Picture it: you’re  a chef in charge of cooking a very specific meal for a VIP customer. They tell you that they want the meal to be savory, slightly salty, and with their favorite with exquisite spices. But they don’t tell you what those spices are. And they don’t tell you anything else about the dish. And they don’t tell you about any dietary restrictions or allergies. You don’t even know where to begin. But, you go ahead and try to create this mystery dish anyway, using the little information that you have.  Without a doubt, they don’t like it and they send it back, and you’re le ..read more

It seems that every freelancer’s fear is that generative AI tools like ChatGPT, Bard, and others like it would commoditize copywriting and content writing. At the height of the AI excitement, industry-wide layoffs were staggering as businesses assumed that they could save money by not paying writers, and generate revenue with mass-generated content. Turns out, cutting corners and taking the easy way out doesn’t work (and who’s surprised, really?). Now, marketers and business owners are frantically scrambling to undo the damage they’ve done to their reputations, their brand voice, and their sea ..read more

I am a huge, huge fan of location independence.  In fact, it’s the core reason why I started my copywriting business in the first place.  There is SO much world out there, and there’s no reason you need to be locked in an office 40 hours a week away from it all. If you’re researching how to make a living while on the road, chances are you’ve come across this whole copywriting thing and you’re taking tons of copywriting courses so that you’re ready to make an income while traveling full time.  Or, maybe you’re a copywriter already, and you’re trying to figure out just exactly wh ..read more

Home page copy, about us pages, service and contact pages are the core pages of a website, but there’s an often forgotten piece of web copy that every single business needs, and one that you, as a copywriter, should always upsell.  Upselling this page shows your clients that you understand the value of both user experience and the power this page plays in SEO copywriting.  And that page is the Frequently Asked Questions page. Why Every Website Needs an FAQ Page  There is not a website on the internet that won’t benefit from having a frequently asked questions page. Even if the ..read more

Remember when you used to just use a couple of keywords and Google would reward your content writing efforts with kick-ass rankings? That doesn’t happen anymore.  Now, Google wants to serve its users with the most relevant, up-to-date, and high-authority content possible, and wants to be sure that they’re giving them the right information.  Enter: topical authority. What is Topical Authority? Topical authority is the relevance search engines assign to your website in relation to your niche. Your website’s topical authority is the perceived depth of expertise on a topic, and the cont ..read more

8 SEO Copywriting Secrets You Absolutely Must Knoiw SEO copywriters are some of the most skilled copywriters there are. Not only do SEO copywriters know how to write content that appeals to search engines, they can write optimized copy that compels an audience to take an action. On the surface, it sounds easy enough, but SEO copywriting is more challenging than it seems. And if you choose to specialize in SEO copy, I can tell you with 100% certainty that you are going to be in high demand. No matter whether you want to build your SEO copywriting portfolio exclusively or you just want to better ..read more

I’m sure you’ve seen it. If you’re a new copywriter or you’re just wrapping your head around this whole “copywriting thing,” you’ve probably heard these myths from copywriting “Insta-Gurus” out there: All you need is a laptop! You don’t need any special skills! Or even… Copywriting is SO easy to break into! Here’s the reality: That’s not how this works. THAT’S NOT HOW ANY OF THIS WORKS.  New copywriters: You have been LIED TO by marginally famous social media personalities that are luring you into a get-rich-quick scheme and then selling you their overpriced courses (that then, undoubtedl ..read more

8 SEO Copywriting Secrets You Absolutely Must Knoiw SEO copywriters are some of the most skilled copywriters there are. Not only do SEO copywriters know how to write content that appeals to search engines, they can write optimized copy that compels an audience to take an action. On the surface, it sounds easy enough, but SEO copywriting is more challenging than it seems. And if you choose to specialize in SEO copy, I can tell you with 100% certainty that you are going to be in high demand. No matter whether you want to build your SEO copywriting portfolio exclusively or you just want to better ..read more

Freelancer sites are extremely popular among copywriters. If you know how to leverage a freelancer site right way, you can create a steady stream of clients and income for yourself, as well as build your credibility as a freelance copywriter. Because these sites are so popular, they’re becoming oversaturated. But that doesn’t mean you won’t win clients. In fact, it’s quite the opposite. Most of the people who use freelancer sites aren’t doing in in an effective way, meaning their pitches get buried and their profiles are buried somewhere in the internet blackhole.  I’ve used freelancer s ..read more

As a copywriter, you might be asked to write a video sales letter (VSL) to promote a product or service for your clients.  Video sales letters are super popular, and you’ve probably seen a ton of them on YouTube, whether you recognize them or not. On YouTube, they usually come in the form of those longer ads that seem almost like a mixture of an infomercial and an explainer video.  And if they’re done well, they hook you and you end up watching the whole thing. Or, if you’re a copywriter, you end up watching the whole thing just because you want to either cringe at it or gain inspir ..read more