What if your dental office could feel as magical as a visit to Disney?  In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explore how to transform your practice into a place that patients rave about, refer their friends to, and actually look forward to visiting. We discuss: How to create "WOW" moments that leave a lasting impression The Front Stage vs. Back Stage principle (and why it matters for your office) How to anticipate patient needs before they even ask Simple tweaks that red ..read more

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Dr. Peter Gabbay, the founder of Dentina.ai, an AI-driven dental receptionist that's transforming how practices manage patient calls. Discover how Dentina.ai helps ensure you never lose a new patient call to voicemail again...saving your practice from missing out on up to 30% of new patient opportunities.  Dr. Gabbay explains how this cutting-edge technology works, how it can help your practice handle after-hours calls and marketing campaigns, and why it’s a must-have tool for practices looking to ..read more

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy. Here's a few highlights from this episode:  Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most results. Learn how to identify the top 20% of your marketing strategies that bring in 80% of your new patients. Tips for analyzing your most profitable services, referral sources, and marketing channels to fuel practice growth. Insights on doubl ..read more

Your website is more than just an online business card—it’s the digital front door to your practice.  In this episode, we’ll explore how a well-designed, user-friendly website can attract new patients and grow your practice. You’ll learn: Why first impressions matter and how to make your website stand out. The secrets to boosting your search rankings with local SEO. Must-have features like online scheduling, patient reviews, and clear calls-to-action. How to track your website’s performance and keep it fresh for today’s patients. If you’re ready to turn your website into a new patient ..read more

In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices.  Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies. Discover how AI can: Save you and your team precious time  Kickstart your content creation Generate innovative ideas that can be fine-tuned to fit your unique voice and brand The WWWAC method to using AI Write patient follow up letters And even create your own custom practice song Tune in to learn about the myriad ..read more

Today, is the second part of our 3-part series on the book Traction by Gino Wickman.  In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People.  These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH more clarity on our overall destination and how to better empower my team to hit higher goals.  Here are a few highlights:  Walt Disney and his unique vision Why CORE VALUES are, in fact, a b ..read more

What's Really Driving New Patients? Here's How To Find Out In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts. Delivering top-notch dental care is paramount, but ensuring a steady stream of patients through effective marketing strategies is equally vital. That's where analytics and attribution come into play. Nick Jackson brings his experience at CallRail to help break down the i ..read more

5x Practice Growth. That's what we're talking about in this episode.  I'm joined by childhood friend Dr. Weston Spencer to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years.  Here are just a few things that Wes and I dive into: Marketing Mindset: recognizing the opportunities and embracing a 'figure-this-out mentality' Start Internal before External Practice Takeover: How to do it properly The Trust Test What's Next after practice growth Turn up the volume and grab a pen and paper for this one! ... Connect with Dr. Weston Spencer: Instagram: @drwe ..read more

The finale of our Email Unleashed series is here. We walk through how one practice generated 584 referrals in 12 months, and another practice produced $204K in crown treatment in just 30 days...using good ol' email.  Listen in and take notes.  ... And if you could use some email magic, then reach out to me and we can set up a time to talk about our Done-For-You Email program - mark@markthackeray.com ..read more

Join us for our Email Unleashed series on how to leverage the hidden potential.  Discover the ins and outs of how to utilize email to attract & qualify new patients, increase patient retention, and ramp up patient referrals.  In Part 1, you'll learn... Why email?  What makes email so darn special? Multiple ways to use email (some you probably haven't heard of) The 2 main types of emails Defining your purpose Tune in and take notes! And if you interested in having us handle all of your email, then click here:  https://markthackeray.com/dfy-email ..read more