How To Market a Virtual Event From technology and education to non-profit, medicine, and retail, event marketing is a highly effective technique for all types of businesses that run virtual and hybrid events. Events benefit not just their hosts and sponsors, but they also enrich the lives of those who attend. Unlike most other marketing activities, events inspire, teach, intrigue, entertain, and bring people together. Here are some of our best virtual event promotion tips. Social Media It may be worthwhile to use your social media channels to build anticipation for the event, depending on it ..read more

The pandemic has seen the way we run events change dramatically. The need for in-person events has decreased, with virtual and hybrid events rising. We predict that this trend will continue to grow in 2022, especially as more digital elements, like the Metaverse, enter the marketing environment. It’s critical to keep up with current digital event trends. What is a Hybrid Event? A hybrid event combines in-person and digital aspects to provide the best possible experience for each audience. A hybrid event brings together in-person and remote/virtual guests via an online broadcast platform. What ..read more

Online Virtual Event Course: 50% Discount on Our ‘Creating High Impact Virtual Events’ Course Until the End of January Use Virtual Event Campus to fuel your events, expand your reach, track your progress, and create the most engaging virtual event imaginable. Enrol in our Online Virtual Event Course to ensure a total event success. Creating High Impact Virtual Events is made up of 14 detailed training modules. The course materials include videos, transcripts, articles, templates, and more, all within our dedicated online student portal. All with 50% off for January, don’t miss your chance and ..read more

Challenge We understand how tough it might be to decide which virtual event platform to use. When you invest time and money on an event, you want it to stand out and provide the greatest possible experience for your attendees. One of the event providers we recommend is Airmeet, which has a wide range of features and benefits for various types of events.  Features and Benefits  Hybrid Events Allow your guests to attend events from their preferred location. Additionally, provide participants the option of easily navigating your events. Attendees can participate not just on their deskto ..read more

Engaging an Online Event Audience So, you have managed to get attendees to log on and watch your online event. You have done all the hard work, congratulations! But don’t celebrate too soon. Engaging an online event audience is not as easy as you think. Over the previous two years, we’ve helped manage several virtual events and learnt a lot about how to keep our audiences engaged. This blog post will show you how to keep your audience engaged in the most effective way possible. We are very confident to say that: online audience members who engage will be more likely to attend the next event. B ..read more

What to Consider for Your First Online Event? It can be intimidating to host your first online event. Here are some of the most important things to keep in mind when organising and developing a virtual event. 1. Are you going to use it to make revenue, or are you going to use it to generate leads (which will eventually lead to revenue)? Is it possible for it to be both? Is it your intention to strengthen your standing as a thought leader? 2. The next aspect of your revenue generating is pricing. I’m not simply asking if you’ll charge or not, but to look at this in much more detail. So, if you ..read more

The best place to start when considering taking an event online is to look at your current physical events. And learn from them. Take time to design your event for digital, don’t just try to replicate your physical event. Truth is, it probably wasn’t that good anyway. Now I am not being personal or specific, I am making one of those general comments: not all physical business events are that special. For the last ten years or so I have been working as an events consultant helping organisers and organisations to run better events. And I have been pretty busy. The vast majority of these proje ..read more

How to Plan a Virtual Event Virtual events are fantastic if your target audience is outside a specific location or demographic. Video streaming and virtual event platforms/technologies offer opportunities to reach new audiences and attract global attendees. Virtual events can be a stand-alone endeavour or can be used in conjunction with a live event. We understand that conducting a virtual event can be stressful, however here are our top 5 tips to ensure event success: Understanding your Target Audience You’ll need a good understanding of your audience’s overall willingness to participate in ..read more