In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices.  Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies. Discover how AI can: Save you and your team precious time  Kickstart your content creation Generate innovative ideas that can be fine-tuned to fit your unique voice and brand The WWWAC method to using AI Write patient follow up letters And even create your own custom practice song Tune in to learn about the myriad ..read more

The opportunities that an associate bring are exciting.  An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build trust and familiarity with the new doctor. Bringing on associate also gives you the option to focus more on high-end cases, assigning other patients to your associate. As a result, your production per patient increases dramatically. You also can avoid those cases that sap your energy, allowing you to focus on treatment that excites you. But...adding an assoc ..read more

Author, speaker, and well-known periodontologist Dr. Michael Sonick joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people.  Here are just a few of the highlights:  Discover how to engineer an impeccable office environment that will leave a lasting impression on all those who walk through the doors Aligning your purpose, vision, and team so that your "insides match your outsides" Recognizing the importance of the fact that "What people see is the most important" Becoming a servant-hearted leader in yo ..read more

In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices.  Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to enhance their performance. Importance of Using KPIs:  Unlocking Practice Potential Team Alignment Clarity and Accountability Empowerment Data-Driven Decision-Making Tune in to discover more about leveraging the power of KPIs in your pr ..read more

Know your numbers.  How often do we hear this? ALL. THE. TIME.  But do you truly know what a patient is worth to you?  And more importantly, do you know how much you can afford to invest to acquire a new patient?  Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth.  In this short episode, we dive into:  How to calculate Lifetime Value of a Patient What this data means and how to apply it to your practice How growth-minded companies use this to drive massive growth and more ..read more

Arizona. Texas. Colorado. Oklahoma. North Carolina. Kentucky. Dr. David Whitlock has practiced all over the country.  And today he joins the show to reveal his absolute favorite place. (and it's not even close)  Here are a few of the topics we address in this episode:  Medicaid, drill & fill, and other common misconceptions Marketing in the city vs. small town Community involvement Making your marketing dollars go further Better lifestyle Big opportunities available If you have ever considered making a change or starting somewhere fresh, be sure to listen to this episode ..read more

The final episode in our 3-part series on the book Traction by Gino Wickman.  In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction.  Here are a few highlights:  How to create a Scorecard to give you an accurate pulse on your practice 3-Step Process for solving issues Empowering your team through Processes Creating ROCKS and a Meeting Pulse to power your vision to reality Build a practice with a clear vision, systems to support your practice, greater ownership from your team, and less ..read more

Today, is the second part of our 3-part series on the book Traction by Gino Wickman.  In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People.  These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH more clarity on our overall destination and how to better empower my team to hit higher goals.  Here are a few highlights:  Walt Disney and his unique vision Why CORE VALUES are, in fact, a b ..read more

Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman. If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you how it can transform the way you run your practice. Used by over 10,000 companies and organizations Based off of 20 years of teaching coaching, planning, and problem solving leadership problems 6 Parts to EOS Framework: Vision, Data, Process, Tract ..read more

What's Really Driving New Patients? Here's How To Find Out In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts. Delivering top-notch dental care is paramount, but ensuring a steady stream of patients through effective marketing strategies is equally vital. That's where analytics and attribution come into play. Nick Jackson brings his experience at CallRail to help break down the i ..read more