The Future of Financial Advice Will Be Ruled By These Three Things
Financial Advisor Marketing Podcast
by James Pollard
4d ago
The financial advice industry is going through some major changes thanks to the advancement of technology happening at breakneck speeds.  And there are three key things that will rule the future of financial advice.  Proactively embracing these changes will keep your financial advising business not only surviving, but thriving. But ignoring them could cause you to close your doors for good in just a few years.  So, what are the three things that will rule the future of financial advice? In today’s show, I reveal the three things that will rule the future of financial advice, and ..read more
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The Simple Formula Financial Advisors Can Use To Get More Clients
Financial Advisor Marketing Podcast
by James Pollard
1w ago
Some of the most talented financial advisors have a fatal flaw that allows mediocre advisors surpass their success, wealth, and client roster: They overcomplicate their marketing strategy!  The truth is, sometimes the most impactful marketing secrets are so obvious they fly over financial advisors’ heads. But don’t let their simplicity fool you: There are a ton of easy ways to double your appointments, clients, and wealth. Especially when you follow the simple two-step formula revealed in this episode.  Want to grow your business the lazy way?  Listen now.  Show highlights ..read more
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5 Things High-Growth Financial Advisors Do Differently, Backed By Research
Financial Advisor Marketing Podcast
by James Pollard
2w ago
There is an endless amount of coaches, consultants, gurus, and lead gen agencies doling out their advice to innocent financial advisors.  But there’s one tiny problem with this… None of their “advice” is backed by any sort of research, not even, in many cases, anecdotal evidence! That’s why you can follow every piece of advice they put out without seeing any tangible results trickled down into your bottom line. That’s the bad news.  The good news? In today’s show, I reveal 5 things high-growth financial advisors do differently, backed by research, so you can become a high-growth advi ..read more
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Marketing Wins And Losses From 30 Years Of Experience (With Elliot Kallen)
Financial Advisor Marketing Podcast
by James Pollard
1M ago
As a financial advisor, no matter how experienced you are, it’s always easier to learn from others’ mistakes than commit them yourself.  The same is true for learning from other advisors’ successes too.  That’s why I invited Elliot Kallen on to today’s show. Not only does Elliot have 30 years of experience of being a financial advisor, but he’s also built three successful businesses, including Prosperity Financial Group.  Elliot has racked up a lot of marketing wins and losses over the past 30 years—and he’s sharing the most pivotal ones in today’s episode.  Listen now.&nbs ..read more
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3 Realistic Strategies That Can Add $100,000 Of Revenue To Advisors’ Businesses
Financial Advisor Marketing Podcast
by James Pollard
1M ago
Most financial advisors, especially American advisors, complicate their marketing strategies to the point that they never implement them.  But marketing can be simple. And the simplicity of your marketing strategy actually increases the chances of its success.  Don’t believe me?  Well, in today’s show, I’m sharing 3 simple and realistic marketing strategies you can start using today to add $100,000 of revenue to your business within the next 365 days.  Want to see how simple marketing can be when you peel back all the unnecessary complexity?  Listen now.  Show hig ..read more
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Proven Referral Scripts That Get More Clients (With Bill Cates)
Financial Advisor Marketing Podcast
by James Pollard
1M ago
Most financial advisors rob themselves blind every time they meet with their best clients because they don’t simply ask for referrals.  Why don’t they ask?  Well, most advisors don’t know the correct words and phrases to say to make their clients want to send you referrals. But once you figure this part out, the rest comes easy. In fact, it could even help you land your largest client this year.  That’s why I invited Bill Cates, The Original Referral Coach for financial advisors, onto today’s show to reveal some of his best-kept referral secrets.  Want to grow your client b ..read more
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5 Tips For Creating Social Media Posts That Get Clients
Financial Advisor Marketing Podcast
by James Pollard
1M ago
There are downright shocking statistics about how much debt the average person has… and you’d be mistaken if you think this also doesn’t apply to financial advisors.  It's the height of hypocrisy when you’re teaching others how to manage their money, but can’t manage your own. And yet, I see advisors’ credit cards declining almost every day when they try to buy my Inner Circle Newsletter.  But here’s the silver lining if you’re a financial advisor up to your ears in debt: It’s never been easier to get more clients from social media. Especially when you implement what I reveal in toda ..read more
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The Most Common Marketing Advice I Give Financial Advisors
Financial Advisor Marketing Podcast
by James Pollard
2M ago
Many financial advisors are, to put it bluntly, terrible at marketing, which means I give the same marketing advice to advisors again and again and again.  That’s why I gathered the most common—and most effective—marketing advice I give to advisors and put it into a single episode.  If your marketing doesn’t keep your sales pipeline filled to the brim or help you unlock financial freedom, you’re probably making one of the several mistakes I reveal in this episode. Want to grow your business so rapidly it doesn't seem real?  Listen now.  Show highlights include: The insidio ..read more
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Will Artificial Intelligence Replace Financial Advisors? My Thoughts A Year Later…
Financial Advisor Marketing Podcast
by James Pollard
2M ago
I have been using ChatGPT since the very first day it was released to the public: November 30, 2022.  At the time, I said that financial advisors who use artificial intelligence will run laps around financial advisors who don’t. And yet… more than a year later, most financial advisors didn’t listen and still aren’t using ChatGPT.  Why? Well, most financial advisors suffer from what Charlie Munger called “mental bias.” This disease is so strong in the financial advisor industry that a financial advisor still in college but who isn’t afraid of AI can run laps around you as soon as they ..read more
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Personality Types of the Most Successful Financial Advisors Part 2
Financial Advisor Marketing Podcast
by James Pollard
2M ago
I’m acting like a mad scientist in this episode: I’m attempting to form the perfect financial advisor based on the HEXACO personality typing test.  Why?  Because some financial advisors should, frankly, try something else. There are several crucial personality traits that all the top financial advisors have.  But more importantly, there are many financial advisors who shy away from their true personality because they don’t realize it gives them a bona fide competitive edge.  Plus, you’ll see how you can base your marketing strategy and business plan around your personality ..read more
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