I read once that the most successful CEOs and Founders spend time reading non-fiction every day. In fact, they apparently spend between 30 minutes and an hour each day, and that surprised me. As a busy Founder, I didn’t think that I could squeeze another hour out of my day into something that felt, well, like a waste of time. After all, I could be attracting clients or writing during that precious hour. But I’m always game to try the next productivity hack, so I began to work for a half hour each day reading about business. At first, it was hard to do, but now I look forward to learning someth ..read more

The world needs more women in business — at all ages, and in all industries. For generations business has been dominated by men, and women were relegated to the role of homemaker and caretaker. Battling the stereotypes of a woman’s place being in the kitchen, not the boardroom. Thankfully, we are now seeing more and more women stepping into business and starting businesses than ever before — even outpacing men in entrepreneurship. And while as women, we bring a unique set of skills and experiences to the table that make for better business, it is still not without its unique set of challenges ..read more

A content marketing agency creates blog posts, social media content, videos, eBooks, memes, and other output that tells the world about your company and its products. Ideally, this content is polished, true to your brand, and optimized to reach your target audience. Content marketing services can add a lot of value to your business, but you have to choose the right one. There’s no shortage of companies in this space, which can make the decision-making process even more complex. Fortunately, these guidelines will help you make an informed decision. Why Work with an Agency? Credits: https://www ..read more

A Guide to Copywriting ‘Dos’ & ‘Don’ts’ The meaning of the term “copywriting” has evolved significantly over the last couple of decades. Today, the phrase can best be defined as the act of creating text for marketing and advertising purposes. Naturally, this means that a copywriter is an individual responsible for creating such content. Copywriters have a wide range of specialties and skill set diversities. Some copywriters specialize in crafting blogs and descriptive articles. Others focus on marketing materials, press releases, and other forms. Businesses have invested immeasurable resou ..read more

SEO Copywriting Guide Writing to inform, engage, and entertain your target audience is already challenging. If you also want to optimize for search, that adds a new layer of complexity. You have to combine SEO strategy with quality writing. That can be a challenging balance to achieve, to do so you’ll have to incorporate some SEO copywriting best practices. We’ve created this guide as a way to help with this. These 19 actionable SEO writing tips will help you improve your search engine rankings while maintaining high-quality writing standards. How Does Copywriting Help with SEO? Copywriting is ..read more

Suppose that you’ve decided to outsource at least some of your content marketing this year. It probably won’t take you long to realize that you have a nearly overwhelming number of options and you’ll have to do some research to find an agency offering content marketing packages that will help you achieve your goals. As you do this, you may discover that one element can be particularly confusing — content marketing pricing. You’ll likely receive a wide range of content marketing quotes, which can be difficult to navigate. We’ve created this helpful guide to clear things up. Keep reading to take ..read more

Content Marketing Best Practices A survey shows that 97% of businesses see content as important to their overall strategy. That alone shows that your focus should be on polishing your content marketing best practices in 2022. Otherwise, you risk running behind your competitors. What Is Content Marketing? Content marketing is the practice of using content to: Increase brand awareness Drive traffic Educate people about your products Boost thought leadership Earn more conversions This is a very effective, budget-friendly way of reaching customers. However, it only works when content best practi ..read more

Everything You Need to Know About Conducting a Content Audit Over time, your website or blog can accumulate thousands of words of content. Eventually, you may lose track of the content you have, where it’s located, or even its purpose. The best way to get back on track is to conduct a content audit. In this article, we will cover: What is a content audit? The purpose of performing content audits Why is a content audit useful? The different types of content audits How to conduct a content audit Getting help with your content audit Keep reading if you want to ensure your content remains an ass ..read more

When it comes to promoting your business, content is king. But with so many content marketing agencies out there, how do you choose the right one for your company? In this post we will discuss some key factors to consider when choosing a content marketing agency, including questions to ask, what to look for, and how to decide on the best fit for your needs. Why Work With an Agency? There are a few reasons you might want to consider working with an agency as opposed to going the in-house route or hiring contract freelancers. First, content marketing agencies have the manpower and resources to ..read more

What exactly is a content audit and how do you do one? In this blog post we’ll go over what a content audit is, why you should do one, and how to go about conducting one so that you can get the most out of your content marketing efforts. Let’s dive in! So, what is a content audit? A content audit is an inventory and analysis of all the content that you have on your website, blog, or social media accounts. This can include everything from written posts and articles to images and videos. The purpose behind conducting a content audit is to take stock of what you have and identify what’s working w ..read more