Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware. According to Mark Cuban from The Lion’s Den: “Self-awareness is probably one […] The post #179 Unlock Your Potential: The Power Of Self-awareness For Career Growth appeared first on Modern Employer Branding Podcast ..read more

Dreaming of a career path in employer branding? Did you know that employer branding is the rising star of corporate growth, no matter how big or small the organisation is?  What is common with businesses that want to succeed, grow and sustain a loyal customer audience? They all need the people who: The competitive business […] The post #178 Building a Stellar Career Path in Employer Branding appeared first on Modern Employer Branding Podcast ..read more

Targeting in marketing is a nuanced approach that targets distinct groups of people with tailored messages and strategies. Active job seekers are on the hunt, openly searching for new opportunities. They respond to direct, clear job postings and calls to action. Passive job seekers, on the other hand, aren’t looking for new career opportunities. They […] The post #177 Targeting in Marketing for Active and Passive Job Seekers appeared first on Modern Employer Branding Podcast ..read more

A solid employer branding strategy is vital in today’s rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of […] The post #175 Crafting an Irresistible Employer Branding Strategy: The Modern Leader’s Playbook appeared first on Modern Employer Branding Podcast ..read more

The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996, when the term was first coined, it did not really pick up, and there was nothing. With the evolution of the Internet and later social media, recruitment campaigns started to take off. More recently, campaigns have been […] The post #174 The Evolution of Employer Branding From Zero to AI – with Guest Jason “Jay” Kipps appeared first on Modern Employer Branding Podcast ..read more

Are you ready to kickstart your employer brand strategy for this new calendar year? As the new year unfolds, it’s pivotal for employer branding professionals to navigate their organisations successfully through the new year of employer branding. The first quarter is not just about setting goals; it’s about laying the strategic foundations that will define […] The post #173 Kickstart your employer brand strategy for the new calendar year – A guide for professionals appeared first on Modern Employer Branding Podcast ..read more

DEI – Diversity, equity and inclusion in the workplace can greatly impact business success. And this makes DEI more than a moral issue. I have learned from experts about diversity, equity, and inclusion that how we approach DEI and what we prioritise in DEI development varies greatly depending on which part of the world we […] The post #169 How to successfully develop DEI – Diversity, equity and inclusion in the workplace, with guest Heidi Pech appeared first on Modern Employer Branding Podcast ..read more

Targeting in marketing is a nuanced approach that targets distinct groups of people with tailored messages and strategies. Active job seekers are on the hunt, openly searching for new opportunities. They respond to direct, clear job postings and calls to action. Passive job seekers, on the other hand, aren’t looking for new career opportunities. They […] The post #177 Targeting in Marketing for Active and Passive Job Seekers appeared first on Modern Employer Branding Podcast ..read more

LinkedIn Algorithm 2024 insights were recently released as a report by Richard van der Blom from Just Connecting.  As someone using LinkedIn for professional and business purposes, understanding how LinkedIn works is crucial for our success.  Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% […] The post #176 New insights on LinkedIn Algorithm 2024 that you probably didn’t know appeared first on Modern Employer Branding Podcast ..read more

A solid employer branding strategy is vital in today’s rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of […] The post #175 Crafting an Irresistible Employer Branding Strategy: The Modern Leader’s Playbook appeared first on Modern Employer Branding Podcast ..read more