Salon’s latest single, About Me, I’m Real, is an unflinching testament to the power of raw, unfiltered self-expression in a world that often demands the opposite. The heart-piercingly poignant single doesn’t just hit close to the bone, it’s enough to tear your soul in two through the choked-with-emotion vibrato in the vocals, the strident reflections of a frenetic soul through hyper-pop hooks, and the intimately intricate guitar layers which conjure elements of Midwest emo into this alt-rap hit, which serves as a visceral statement of intent from an artist determined true to himself, regardles ..read more

Rampage Wood didn’t come to play in his latest single, All Summer, he came to conquer. Since his 2018 debut, the Arkansas underground has failed to conceal his luminary sound which has amassed a loyal international audience. All Summer glows with the aesthetics of 00s East Coast hip-hop to belie his Southern roots which pulled through stronger in his earlier material, influenced by the likes of Lil Wayne. With gospel-esque cinematic transcendence enveloping the beats, the hit is sublime on the senses and pushes a unique dynamic behind Wood’s provoking lyricism. As one of the most cerebral rapp ..read more

After being dubbed the Best Italian Emerging DJ in 2018, Mike37 has begun to prove his mettle in the rap scene. With over 200k streams behind his hottest track, Take Me to Your Love Again, the luminary of creative versatility has lit a beacon with the fire in his flows. The rapper and producer’s latest single, C.R.I.B. featuring Uno Hype, is wavey vibe-heavy, cosmic-dipped production which pairs his flair with metric precision with his ability to slam charisma through your speakers. The spacey synthetics wrapped around the solid rattle of the 808s exhibited how Mike37 isn’t just in his own lea ..read more

Koza’s second single, SHADOWS is a fierily impassioned inferno of frenetic rap cadences that reach the pinnacle of rhythmic fervour; by embracing his cultural roots in the exotically produced hit, punctuated by hard-hitting drill beats, Koza couldn’t have been more authentic to himself in the soul-baring release, which delivers an unforgettable introduction to one of the hottest drill rappers on the UK scene right now. It’s only a matter of time before he teams up with GRM and goes viral. There are few artists who can match his heat and do so with maximum conviction that spills straight throug ..read more

King Brian (AKA Brian Christopher Brown) is a master of all creative trades, and jack of none; the Michigan-born, Nashville-based singer-songwriter, dancer, author, filmmaker and producer honed his talents at a young age, and at this stage of the game, he is nobodies’ pawn. His latest single, Gotta Make It, is an extension of his impassioned aspiration to become a catalyst for positive transformation worldwide; also noted through his series of books which explore how to unlock enlightenment, fulfilment and self-actualisation. By fusing the soul of RnB and the conviction of rap verses within a ..read more

In this interview, we dive into the dynamic journey of cye, an emerging artist with roots deeply entrenched in Pomona, California, and the vibrant culture of the Las Vegas Strip. From the hardships of the 2008 housing crisis to the pivotal moments like his photoshoot with Mike Tyson and joining Entourage, cye shares the experiences that have shaped his artistic persona. He also discusses the inspiration behind his breakout single, “NYC in the Backseat,” the creation of his debut album “The Keeper,” and his ambitious plans for THE IONIC WORLD TOUR. cye, welcome to A&R Factory! Before we del ..read more

In this interview, A&R Factory welcomes Cloud Ray, a Hip Hop and Pop artist from New Jersey, USA, known for his innovative blend of genres and energetic performances. Cloud Ray discusses his new track “Drip,” his musical influences, and how his sound has evolved over the years. From early inspirations like Usher and Nicki Minaj to performing at major festivals and embarking on international tours, Cloud Ray shares insights into his creative process, collaborations, and what fans can expect from his live shows. Cloud Ray, welcome to A&R Factory. Before we get into your red-hot new track ..read more

Curating only the smoothest samples for his aural doorways into the exultation of hip-hop nostalgia, Allen Green’s harmony-driven approach to sample-based production has proven irresistible throughout his career which kicked off in 2023 with the mixtape 808 Soul, Vol. 1. His latest lush with soul release, P’s Up, is an invitation to lose yourself in the tonal transcendence of his ingenuity. It’s a neon-lit euphoric hybrid of synthwave, soul, and hip-hop that temporally drifts through eras and styles, evoking sentimentality for each epoch while standing as a testament to Green’s ability to mode ..read more

Few artists defy genre constraints with as much fire and fervour as Vashaun. At this stage in his career, his unflinchingly expressive discography, which focuses on visualising emotion, exploring phenomena, and welcoming listeners into his worldview and the streets that raised him, almost spans the entirety of the sonic spectrum. From rock to emo to rap to Afrobeat to acoustic pop, it’s anyone’s guess where he will take his fans next. With his latest single, Lit Matches, the Chicago-born-and-raised artist collaborated with VHC to deliver one of his most expansively affecting singles to date. L ..read more

ELZON redefined the boundaries of alt-RnB and hip-hop with his latest single, expensive dreams. The London-based artist, known for his rich cultural background and boundary-pushing music, delivered a scintillatingly serene installation of hypnotic innovation which begins with a visionary overture that lures listeners into transcendence, where dreamy 8-bit tones meld seamlessly with cloud rap influences. The track is a kaleidoscope of cultivation, opening a portal to unrestrained artistic expression. As the song progresses, it builds towards a mesmerising mid-section, characterised by ethereal ..read more