The Shelf Life
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CPG is a grind, but it's easier when we share the journey together. We are talking to CPG founders and operators to discover how they are playing the long game when it comes to growing a brand. We're talking customer experience, retention, loyalty, and true customer connection. If you chose The Shelf Life or The Shelf Life chose you... you're in the right place.
The Shelf Life
1y ago
On this CPGHouse exclusive talk, we're joined by Cody Plofker, CMO at Jones Road Beauty to discuss retention based acquisition.
Some key takeaways:
Empowering customers to make their own decisions is crucial for a successful growth strategy
Understanding what drives the most loyal customer is key for your brand narrative
Referrals and affiliates only work with content and storytelling
How to understand a customer's objections and when to deliver the right message to them  ..read more
The Shelf Life
1y ago
JT is a founder, creator, and strategist. He’s built multiple TikTok accounts including @honeyhouse, @jtandsami, and @jtbarnett which together amass over 1.5M Followers.
He also runs BarnettX, where he teaches businesses how to create on TikTok and headhunts creators to be the “face” of brands.
We'll discuss the TikTok trends JT is seeing, how CPG brands can leverage this popular platform, and leave time for Q&A ..read more
The Shelf Life
1y ago
CPG House welcomes Diana Melencio to the table! Diana will talk about the best practices for pitching to investors!
Before joining XRC, Diana was an investor at WISE Ventures. She built and scaled two companies in retail and consumer tech, including XRC Labs Cohort 1 company QUINN, leading major partnerships with the Hudson’s Bay Company, Neiman Marcus, MasterCard and Hearst Media. Prior, she spent a decade investing and consulting across the retail, consumer and healthcare sectors for $12B+ funds in CA and NY.
Additionally, she helped found FirstGeneration.vc which is an initiative aime ..read more
The Shelf Life
1y ago
How does one of the biggest snack brands on Shopify deploy SMS marketing? Can a chat bot be entertaining and useful at the same time?
On this exclusive CPG House talk, we have Jess Cervellon Head of Customer Experience at Feastables joining us to talk through how she uses SMS and chat to build experiences that keep customers engaged and returning.
We discuss:
How customer experience is more than just customer support
Building brand affinity through randomness pathways in chatbots
The future of chatbots and DTC
Quizzes within chatbots
Using chatbots to build experience ..read more
The Shelf Life
1y ago
On this exclusive CPG House roundtable, we're joined by founders & retail strategists to discuss all things retail.
Topics include:
Typical path for a brand to get into retail and the importance of anchors
How to get social proof and attract new retailers
Importance of data in retail
How to track effectiveness of ad spend and LTV in both ecomm and retail
Speakers include:
John Bonnell Wholly Veggie
Niccolò Gloazzo Kettle & Fire
Grant Burgess Strategic Advisor
Spencer Lynn KOS ..read more
The Shelf Life
1y ago
Cody Wittick, Co-CEO of Kynship (influencer marketing agency) joins us to discuss how to leverage influencers and identify true fans of your brand. We cover:
How important authenticity is in influencer marketing
Influencer outreach tactics and seeding strategies
No-strings attached product seeding
Leveraging creators and turning them into brand advocates  ..read more
The Shelf Life
1y ago
On this CPGHouse exclusive talk, we're joined by Sara Brooks, an advisor to CPG brands & founder of Covet to demystify the PR process. We're talking about how to craft stories that resonate with your audience & leverage relationships with the media. Notable mentions from her client list: Magic Spoon, Graza, Acid League, CANN, & Poppi.
Sara covers:
Industry changes & the current state of DTC
When to do PR, how to think about PR, and what you should spend based on current revenue
Why social media strategy is important for PR
Packaging and how to get noticed&nbs ..read more
The Shelf Life
1y ago
What's brand? It goes beyond the visuals you use and the product you create. It's the space you occupy in someones head and heart. Today Kal is explaining how community is helping him occupy that space, and more specifically how an NFT helped them do that.
Taika
Here's what we're covering today:
What is an NFT and Web3 for the newbs like me :)
If community members are holding tokens theoretically it aligns both the member and the brand to create value
How the idea to co-create a product came to be
How token holders were part of the entire process
The benefits that token hold ..read more
The Shelf Life
1y ago
What's the best way to build retention and returning customer revenue through the SMS channel? Today we're talking to Dr. Squatch about how they use SMS to get customers returning, spending more, and sticking around longer.
Dr. Squatch
Here's what we're covering today:
What was the purpose of SMS at the very start?
How do you educate customers about the channel?
Should you be using SMS with your subscriber base?
Whats the best composition of campaigns to flows?
What types of campaigns do you run?
Whats the best campaign for that group that has never made a purchase?
How has Repeat made ..read more
The Shelf Life
1y ago
Ramping Your Brand is required reading here at Repeat because it perfectly explains how retention plays into sustainable growth of an emerging CPG brand. Today we have the author joining us to explain his growth formula and how retention and heavy users play into the right type of growth, and why you shouldn't chase as many doors as possible early.
Dr. James Richardson
His book = Ramping Your Brand
His course = Consumer Marketing for Founders
Here's what we're covering:
Why brands want to grow at a certain speed
James explains why growing doors is not growth, growth comes from consumpti ..read more