AI is rapidly shaping many parts of our world, and ecommerce is no different. Because generative AI (artificial intelligence), especially, can have such a powerful effect on what product brands can produce, those that are staying ahead of the curve around upcoming trends and new capabilities will have a huge advantage in accelerating their long-term marketing success. What is Generative AI? Generative AI uses artificial intelligence algorithms to produce new content like images, text, videos, audio, and other media to optimize product content for sales. Generative AI works by first analyzing h ..read more

1P Marketplace Meaning A first-party marketplace refers to a platform where the website owner sells its products directly to customers. The business controls the inventory, pricing, and product listings. 1WorldSync Meaning 1WorldSync is a leading provider of product content solutions. They enable brands, retailers, and their partners to share authentic, trusted content that engages and informs consumers. 3P Marketplace Meaning A third-party marketplace is a platform where external sellers can list and sell their products alongside the platform owner’s products. The platform doesn’t own the inv ..read more

Technological adoption is a large topic of conversation for people and organizations alike. Millennials debate whether to download TikTok. Hospitals balance medical record availability with patient privacy. If you’re in the process of vetting tech tools for your product brand, you need to know that certain technology is essential for staying ahead. For example, all product brands need a Product Information Manager (PIM). Without a centralized source of truth that your internal teams can rely on and your retailers and external partners, you introduce risk, create unnecessary roadblocks, and vas ..read more

AI is one of the hottest topics in tech right now, and for good reason. When they’re set up correctly and meticulously, Artificial Intelligence tools exponentially increase human output. Simply put, AI accomplishes things humans could never do. And in the product world, where the space gets more crowded everyday, taking advantage of new technology is going to be an essential characteristic of brands that stay competitive, relevant, and successful long-term. Using advanced AI technology, Amplifi helps brands streamline management of their product information and digital assets. Curious about wh ..read more

Today’s extended marketing and communications, sales, B2B, B2C, and other teams all rely heavily on a brand’s digital content to fuel growth. It’s not enough to create great digital assets. All of those assets also need to be accessible and delivered to the right places, in the right shapes and formats, in a timely manner. This is a double-burden on marketers who must create more and more content, and also manage the growing complexities of digital asset delivery. Implementing digital asset management best practices becomes essential to execute these processes effectively. We suggest that the ..read more

How do you manage your digital asset storage? Think of your brand marketing materials, product images, video, sound clips, PDF sheets, renderings, documents, podcasts, case studies, infographics, social media content. These assets are as diverse as they are essential to selling your products. Their effective management, including storage, is key to your organization’s security and operational efficiency. Digital Asset Management (DAM) systems are an essential piece of your business strategy for protecting and maximizing the ROI on your valuable assets. Below, we’ll show how a DAM system can ad ..read more

When seeking to develop more effective operations in your organization, an enterprise digital asset management (DAM) system may be the best tool that you can adopt. After all, you want the company to grow and DAM systems can help you on your way to achieving that goal. You may have continuing questions about the capabilities of a DAM system and how it can help you. Ultimately, the capabilities offered through a DAM system allow you to capitalize on a streamlined and connected process that will allow you to meet your objectives. This overview will spell out the core functions and features of en ..read more

Selecting a digital asset management system (DAM) for your products is a big decision that affects many different teams and processes across your organization. If you’re looking for some guidance in how to choose a DAM, you’ve come to the right place. Businesses find themselves shopping for a new DAM solution for multiple reasons, but some of the most common include: Acquiring a DAM for the first time for your business Replacing a DAM that is outdated and has outlived its usefulness Upgrading to an up-to-date DAM to meet new enterprise requirements Whatever the reason for considering the pur ..read more

Digital asset management (DAM) software is a must-have for any company responsible for delivering new products to the consumer and B2B markets. With the recent expansion of online shopping, direct-to-consumer (D2C) ecommerce and an accelerated restructuring of the retail sector, reaching the end-user with new products requires speed, precision, and focus. Having DAM software that is in tune with your product offerings can help you get your product in front of the right customers, in the right markets, at the right time. Here’s how: Connecting the Complete Product Lifecycle Product lifecycle ma ..read more

IRVINE, CA — February 2, 2022 — Amplifi.io, a SaaS-based innovator of digital asset management (DAM) and product information management (PIM) software has been acquired by Pattern, the category leader for global ecommerce acceleration. “We’re excited to join the Pattern family to continue to build transformational ecommerce technology for brands around the world,” said Amplifi.io Founder and CEO Kenneth Garff. “It’s never been more important that brands have access to powerful tools to capture their fair share of the exploding $6 trillion global ecommerce market. We’re excited to add our tech ..read more