Only a few years ago, there was a belief that technological development would completely replace manual labor. No one could have expected that it was the creative industry that could be at risk. Is there really anything to be afraid of for us, copywriters? Is Artificial Intelligence (AI) something to fear?  How does AI work? Let’s start with a general overview of how artificial intelligence works. AI is based on algorithms and mathematical models which enable computers to analyze data, recognize patterns, make decisions and learn from experience. In order to create such a sophisticated an ..read more

“I’m looking for a copywriter to work with. I don’t want any agencies”. – We come across such notices more and more often. Although many people need help with their copywriting, some people only want someone who is a freelancer. Is this right? Working with a copywriting agency is not something to be afraid of! Copywriting agency – what is it? The reluctance to work with a professional copywriting agency is often due to a lack of knowledge about this type of business. WordPassion is also such a company, and, for our part, we can assure you that there is no cause for concern. We are professional ..read more

A copywriter’s job seems easy – turn on a computer and write a text. However, there are several important stages for content to be created. First, it is necessary to gather information and get to know the topic better. Then, it is time to choose the right key phrases and verify the correctness of the text or its uniqueness. How can we make all this easier for ourselves? It is beneficial to rely on proven tools for a copywriter. Here are some interesting suggestions; we use them almost daily! LanguageTool Although we, at WordPassion, have been copywriters for a few years now, we are only human ..read more

Do you dream about a job as a copywriter, but all the information going around discourages you a bit? The following post verifies if everything that you can read or hear is actually true. Here you will find the most popular facts and myths about copywriting. Check them out to see for yourself if this industry is for you. Copywriting is an easy job – MYTH “A copywriter just sits in front of a computer and writes texts, a job like that can’t be difficult!” — does it sound familiar? Such a belief is a myth. It also concerns the suggestion that copywriting is not a real job at all, since only a ty ..read more

There are huge benefits to a company’s presence in the online world. The Internet is an extremely graceful tool for communicating information. For several years now, entrepreneurs have been making intensive use of it, promoting their products and services through various media channels. How and why is it worth doing this? Where to advertise a company on the Internet? A company’s activity in various channels is of great importance if you want to build a recognizable and trustworthy brand. By making yourself known, you gain customers. However, advertising your company online needs to be well-tho ..read more

When we look for information about texts on a website, we can find mainly mentions of linguistic correctness, stylistics and usability. What about the length of the text? It is worth remembering that this also plays an important role. On the one hand, we shouldn’t discourage readers with a too-long text. At the same time, make sure that it is not too short because then the readers will be unsatisfied. How to reconcile this? What is the appropriate length of the text on the website? The ideal length of a text – what is it? Unfortunately, the ideal length of a text on a website doesn’t exist. Th ..read more

Preparing an article or a promotional text does not seem like a particularly difficult task. Everyone has at some point written some kind of longer text (for example, at school), so such a task should probably be manageable, right? However, it’s not quite that easy. An experienced copywriter must be familiar with the principles of the creation and functioning of texts, as well as have an understanding of how those texts are received. So who is this professional? What does a good copywriter need to know? When writing any text, it is important to have good knowledge of spelling, punctuation ..read more

Running your own business entails constant development and advertising of the products or services that you offer. In recent years, e-books have been gaining popularity, and now, they are available in thousands on the market. If you run your own company and have an idea for an e-book… keep on reading! Why should you write an e-book? Releasing an e-book needs to be thought through. Among other things, you need to know the goal you want to achieve with the publication and understand your target audience. The fact that your company published an e-book will inspire trust in a potential customer. I ..read more

A perfectly visible website, an ever-increasing number of clients, and profit growth – these are the core effects that a person establishing cooperation with a copywriting agency expects. However, are they always achievable? It turns out that a lot in this matter depends on the choice of the agency. How to find the right company so as not to regret it later? We describe everything below.   Familiarizing oneself with a portfolio It is one of the first steps worth following before establishing cooperation. A good copywriting agency has a carefully prepared portfolio that is easily foun ..read more

When asked about the most popular app right now, many people would point to TikTok with no hesitation. Even though the platform is mostly associated with young influencers, more and more often various types of companies start to create accounts. For businesses, TikTok may prove to be an additional advertising tool. Let’s check if TikTok marketing makes sense! What is TikTok? Let’s start with the basics – the explanation of what TikTok actually is. It’s a mobile app created by the Chinese company ByteDance in 2016. It’s available in several dozen languages and compatible with popular operating ..read more