When recruiting patients for a clinical trial, it is important to consider how to reach individuals where they are — and a key way to do this is through digital outreach. In many cases, clinical trial digital recruitment can help find the right patients more efficiently than traditional approaches, resulting in more effective recruitment timelines and cost savings ..read more

Equitable access to medical care is valuable for everyone, and an important part of this equation is health literacy. Health literacy encompasses not just access to medical care, but also the ability to understand and use medical guidance. This can include anything from a doctor’s suggestions, to medication dosage information, and aftercare guidance ..read more

The intersection of patient involvement and clinical trial design represents a transformative shift in clinical research. Traditionally viewed as subjects, patients are increasingly recognized as research partners. This paradigm shift not only alters the trajectory of clinical trials but fundamentally changes the participant's engagement and perception of their role within this critical scientific inquiry.  ..read more

Participating in medical research is something individuals do for various reasons. Whether a person is interested in contributing to science, accessing potential new treatments, or receiving condition-specific care from experts, there are many benefits to being a clinical trial volunteer — but how does one start the enrollment process ..read more

Effectively recruiting patients for clinical trials is one of the most integral parts of conducting research, and difficulties in the process are often responsible for delays. Not only can delays result in a costly waste of resources, but they can also result in a negative patient experience that can discourage volunteers from continuing the process ..read more

Understanding how to recruit patients for clinical trials can be one of the most challenging aspects of performing medical research. Sponsors and sites have more tools at their disposal than ever before, but keeping track of how to use these various outreach methods can be time-consuming. Additionally, using a mix of outreach is typically the best strategy to reach the highest number of potentially qualified patients — meaning observing best practices across marketing disciplines is advised ..read more

Increasing racial diversity in clinical research is a common topic in the industry, and for good reason. The purpose of a clinical trial is to ensure that any new medications are safe and effective for the patient population, so it is of the utmost importance that studies have participant pools that reflect the diversity of real-world individuals ..read more

Before it is released onto the market, the development of any new drug or medical device must undergo rigorous testing, part of which involves clinical trials. Clinical trials are integral to making sure that any new therapy is both safe and effective for individuals, and volunteers are a vital part of the process ..read more

There are many options for clinical trial patient recruitment — digital advertising, in-person campaigns, and doctor’s office flyers are just a few. However, regardless of which avenue a study uses to find eligible individuals, there are a few basic tips that can help create effective outreach ..read more

Digital advertising, which encompasses social media, online channels, streaming content, and more can be a powerful way to reach patients. One of the biggest avenues of reaching potential clinical trial participants through digital advertising is social media — and from the statistics, it is clear why. Not only does Facebook boast more than 3 billion users every month, but 80% of social media users are searching for health information. However, even though it is clear that the patient population is out there, it can be challenging to connect with the right people through digital outreach with ..read more