CPG House / Retention-Based Acquisition with Cody Plofker (Jones Road Beauty)
The Shelf Life
by Repeat
1y ago
On this CPGHouse exclusive talk, we're joined by Cody Plofker, CMO at Jones Road Beauty to discuss retention based acquisition.  Some key takeaways:  Empowering customers to make their own decisions is crucial for a successful growth strategy  Understanding what drives the most loyal customer is key for your brand narrative  Referrals and affiliates only work with content and storytelling  How to understand a customer's objections and when to deliver the right message to them  ..read more
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CPG House / TikTok for CPG with JT Barnett
The Shelf Life
by Repeat
1y ago
JT is a founder, creator, and strategist. He’s built multiple TikTok accounts including @honeyhouse, @jtandsami, and @jtbarnett which together amass over 1.5M Followers. He also runs BarnettX, where he teaches businesses how to create on TikTok and headhunts creators to be the “face” of brands. We'll discuss the TikTok trends JT is seeing, how CPG brands can leverage this popular platform, and leave time for Q&A ..read more
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CPG House / The ABC's of Raising VC
The Shelf Life
by Repeat
1y ago
CPG House welcomes Diana Melencio to the table! Diana will talk about the best practices for pitching to investors! Before joining XRC, Diana was an investor at WISE Ventures. She built and scaled two companies in retail and consumer tech, including XRC Labs Cohort 1 company QUINN, leading major partnerships with the Hudson’s Bay Company, Neiman Marcus, MasterCard and Hearst Media. Prior, she spent a decade investing and consulting across the retail, consumer and healthcare sectors for $12B+ funds in CA and NY.  Additionally, she helped found FirstGeneration.vc which is an initiative aime ..read more
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CPG House / SMS Strategy with Jess Cervellon (Feastables)
The Shelf Life
by Repeat
1y ago
How does one of the biggest snack brands on Shopify deploy SMS marketing? Can a chat bot be entertaining and useful at the same time?  On this exclusive CPG House talk, we have Jess Cervellon Head of Customer Experience at Feastables joining us to talk through how she uses SMS and chat to build experiences that keep customers engaged and returning. We discuss:  How customer experience is more than just customer support Building brand affinity through randomness pathways in chatbots The future of chatbots and DTC  Quizzes within chatbots  Using chatbots to build experience ..read more
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CPG House / Retail Strategy Roundtable
The Shelf Life
by Repeat
1y ago
On this exclusive CPG House roundtable, we're joined by founders & retail strategists to discuss all things retail.  Topics include:  Typical path for a brand to get into retail and the importance of anchors  How to get social proof and attract new retailers  Importance of data in retail  How to track effectiveness of ad spend and LTV in both ecomm and retail  Speakers include:  John Bonnell Wholly Veggie Niccolò Gloazzo Kettle & Fire Grant Burgess Strategic Advisor Spencer Lynn KOS ..read more
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Put It On Repeat / Cody Wittick
The Shelf Life
by Repeat
1y ago
Cody Wittick, Co-CEO of Kynship (influencer marketing agency) joins us to discuss how to leverage influencers and identify true fans of your brand. We cover:  How important authenticity is in influencer marketing  Influencer outreach tactics and seeding strategies   No-strings attached product seeding  Leveraging creators and turning them into brand advocates  ..read more
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CPG House / PR with Sara Brooks
The Shelf Life
by Repeat
1y ago
On this CPGHouse exclusive talk, we're joined by Sara Brooks, an advisor to CPG brands & founder of Covet to demystify the PR process. We're talking about how to craft stories that resonate with your audience & leverage relationships with the media. Notable mentions from her client list: Magic Spoon, Graza, Acid League, CANN, & Poppi. Sara covers:  Industry changes & the current state of DTC When to do PR, how to think about PR, and what you should spend based on current revenue  Why social media strategy is important for PR  Packaging and how to get noticed&nbs ..read more
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Put it on Repeat / Taika's Kal Freese
The Shelf Life
by Repeat
1y ago
What's brand? It goes beyond the visuals you use and the product you create. It's the space you occupy in someones head and heart. Today Kal is explaining how community is helping him occupy that space, and more specifically how an NFT helped them do that. Taika Here's what we're covering today: What is an NFT and Web3 for the newbs like me :)  If community members are holding tokens theoretically it aligns both the member and the brand to create value How the idea to co-create a product came to be  How token holders were part of the entire process  The benefits that token hold ..read more
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Put it on Repeat / Dr. Squatch's Cody Griffin
The Shelf Life
by Repeat
1y ago
What's the best way to build retention and returning customer revenue through the SMS channel? Today we're talking to Dr. Squatch about how they use SMS to get customers returning, spending more, and sticking around longer. Dr. Squatch  Here's what we're covering today: What was the purpose of SMS at the very start? How do you educate customers about the channel? Should you be using SMS with your subscriber base? Whats the best composition of campaigns to flows? What types of campaigns do you run? Whats the best campaign for that group that has never made a purchase? How has Repeat made ..read more
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Put it on Repeat / Dr. James Richardson
The Shelf Life
by Repeat
1y ago
Ramping Your Brand is required reading here at Repeat because it perfectly explains how retention plays into sustainable growth of an emerging CPG brand. Today we have the author joining us to explain his growth formula and how retention and heavy users play into the right type of growth, and why you shouldn't chase as many doors as possible early. Dr. James Richardson His book = Ramping Your Brand His course = Consumer Marketing for Founders Here's what we're covering: Why brands want to grow at a certain speed  James explains why growing doors is not growth, growth comes from consumpti ..read more
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