Understanding Gen Z is crucial for market leadership in today’s dynamic landscape. Today, as we navigate through economic uncertainties, we find ourselves at the helm of a pivotal moment, one where the aspirations of Gen Z students converge with our strategic imperatives. A Closer Look at Gen Z Preparedness: Every month, ScholarshipOwl orchestrates surveys, delving into the depths of Gen Z’s mindset, particularly their readiness for college. Our latest endeavor, amidst prevailing economic conditions, homed in on Gen Z students’ financial preparedness for the upcoming school year. We found a st ..read more

Bridging the gap between brands and Gen Z, the digitally native generation, can feel like navigating uncharted territory. Traditional advertising often falls flat, failing to capture their fleeting attention or resonate with their values. Enter ScholarshipOwl for Business, a revolutionary platform offering a far superior alternative to chasing clicks on TikTok. Gen Z: Attention Deficit or Attention Disconnect? Understanding Gen Z’s media consumption habits is crucial. Their attention span for ads is a mere eight seconds, according to GenZInsights.com. Additionally, over half actively avoid cli ..read more

In the dynamic world of Gen Z advertising, capturing the attention of Generation Z is a formidable challenge. With an average attention span of just eight seconds, businesses need a platform that not only engages but also converts. Enter ScholarshipOwl for Business, a game-changing alternative to TikTok ads, offering a superior advertising experience that transcends the limitations of traditional platforms when it comes to advertising to Gen Z. One of the key distinctions lies in the cost per acquisition (CPA). ScholarshipOwl for Business boasts a lower CPA compared to TikTok ads, providing bu ..read more

In the fast-paced world of Gen Z advertising, capturing the attention of Generation Z is a huge challenge. With an average attention span of just eight seconds, businesses need a platform that not only engages but also converts. Enter ScholarshipOwl for Business, a game-changing alternative to TikTok ads, offering a superior advertising experience that transcends the limitations of traditional platforms when it comes to advertising to Gen Z. One of the key distinctions lies in the cost per acquisition (CPA). ScholarshipOwl for Business boasts a lower CPA compared to TikTok ads, providing busin ..read more

In the ever-evolving landscape of user acquisition, traditional methods are proving less effective in reaching Gen Z students. As CMOs, CFOs, and marketing acquisition managers seek innovative ways to generate leads with a personal touch, the conventional advertising approaches are falling short. The challenge intensifies as Gen Z becomes adept at ignoring traditional ads in their feeds. Enter ScholarshipOwl for Business, a groundbreaking solution that enables brands to create scholarships, establishing a unique and impactful connection with the Gen Z audience. Decoding Gen Z Perspectives Trad ..read more

In the dynamic landscape of user acquisition, traditional methods are losing their personalized touch, particularly when targeting Gen Z audiences. CMOs, CFOs, and marketing acquisition managers are grappling with the challenge of reaching Gen Z students who are becoming adept at ignoring conventional ads in their feeds. The need for innovative approaches is evident, and ScholarshipOwl for Business emerges as a game-changer for those aiming to connect with the elusive Gen Z demographic. Understanding the Gen Z Landscape Traditional outreach efforts often fall short, as revealed by our monthly ..read more

In today’s ever-evolving business landscape, staying ahead of the curve in marketing is paramount. Gen Z, the trailblazers of our time, are a demographic that companies can’t afford to overlook. Recent insights from ScholarshipOwl’s groundbreaking survey offer a unique opportunity for businesses eager to tap into this market by adopting a fresh marketing channel. Gen Z’s Quest for Scholarships and AI In August 2023, ScholarshipOwl conducted a comprehensive survey to delve deep into the psyche of Gen Z students. Our aim? To uncover their attitudes towards artificial intelligence (AI) and its po ..read more

In a world filled with delectable treats, candies hold a special place in the hearts of Gen Z students across the United States. With so many delicious options to choose from, we conducted an extensive survey to uncover which candies reign supreme among this young generation. After collecting responses from 11,597 students in high schools and colleges, the results are in, and the battle for the top spot is sweeter than ever! Reese’s Peanut Butter Cups: A Peanut Butter Paradise With a resounding victory, Reese’s Peanut Butter Cups stand tall as the most favored candy among Gen Z. Out of the 7,6 ..read more

Music is an integral part of the lives of Generation Z, the tech-savvy and digitally connected young generation. With a plethora of music streaming platforms available at their fingertips, the question arises – which one do they prefer the most? We conducted a comprehensive survey across high schools and colleges in the United States to delve into the preferences of Gen Z students. The results are in, and they offer fascinating insights into the music streaming platform of choice for this tech-savvy generation. Spotify Reigns Supreme After analyzing the responses of 4,890 Gen Z students, it’s ..read more

ScholarshipOwl conducts a monthly survey to better understand the priorities and interests of Gen Z students. In June, we investigated whether or not Gen Z students have the funds needed to pay for costs associated with the upcoming Fall term, including tuition, room and board, books and supplies, etc. Unfortunately, our results show that the overwhelming majority (92%) of respondents are concerned that they won’t have enough funds to pay for the Fall term. Who participated in the survey? In June 2023, ScholarshipOwl surveyed over 9,300 high school and college students on the ScholarshipO ..read more