How to find your brand voice — 3 questions to get started Brand voice. An essential (often overlooked) part of creating a recognisable and memorable brand. Simply? Brand voice is the personality and emotions behind your brand. It’s the way you communicate and share ideas. It’s the thing that makes your business feel like a familiar human, rather than just, well, a business. Whether you’ve vaguely heard of brand voice, you’ve already defined yours or you’re just dipping your toe in, this article will explore… What is brand voice? Why brand voice is kind of a big deal How to find your brand vo ..read more

How to turn dry text into fresh, digestible words Is your website text about as much fun as gridlock traffic? Are you getting lost in industry jargon and acronym land? Or do you have trouble translating your knowledge into words that the layperson will understand? Complex subject matter and seamless communication don’t always go hand in hand, and finding the intersection between the two is a delicate balance. It’s about putting yourself in your audiences’ shoes, untangling the topic and injecting personality. I know, it sounds like a lot to juggle. But taking these 10 simple actions will help ..read more

When I was growing up, my mum earned a reputation for tweaking recipes. And by tweaking? I mean she would start cooking something, realise we were missing key ingredients, but continue cooking anyway. Her most (in)famous occasion was the time she made pea and ham soup, without the ham. What followed could only be described as a bowl of pureed peas and a sassy, smart-mouthed tween (we laugh about it now, from a place of love and sympathy for a tired mum, of course). Now you’re probably wondering why on soup-slurping earth I’m telling you this. Well, two reasons: Pureed pea soup sucks. Don’t w ..read more

Not quite a comma, not quite a full stop. The mysterious semicolon is as baffling as it is controversial. It’s the punctuation equivalent of shouting “but wait, there’s more!” Some use it sparingly. Others use it unfittingly. And university students throw it around like glitter in a children’s art class. But whether you use it to fluff your academic feathers, you’re fascinated by its alluring charm or you downright despise it – the semicolon is here to stay. So, we might as well get to know it better, don’t you think? So how did it get here? When should you use it? And does it deserve a seat ..read more

So you want to give DIY copywriting a go. Well first of all, good on you. Writing a winning website is no easy feat. And there’s a whole lot more to it than stringing a few clever sentences together. There’s strategy, intent and research involved. So, how can you turn your website words into customer-luring copy? Let’s start with my top 7 DIY copywriting tips.   1. Don’t Sell   I know what you’re thinking. But if I’m not selling, what’s the point in having a website? But let me give you an example. You know when someone knocks on your front door selling something? It really jerks y ..read more