In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices.  Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to enhance their performance. Importance of Using KPIs:  Unlocking Practice Potential Team Alignment Clarity and Accountability Empowerment Data-Driven Decision-Making Tune in to discover more about leveraging the power of KPIs in your pr ..read more

Know your numbers.  How often do we hear this? ALL. THE. TIME.  But do you truly know what a patient is worth to you?  And more importantly, do you know how much you can afford to invest to acquire a new patient?  Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth.  In this short episode, we dive into:  How to calculate Lifetime Value of a Patient What this data means and how to apply it to your practice How growth-minded companies use this to drive massive growth and more ..read more

Arizona. Texas. Colorado. Oklahoma. North Carolina. Kentucky. Dr. David Whitlock has practiced all over the country.  And today he joins the show to reveal his absolute favorite place. (and it's not even close)  Here are a few of the topics we address in this episode:  Medicaid, drill & fill, and other common misconceptions Marketing in the city vs. small town Community involvement Making your marketing dollars go further Better lifestyle Big opportunities available If you have ever considered making a change or starting somewhere fresh, be sure to listen to this episode ..read more

The final episode in our 3-part series on the book Traction by Gino Wickman.  In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction.  Here are a few highlights:  How to create a Scorecard to give you an accurate pulse on your practice 3-Step Process for solving issues Empowering your team through Processes Creating ROCKS and a Meeting Pulse to power your vision to reality Build a practice with a clear vision, systems to support your practice, greater ownership from your team, and less ..read more

Today, is the second part of our 3-part series on the book Traction by Gino Wickman.  In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People.  These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH more clarity on our overall destination and how to better empower my team to hit higher goals.  Here are a few highlights:  Walt Disney and his unique vision Why CORE VALUES are, in fact, a b ..read more

Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman. If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you how it can transform the way you run your practice. Used by over 10,000 companies and organizations Based off of 20 years of teaching coaching, planning, and problem solving leadership problems 6 Parts to EOS Framework: Vision, Data, Process, Tract ..read more

What's Really Driving New Patients? Here's How To Find Out In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts. Delivering top-notch dental care is paramount, but ensuring a steady stream of patients through effective marketing strategies is equally vital. That's where analytics and attribution come into play. Nick Jackson brings his experience at CallRail to help break down the i ..read more

More Google Reviews = More Social Proof, More Visibility, More Patients It's time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them.  Build Social Proof, Trust, and Credibility Improve Your Local SEO (Tap into the algorithm for more exposure!) Quality, Quantity, & Frequency A-S-K to G-E-T How one office generated 88 5-star Google reviews in one week In-Office Flyers, Review Cards Let's do this! ... Want marketing help?  Connect with Mark at mark@markthackeray.com ..read more

5x Practice Growth. That's what we're talking about in this episode.  I'm joined by childhood friend Dr. Weston Spencer to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years.  Here are just a few things that Wes and I dive into: Marketing Mindset: recognizing the opportunities and embracing a 'figure-this-out mentality' Start Internal before External Practice Takeover: How to do it properly The Trust Test What's Next after practice growth Turn up the volume and grab a pen and paper for this one! ... Connect with Dr. Weston Spencer: Instagram: @drwe ..read more

More great questions regarding Paid Search plus a quick case study.  In this episode we break down:  Should I use broad keywords? Should I not? What should my Google Ads budget be?  Is the traffic I am getting actually quality traffic?  Conversion Tracking: Make sure you have it set up Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it all. That’s what this episode is designed to do - to help answer some of those questions circling around in your head.  And if you have specific Google Ads quest ..read more