Kendall Copywriting
8 FOLLOWERS
Freelance copywriter and web content specialist. Since 2008, Leif Kendall has given small businesses and big brands a clear, compelling voice. We often work with design, UX and branding agencies who appreciate our ability to cut to the chase and deliver great copy.
Kendall Copywriting
2y ago
Okay, so this title could be a little misleading. Yes, there are simple steps you can take to improve your website’s search engine performance, but they usually take some time, thought and persistence to pull off. But first, let’s look at why you might want to improve how well your website performs in searches: The ..read more
Kendall Copywriting
2y ago
What have I been doing recently? My work has two components. Firstly, there’s everything I do for ProCopywriters, the association that I organise: commissioning a new website for CopyCon managing the design and production of our latest survey of the copywriting profession creating the programme for CopyCon 2022 managing the ProCopywriters team developing our book ..read more
Kendall Copywriting
2y ago
Your website is probably taking too long to make the points that matter. Writing for the web should feel as urgent as trying to defuse a bomb. If you can’t get your point across quickly, the reader is going to explode. Or just stop reading. People scan websites. Eyes flit across the page looking for something ..read more
Kendall Copywriting
2y ago
Firstly, a disclaimer: I’m not an expert on Pandemic Marketing. This is just the stuff I’m going to do. If I can focus for longer than 30 seconds. You’re probably feeling the same: how the hell do you carry on marketing in the midst of a pandemic? Trying to sell products when so many ..read more
Kendall Copywriting
2y ago
What am I writing in January 2020? All kinds of copy for all kinds of companies ..read more
Kendall Copywriting
2y ago
This is really one of those “don’t let this desolate blog make you think we’re not still working” posts. Clearly, I’m not much of a blogger. Well, not for myself. I just don’t have time. I’m too busy helping tech companies with content marketing, which involves writing lots of articles. And I still work for ..read more
Kendall Copywriting
2y ago
Your website isn’t enough. Finding customers online is tough, and a website alone isn’t enough to drive enquiries to your inbox. That’s why I’ve stopped just writing copy for websites. It was too frustrating. And it didn’t really make a difference for my clients. Don’t get me wrong – the copy on your website is ..read more
Kendall Copywriting
2y ago
2017 has been a year full of writing, as well as some big new challenges. My attention has been slightly divided, because although I’m a full-time freelance copywriter, I’m also running ProCopywriters, the association for commercial writers. This is incredibly rewarding and means I make contact with loads of other copywriters, it’s impossible to find ..read more
Kendall Copywriting
2y ago
Copywriters’ rates vary, depending on the writer’s experience, location, portfolio, confidence and chutzpah. The recent survey by The Professional Copywriters’ Network asked 500+ copywriters about their work and earnings. As you can see from the graphic, there is a huge range of day rates being charged, but the average of £339 is in line with ..read more
Kendall Copywriting
2y ago
This poor, neglected blog might seem like proof that this copywriter is AWOL. But quite the opposite is true. This copywriter is active and busy and very much engaged in the world of words. It’s just that, since I took over the Professional Copywriters’ Network in 2016, I’ve been busy blogging, managing, organising and generally ..read more