Event marketing and creating excellent experiences help you build and connect with your audience. Events establish trust and authority with your guests, resulting in conversions throughout the funnel. Nonetheless, many event marketing professionals fail to show ROI. We’ve compiled a list of steps you can take to drive conversions throughout the event funnel, allowing you to demonstrate the ROI resulting from your efforts. Step 1: Invite and Accept Qualified Guests Only Inviting qualified guests does some of the event marketing legwork for you. These ideal attendees are most susceptible to your ..read more

Since the start of the pandemic, the need for hybrid event platforms has increased dramatically. Accommodating virtual and in-person attendees is essential, and you can’t do so without a hybrid event platform. Picking the right platform allows you to demonstrate ROI and create a seamless, secure experience for all. The exact hybrid event platform you choose depends on your budget and desired features. Here are 6 of the best platforms, including their pricing, pros, and cons so that you can make an informed decision. Platform 1: Hopin Price: $0 – $799+ per month | Free, Starter, Growth, Advance ..read more

Customers no longer distinguish between different online experiences, nor do they differentiate between online and offline. Qualtrics found in a recent study that over 65% of customers state that their experience with a website or app is a “very important factor” in if they recommend a brand. Keeping excellent digital experiences top-of-mind is critical for business success. Seamless digital customer experiences depend on a platform that helps companies integrate their online presence. Digital experience platforms are omnichannel tools that help you meet customers’ expectations for speed, conv ..read more

Events are an ever-evolving industry, constantly adapting and leveraging the latest technology. When Covid-19 shut down society as we knew it, event organizers turned to online structures to adapt. Now, hybrid and virtual events remain a central part of this industry. But what about the metaverse? Here’s everything you need to know about the pros and cons of hosting events in this new space. What is the Metaverse? The metaverse refers to 3D virtual worlds accessed through virtual reality (VR) and other technology, such as computers or phones. In these worlds, you use digital avatars to engage ..read more

One of the most successful ways to boost alumni relations is through events and experiences. Since the pandemic, more alumni professionals are delivering such programs virtually. Virtual events pose a unique challenge: connecting with alums to encourage giving is significantly more challenging through a screen. How can your institution stand out and use digital experiences to achieve fundraising goals? We’ll break down the current issues with alumni engagement as they relate to the virtual experience, and we’ll offer three ways you can create memorable events that boost donations. The Current ..read more

The Covid-19 pandemic transformed our society, including the way we host events. Considering up to 40 million Americans attend business events each year, there’s clearly a demand. But how can companies accommodate the new safety demands of their attendees? Here are 5 considerations event professionals can make when optimizing their in-person (or hybrid) events for pandemic safety. Consideration 1: Consider a Hybrid Model Hybrid events skyrocketed in popularity as the pandemic came down off its peak and in-person options returned. Hybrid events allow those comfortable in person to reap the bene ..read more

Measuring the ROI of your virtual event ..read more

Virtual Networking Events to attract Clients and Prospects ..read more

Goal setting to a successful event ..read more

10 Predictions for Virtual Events Industry in 2021 & beyond ..read more