The complexity of adding personalized cross-sell recommendations to your Klaviyo campaigns and flows is staggering. The challenge often lies in the tedious segmentation and intricate branching logic required. It can be daunting. Our latest update extends the Cross-sell Moment to make it easier than ever to merchandise your messages with hyper-personal recommendations: Starting now, Repeat’s Product Predictions are available on every customer's Klaviyo profile. The product predictions profile property is your key to effortlessly integrating tailored product suggestions into any Klaviyo campai ..read more

Encouraging returning customers to branch out and try new products is one of the most challenging tasks a retention marketer faces. Creating automated cross-sell flows spirals into complexity when you consider the layers of variables like which products a customer has already tried, which products you should suggest to them, dialing in the timing, and making it all match across multiple channels. The Cross-Sell Moment is your magic wand to make these complexities disappear. When a customer enters this Moment, they’re primed to explore your product catalog beyond their regular favorites. Pair ..read more

Product catalogs are complicated. Brands have different types of products that serve different operational and marketing needs, and that complexity often trickles down through retention marketing and personalization efforts. Our latest update helps you tame this complexity. Tell us about the relationships between products in your catalog, and we’ll help make your automated email & SMS more relevant. Timing, product recommendations, and personalized content all get more effective than ever before. HOW IT WORKS Define relationships Relationships let you define links between products, like s ..read more

B-F-C-M. Those four letters are enough to get any ecommerce marketer’s heart pounding. Black Friday/Cyber Monday is a pressure-cooker marathon laden with high expectations, littered with traps, and loaded with time-sensitive tasks. A lesser marketer might be tempted to take the short-sighted approach when faced with those conditions, focusing on quick sales and acquisition above all else—but not you! You’re reading Repeat’s blog, so we already know you understand retention’s importance. So, how will you make retention a core part of your BFCM plans? As we gear up for this high season with you ..read more

Customer retention is essential for business growth, but gaining actionable insights into your repeat buyers can be challenging. That's why we're excited to announce a major update to our retention analytics capabilities. With over 50 new metrics and visualizations, our Insights Hub makes it easier than ever to: Identify trends in repeat purchase cycles so you can optimize your re-engagement strategies at each stage. Pinpoint periods of churn risk proactively instead of reacting after losing customers. Uncover broader changes in retention patterns so you can adapt quickly. Compare retention ..read more

While Klaviyo has built-in support to set up A/B tests for email and SMS, there’s no equivalent for creating a holdout test. You can, however, create them easily—you just need to use operational flows and customer tags. The effort is worth it. A/B tests may tell you whether a specific aspect of an email proves impactful, but a holdout test can tell you whether even sending an email was impactful. Therein lies the value of a holdout test: They’ll tell you how exposure to a specific tactic will impact a customer over time, helping you shape your overall retention strategy. Creating holdout test ..read more

A/B testing emails is the fastest way to learn what resonates with your audience to drive more revenue per recipient, but those tests are often limited to campaigns—and often measured on direct response timelines. What about flows? And what about longer-term impact on customer LTV? Building a comprehensive email testing program is an underutilized tactic that can have meaningful impact on metrics like repeat purchase rates and customer LTV—metrics that can better change the trajectory of a business, not just the efficiency of a channel. To do that, though, you need to invest in running holdou ..read more

Cross-sell flows are such a valuable part of retention marketing, Klaviyo has a template to get you started. While using that template is a start, leveraging Klaviyo’s cross-sell flow template alone leaves room for improving LTV. Like any other aspect of marketing, repeating the cross-sell message increases the message’s impact. But focusing your cross-sell efforts to single flow means that impact is limited to the flow’s length and frequency. Traditional cross-sell flows are often timed to trigger within 10 to 14 days of a fulfilled order, and usually last about three emails. They often high ..read more

We know that bringing more one-time customers back for a 2nd order is one of the best ways to improve your LTV. So, we’re introducing a new way to do exactly that. A new Moment in Repeat’s repertoire, Discovery, will help you target customers who are primed to explore your product catalog. There are multiple times in a customer’s lifecycle when product discovery is relevant, but today we’re focusing on one significant opportunity: after the first order. Using a brand new Play, we’ll show you how to automatically reach first-time customers in the Discovery Moment with Repeat-powered Product Pr ..read more

Moments Covered: Replenishment, Lapsed Customer Plays Used: Replenishment Reminder, Late Replenishment Reminder, Lapse Prevention Flow, Show Dynamic Products Business Impact: Reduced need for discounts, improved LTV and margins When Black Girl Vitamins Co-Founder Nnamdi Ugwu talks about retention, he does so in a way that’s similar to the team that famously reignited Yum! Brands: "Sales Overnight, Brands Overtime." The SOBO system, as it’s called, is designed to remove constant discounting and a heavy reliance on performance marketing, instead using marketing touchpoints to reinforce the bra ..read more