Influencer Inspired New Product Sells 24 Thousand Units in an Hour Variety is the ‘Spice’ of Life Creating a new limited edition product and building anticipation before launch to ensure a successful campaign is a challenge for every company, large or small. Innovation is the key to success. The pairing of an influencer inspired new product developed through the collaboration of an internationally recognized social media influencer, major spice brand & CPG.IO directly led to a coordinated & successful launch that exceeded expectations.  From the pairing of a highly engaged TikTo ..read more

Instagram Story Success: 1900% Increase in Daily Sales of Sponges Instagram Story Success Not all brands have embraced influencer marketing, but when you have a team to find the perfect influencer to promote your products coordinated at the perfect time, you can achieve amazing Instagram Story successes. While sponges were a popular product in its own right, the combination of the pandemic combined with the one specific influencer led to an amazing increase in sales. E-commerce Fulfillment Brand Site Custom Kit Package Design Social Media Finding the Right Instagram ..read more

A Spicy Launch: 50,000 New Hot Sauce Bottles Sold & Fulfilled in 1 Week A New Hot Sauce Line CPG.IO initially partnered with a major brand to launch their line of new Hot Sauce. The initial January 2020 launch only included 800 bottles, but were sold out in mere minutes, which left the brand’s audience wanting more. As we worked with the brand on their second launch in June 2020, we were fully prepared to meet the red hot demand for the second wave. E-commerce Fulfillment Brand Site Custom Kit Package Design Social Media Unexpected Demand for Their New Hot Sauce ..read more

What is a Return on Investment? Not to be confused with ROAS or return on ad spending, a return on investment is the amount of profit or losses associated with an investment. Whether you run a lemonade stand or you manufacture 10,000 units of a product a week, month or throughout the year it’s safe to say that you want to make a return on your investment. Every personal and business investment is made with the anticipation to earn more money than your initial investment. To put it simply, a return on your investment or ROI is the profit you make after all the costs of doing business are taken ..read more

What is Amazon CRaP? Depending on who you ask, you’re going to get very different answers.  One answer might be an attempt to mock the quality of the products found on Amazon and the other; a very important consideration to any business or entity that sells products directly to Amazon as a 1P provider. Amazon CraP is an acronym that stands for Can’t Realize a Profit, and the term was first introduced by Amazon’s finance team that identifies products that are unprofitable in the eyes of Amazon.  But wait, isn’t everything sold for a profit on Amazon? The short answer is yes, but the l ..read more

What is Return on Ad Spending? ROAS Companies spend over 150 billion dollars marketing their products and services every year through ad channels including Google, Amazon and other platforms. ROAS, also known as return on ad spending is the term used as the amount of money earned for every dollar spent on an ad campaign.  Understanding your return on ad spending is the first step in calculating how your ad spending efforts affect revenue generated from your ads for your e-commerce store and your product listings on third party platforms like Amazon, Walmart or other new eCommerce platform ..read more