A lot has happened since 2018: I left in-house and agency marketing to start my own freelance copywriting business; I found success and satisfaction working directly with clients (and not The post The Cranky Creative blog turns FIVE appeared first on The Cranky Creative Blog ..read more

Well, I’m doing it. After nearly 32 years in marketing and copywriting, I am moving on. It’s a strange feeling, leaving a job you’ve done for so long. Interestingly, I The post Why I’m calling it quits after 30 years of marketing copywriting appeared first on The Cranky Creative Blog ..read more

The explosive growth of generative AI (artificial intelligence) programs such as ChatGPT and Midjourney is about to change the world — and put a metric shit-ton of people, including marketing The post Is AI coming to take your job? Yeah, it probably is. appeared first on The Cranky Creative Blog ..read more

The first Cranky Case File recounts a true-life story of management groupthink and how it backfired with hilarious results. Once upon a time, as an in-house copywriter for a public The post Cranky Case File: When management trips balls appeared first on The Cranky Creative Blog ..read more

Creative professionals are talented people. But all too often, we copywriters, graphic designers, animators, videographers, and composers are asked (*cough cough* required) to do the impossible. Worse, we are expected to do so without pushing back. The post Good, fast, cheap. Pick two. appeared first on The Cranky Creative Blog ..read more

A few weeks ago, while researching career stats for a client project, I stumbled across an article at The Balance titled “Think Twice Before Becoming a Copywriter.” The article subhead: “For a copywriter, it can be all The post Should you think twice before becoming a copywriter? appeared first on The Cranky Creative Blog ..read more

As I started out as a young copywriter in the 1990s, one of my biggest influences was Ivan Levison, a freelance copywriter in California. He published a lead-generation e-newsletter called The Levison Letter in which he shared The post How copywriters are like doctors, lawyers, psychics(!) and more appeared first on The Cranky Creative Blog ..read more

Writing is hard. Let’s make it easier with helpful tips and a pre-flight checklist. Whether you are new to copywriting, an experienced copywriter, or someone who simply wants to make your written points more clearly, you The post Tips for copywriters and, well, everyone who writes appeared first on The Cranky Creative Blog ..read more