Photo by Anaeka Photography You've got this brilliant business, and the world needs to see it. You sit down to whip up your website, fingers poised over the keyboard, and then it hits you like a digital tidal wave – where do you even start?  It’s possible to turn that overwhelm into an approachable, goal-oriented website.  Start with these seven questions to efficiently and effectively map out your website. What’s the goal of the website? Your website needs to have a clear purpose. Is it to sell your products, be a megaphone for your brand, or a platform for sharing knowledge? Defin ..read more

photo by Anaeka Photography  Online, every word matters. Each syllable is a chance to captivate, convince, and convert.  The value of high-end copywriters carries weight in how successful your business is — or isn’t — online. A copywriter is here to ensure that each sentence in your digital space isn't just a statement, but a strategic move. So besides choosing the exact words to show up on your website, email, etc., what does a copywriter really do? SALES: Use techniques to sell your stuff or service Speaking to your audience and driving conversions is a careful art. A capable ..read more

When Warren Buffet was asked why doesn't everyone copy his investment strategy, he replied, "because nobody wants to get rich slowly." Now, this isn’t the beginning of my anti-get-rich-quick-scheme spiel to you; although, I could write a long-winded rant against today’s dime-a-dozen business coach but I digress. Today we’re talking about money. Franklins. Gs. Cold, hard cash.  More specifically – finance, and Compound Banc’s journey to launching a finance app helping make passive income available to the little people (like you and me!). And while I don’t often work with this sector, I ..read more

Picture this: A dark room, dimly lit by the effervescent glow of your computer screen.  You're hunched over your keyboard, only the creek of your ergonomic chair can be heard.  (Cheeto crumbs may be seen scattered about the desk, but we’ll keep that a secret.) You’re laboring tirelessly to craft the perfect message.  You think you have it all. “My readers have GOT to fall for this copy!” you cackle.  But there’s something lurking: The Seven Deadly Sins of Copywriting They stand between you and a deep, meaningful, persuasive connection with your audience. These copywriting s ..read more

In an increasingly crowded marketplace, gaining a competitive edge has become the Holy Grail for Direct-to-Consumer (DTC) brands. One unique and powerful way these DTC brands can rise above the noise and capture the hearts and minds of consumers? Using the power of voice – not just the words they use, but with a distinctive tone that sets them apart from their competitors. Through witty zingers, conversational language, and even a sprinkle of crude humor, these brands forge emotional connections that transcend the transactional and transform shopping into something meaningful and memorable. Le ..read more

Every day, Linkedin looks more and more like the winner of social media for business networking. What was once a ghost town for job updates and work anniversary celebrations is now a bustling tool to grow your reach, explore opportunities, meet for digital networking, and more.  Because of this, though, Linkedin is constantly changing in etiquette. What’s socially acceptable? What’s too much? What’s too little? How’re people getting job offers? There are “Linkedinfluencers” now?! It can be a lot. After almost three years of being on Linkedin just about every single day, I’ve seen these c ..read more

Logos, colors palettes, fonts — oh my! When it comes to brand identity, these visual signals get all the glory. While it’s true they provide an instant impression for a brand and help customers recognize a product with a glance, visual identity is only half the story that your brand or business needs to share with the world. The second half? Brand voice. Brand voice is also known as the verbal identity of a brand. The two go together like peanut butter and jelly, but a strong brand voice remains the elusive part of the duo. This is partly because good writing should, contrary to popular belie ..read more

You've warmed up the leads, got your biggest fans back on your webpage, and now everyone's shopping on your online store. They're right there, with their finger lingering over the "Add to Cart" button. There's just one last thing they want to read before pulling the trigger: your product description. The product description's job is to explain what a product is (duh!) and supply the reader with enough information to want to buy. While more complex, more expensive items ($99+) may justify the use of a sales page, only product descriptions are typically needed for everyday eCom items such as co ..read more