Nudge - Marketing Science Simplified
3 FOLLOWERS
Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply this is not your average marketing podcast.
Nudge - Marketing Science Simplified
3d ago
Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make.
Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile ..read more
Nudge - Marketing Science Simplified
3d ago
In today’s episode of Nudge, Rory Sutherland explains:
When to tell smokers to quit smoking
How to double McDonald’s orders
Ways to make Londoners recycle
Why pensions schemes are broken
How to make high earners pay more tax
You won’t want to miss this.
(Warning this episode contains explicit language).
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list ..read more
Nudge - Marketing Science Simplified
1w ago
In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course ..read more
Nudge - Marketing Science Simplified
2w ago
In today’s episode of Nudge, Rory Sutherland explains:
When to tell smokers to quit smoking
How to double McDonald’s orders
Ways to make Londoners recycle
Why pensions schemes are broken
How to make high earners pay more tax
You won’t want to miss this.
(Warning this episode contains explicit language).
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list ..read more
Nudge - Marketing Science Simplified
2w ago
In today’s episode of Nudge, Rory Sutherland explains:
When to tell smokers to quit smoking
How to double McDonald’s orders
Ways to make Londoners recycle
Why pensions schemes are broken
How to make high earners pay more tax
You won’t want to miss this.
(Warning this episode contains explicit language).
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list ..read more
Nudge - Marketing Science Simplified
3w ago
I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
Reddit ads: https://imgur.com/a/BsCwx7n
Reddit ads results: https://imgur.com/a/iEB4W79 ..read more
Nudge - Marketing Science Simplified
1M ago
I wish I had followed Prof Todd Rodgers’ advice earlier.
Writing for Busy Readers book: https://writingforbusyreaders.com/
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity ..read more
Nudge - Marketing Science Simplified
1M ago
I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list ..read more
Nudge - Marketing Science Simplified
1M ago
In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier.
Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Uri's previous episodes on Nudge: Episode One / Episode Two ..read more
Nudge - Marketing Science Simplified
2M ago
Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy.
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Connect with Nazuk on LinkedIn: https://www.linkedin.com/in/nazuksharma/
Nazuk’s Google Scholar Profile: https://tinyurl.com/bdduyt2k
The story behind McBreasts: https://tinyurl ..read more