Our Copywriting Insights
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We are Auckland's best copywriting agency. We create unique, on-brand copy that is perfectly crafted, benefit-led and focuses on SEO. Good copywriting isn't just about stringing nice sentences together. It also has to be bang on-brief and on-brand. That's what we do. You get cleverly crafted writing, backed up with excellent thinking so your audience will read, believe and,..
Our Copywriting Insights
2M ago
From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn ..read more
Our Copywriting Insights
5M ago
Greetings! (ChatGPT here, trying to be conversational while introducing this blog). Ready yourself for an intellectually stimulating exploration through this thought-provoking event ..read more
Our Copywriting Insights
5M ago
Learn strategies to stand out from the crowd and position yourself or your brand as thought leaders. Here's where you can start ..read more
Our Copywriting Insights
5M ago
A well-crafted founder brand is a valuable marketing asset. Read how WFB helps Datamine’s Paul O’Connor turn his story into content that connects ..read more
Our Copywriting Insights
5M ago
Here’s how we helped three widely different brands position themselves as thought leaders ..read more
Our Copywriting Insights
11M ago
Tech company MessageMedia started as a simple prototype and an SMS gateway. Today, 65,000+ businesses trust them to connect with their customers – and that’s just the beginning. WFB helped the brand develop engaging content and tap into a new SMS market ..read more
Our Copywriting Insights
1y ago
AI is everywhere right now. It answers your questions when you book a holiday. It’s writing essays for harried uni students. For all you know, it could be writing this blog right now ..read more
Our Copywriting Insights
1y ago
Google’s new helpful content update prioritises people-first content – here’s what that means and what you need to do now ..read more
Our Copywriting Insights
1y ago
Ecrotek is the largest hobbyist beekeeping supplies company in Australasia, and content is the backbone of its marketing. WFB helped design the content strategy, plan the topics and create blogs to educate its audience and support its search rankings. Marketing manager Rob says they’ve had great success with the articles ..read more
Our Copywriting Insights
1y ago
Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. Here’s why ..read more