Professional services are stuck between a rock and a hard place. You’re trying to promote incredibly complex services (rock) and you’re in a highly competitive market full of disruptors (hard place). How can you break out?  With content marketing for professional services.  Don’t just take our word for it. Almost three-quarters of the most successful businesses use what they consider to be sophisticated content marketing. This means SEO content writing with a killer content strategy targeting fully fleshed out buyer personas. What can this do for your business? It can:  Boost y ..read more

Press releases are an essential part of digital marketing for charities, especially following the launch of a new campaign or when promoting a fundraiser. In this blog, we’ll teach you precisely how to write a press release, plus our best tips to make it pop. What is a press release? And why is it important for charities?  A press release is a short but meaningful written communication that articulates the need-to-know facts of a story, campaign, or event in the hope that a journalist or correspondent will publish it. Though brief, a press release can be a powerful tool for gaining attent ..read more

It’s a hard knock life for B2B content marketers. No matter how much time and creativity you put into creating cracking content, there’s still one problem: how do you get the right eyeballs on it? Search engines are competitive, with many of the top positions for your keywords home to serious spenders or brands who’ve been investing in SEO for years. Email is excellent, but building a solid, GDPR-compliant list takes time that you don’t necessarily have. The typical socials, like Facebook and Instagram, are more pay-to-play than ever these days.  Social media managers will tell you to flo ..read more

You’ve worked hard to get visitors onto your website, so you’d feel pretty foolish if they left straight away.  Yet that’s precisely what a bounce rate is. For most sites, the number is usually high – so how exactly can you reduce it? You can make some technical tweaks to improve bounce rate, but quality copy that converts is key to keeping visitors on your website.  In this blog, we’ll give you some top tips on how to reduce bounce rate, diving deeper into how to improve bounce rate and how to keep visitors engaged with expert content writing. What is a Bounce Rate? If you want the ..read more

If you work in third sector marketing, you’ve no doubt wracked your brains on the enigma that is email marketing. In particular, how to improve your charity email open rates. What is an email open rate? And why does it matter?  Email open rates are the percentage of recipients who open a specific email out of your total number of subs. Sounds simple? You’d think so, but not quite.  You see, an email is generally only counted as opened after one of the following takes place: (a) a reader enables images in your email to be displayed in preview or full view mode, or (b) they click a lin ..read more

SEO. Can’t live with it, can’t live without it. Seriously – you can’t live without it. According to BrightEdge, 53% of website traffic comes from organic search. That’s not a number most businesses can afford to ignore; and make no mistake, it’s going to keep on creeping up. The problem is, as more companies wise up to the value that SEO brings, the internet is becoming increasingly oversaturated. That means competition is fierce. Each Google query generates millions of results, but only those who make the first page get clicks. In fact, results on the second page of Google have a dismal click ..read more

When it comes to digital marketing for charities, having an accessible website should be way up there on your priority list. Why? Because, if not, you could be excluding a huge demographic of potential supporters and missing out on a tonne of conversions. There are a few things you can do, though, to bump up your accessibility for users. Let’s break them down here.  Website accessibility for charities  What even is website accessibility anyway? In a nutshell, website accessibility is the extent to which a site can be used by individuals with disabilities.  There is something pai ..read more

Search intent – also known as user or keyword intent – is the purpose of an online search. Understanding the why behind someone’s search query is essential for optimising SEO content writing.  Why? Well, a better question might be: what is Google’s main objective? Answer: to satisfy user intent.  When you understand the different types of search intent, you can create relevant content designed for a more specific audience, with a more specific problem to solve. That kind of content is going to please the reader, which is what will leave you in good standing with the undisputed king o ..read more

Email marketing is a powerful tool for connecting with donors, boosting cause awareness, and maximising fundraising outcomes. But to optimise email marketing efforts, it’s handy to know which ones are actually suited to charities.  In our latest blog on digital marketing for charities, we explore email marketing platforms and how they can help charities share their mission with a wider audience.  Email marketing for charities: things to consider  Templates  Pre-formatted emails offer ready-made guidelines to build your own campaigns. Most legitimate email marketing software ..read more

Prospect → Loyal Customer → Advocate “Oh boy, I can’t wait to give a faceless corporation some of my hard-earned money,” said no one ever. And yet, people wake up and do just that every single day, thanks to the power of marketing. According to SurveyMonkey, 3 out of every 4 users (74%) think there are too many ads. This number balloons to 78% for adults 35+ years old. Yet, nearly half of social media users (48%) have bought something after seeing an ad. So, what’s going on? Digital ad spending grew 12.2% in the second half of 2020 as advertisers resumed campaigns and took advantage of lock ..read more