“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes ..read more

Introducing Deep Dives: a new chapter for Travel Tech Essentialist ..read more

Some of the stories in this newsletter explore scarcity in various forms: how it drives customer behavior, the scarcity of time and missed opportunities, the scarcity of unique experiences that travelers crave, and how startups pivot in search of what's truly scarce: product-market fit ..read more

A few of this newsletter’s stories focus on the power of control. From travel AI giving users the freedom to shape their trips, to a restaurant’s dice-roll game adding an element of choice, control makes experiences feel more personal. In B2B, companies often choose incumbents to maintain their feeling of control, but modern hotel stacks let businesses take charge of their future. The right balance between automation and control empowers, whether customizing travel guides or optimizing business operations ..read more

If failure is not an option, neither is success - Seth Godin ..read more

Some of the stories in this issue touch on the cost of innovation—whether it’s the price of success, the consequences of failure, or the uncertain outcomes of new initiatives ..read more

This is a guest post by Juanjo Rodríguez, founder and CEO of The Hotels Network. Understanding how AI can enhance guest experiences is crucial. Juanjo's insights into the role of AI voice assistants show how the future of hotel service is already here, ready to be implemented today ..read more

Some of the stories in this edition explore how passion and identity influence travel. Branded hotels and "passion travel" create more personalized experiences that align with guests' lifestyles and values. These trends reflect the growing influence of the creator economy, where personal brands and travel are increasingly connected ..read more

Jeff Bezos is somewhere on a yacht right now because he made it easy for consumers to compare apples to oranges in an apples-to-apples way ..read more

"The future is already here; it's just not very evenly distributed." — William Gibson (science fiction author). From how to identify valuable startup insights to the unpredictable nature of tech predictions to the rise of meme apps. I hope you enjoy this week’s newsletter ..read more