In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success. Ross Franklin is the founder of Pure Green and is the CEO of Pure Green Franchise, one of the fastest-growing juice bar franchises in the United S ..read more

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! Pavangopal is the Chief Marketing Officer at Nandu’s, one of India’s fastest growing hyper-local omnichannel meat and packaged foods brands, where he originally started as the Head of Marketing and E-commerce. Now he leads the charge for all of their marketing, PR, and CRM efforts. Prior to this he was the Vi ..read more

In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about the value of continuous learning and creating unique customer experiences.  Mary Crafts has over forty years experience in the food and beverages industry. In 1984, Mary started Culinary Crafts, which has since grown into the largest off-premise ..read more

In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations. Vashte Johnson is an insights visualization consultant with over fifteen years of experience conducting qualitative and quantitative consumer research. She is the Founder of Slidedesignr, a market research, advertising, marketing, and business services company ..read more

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! They delve into why passion and business are two different but essential things in your entrepreneurial journey and why you should always find different ways to succeed, as well as outlining the importance of mentorship in business. Karthikeyan is India’s leading cloud kitchen coach, entrepreneur, author and motivational speaker. With over five years of experience in cloud kitchens, QSRs and fine dining Restaurants, he’s supp ..read more

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success. With over twenty years of experience in market research on both the client and vendor side, Danielle describes herself as an “insights devotee”. She is currently the S ..read more

In this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Kory Grushka is an entrepreneur and creative director who was previously a successful corporate lawyer. He is currently the Founder and Creative Director of Stories Bureau, a boutique creative agency focused on B2B content and internal creative for Fortune 500 companies. Kory further consults on busin ..read more

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. They discuss some of Lynn’s Aha! moments; how technology has impacted the world of consumer insights; how insight professionals can get too caught up in semantics; and why insights are all about building a connection with customers. They also chat about the overabundance of data, making it more difficult to read and sort through it all! Lynn is the Senior VP of Market Res ..read more

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure. Alex Montas is a marketer with extensive experience across various channels. Alex has worked in big corporations like Verizon and Bloomberg, as well as medium to small startups like BENlabs, where he currently serves as the EVP of ..read more

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence and AI, as well as the possible future of artificial intelligence in consumer insights. With more than two decades of expertise in data storytelling, market research, and strategic consulting, Alex is an influential leader in the technology, media ..read more