Ep 218 Is your website an outdated relic or your best salesperson? Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential strategies for keeping your site relevant in a rapidly changing digital landscape.  Mentions Forbes CMO Network https://www.forbes.com/cmo-network/ Character.Ai https://character.ai/ Delphi.Ai https://www.delphi.ai/browse We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTu ..read more

Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time?  Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance.. Mentions SaaStr https://www.saastr.com/ Owner.com https://www.owner.com/ Opus Clip https://www.opus.pro/ Intuit https://www.intuit.com/ We’re on Social Media ..read more

Ep. 216 Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation. Mentions Ahrefs https://ahrefs.com/ Semrush https://www.semrush.com/ Moz https://moz.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitt ..read more

Ep. 215 What are the hottest and most important Ai apps to use in your marketing today? Kipp and guest Matt Wolfe (entrepreneur and YouTuber) dive into the intricate world of AI marketing tools, exploring what it means to effectively integrate AI into your toolkit. Learn more about how Hume can decipher the subtleties of human emotion, the creative potential of using Suno for song creation, and the practical uses of both Recraft  and Ideogram for crafting compelling marketing visuals. Check out Matt's new podcast The Next Wave here: https://link.chtbl.com/uqnVaUip Mentions Hume https ..read more

Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach. Mentions Brady Brewer https://stories.starbucks.com/leadership/brady-brewer/ Claude https://claude.ai/ We’re on Social ..read more

Ep. 210 Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means. Mentions Sam Altman https://blog.samaltman.com/ Midjourney https://www.midjourney.com/home We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok ..read more

Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive. Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of leveraging social data and AI for personalized marketing. Learn more on harnessing AI for smarter social media strategy, the art of engagement and "s**t posting" to drive authentic conversations, and how to pinpoint and attract the high-fit, high-intent prospects critical to your business's growth. Mentions Notus ht ..read more

Ep. 208 How can you empower your website with the Ai capabilities that make you money? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experiences. Learn more on revolutionizing user engagement, the art of training Ai with human nuance, and see Ai theory move to Ai practice. Mentions ChatGPT https://chat.openai.com/ We’re on Social Media! Follow us for everyday marketing wisdom strai ..read more

Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT can connect you to the brain of famous marketers, and how all of this can help you reach 1000 customers. Mentions Gary Vaynerchuck https://garyvaynerchuk.com/ Seth Godin https://www.sethgodin.com/ Mailchimp https://mailchimp.com/ We’re on Social ..read more

Ep. 206 How can an Ai generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot's email conversion rates into a case study of success. Mentions GPT-4 https://openai.com/research/gpt-4 We’re on Social Media! Follow us for everyday marketing wisdom straight to your f ..read more