Influencer marketing has undergone significant changes in the past year. The budgets are higher, the competition stiffer and the strategies far more varied than in the past. As more DMOs adopt influencer campaigns, it’s important to stay ahead of the pack with the current trends and approaches ..read more

Colourful murals created by a variety of established and emerging artists have been popping up all over the world, injecting cities with beauty, culture and art-focused tourism over the past few years. They are so prominent and popular that they have even become their own segment of tourism, called ..read more

Photos and videos are a huge part of destination marketing. Visual content is a major driving factor for consumers looking to book their next getaway. Luckily for destination marketers, there is no shortage of visual content (for most that is). When it comes to photos and videos, it’s not only the ..read more

Technology is completely changing advertising in the travel and tourism industry. Where before, tv, radio and print media were the major channels for ad campaign distribution, today, we have a plethora of avenues at our disposal. Whether it’s web, mobile, social media, apps, virtual reality or live ..read more