Meet Lauren Harper Founder of Have You Met Charlie? and Mintcloud Studio Read more about HYMC here Retail businesses have been on quite the ride over the past two years. The stores that that thrived during this time are those with a strong creative vision, a magnetic brand identity, and a clear purpose behind why they are gathering their wares together under the one roof. When Lauren Harper, owner of Have You Met Charlie? and Mindcloud Studio, opened her second store in Brighton (Adelaide) two years ago, she had no idea the COVID-y conditions she was about to embark on. However, the two bea ..read more

Meet Bo Wong Photographer & co-host of the Soul Trader podcast Read more about Bo’s work here   Bo lives, breathes and moves art. She’s an accomplished and highly sought-after photographer based in Western Australia, working extensively in the art sector – capturing and documenting creative communities, galleries, artists and the work they create. From putting together a beautiful spread of food for friends, to holding space, to capturing the everyday sights of WA Australia she comes across in her travels… To quote William Blake, Bo “sees a world in a grain of sand, and a heaven in a ..read more

You. I. Me. We. Us. As leaders, it’s crucial that we read between the lines sometimes, especially in the digital era of today where more teams are remote, communicating through digital channels and via video. You may be trying to understand someone’s motivations, or where their focus is. You may be finding it difficult to recruit, or promote within your team. These are five of the most powerful words for leaders to listen for when listening between the lines.   You?    If a team member is using the word ‘You’ a lot, it may be indicating that they are unsure of their own co ..read more

Meet Sarah Spence Founder & Strategic Director at Content Copywriting Read more about Content Copywriting here   When I first met Sarah Spence, I was so impressed. An impeccable professional, so beautifully spoken, considered and clever. She was elegant and warm, driven and determined, kind and firm. She was at the beginning of a stretch journey (stretching Content Copywriting beyond herself, stretching her team, and stretching her own leadership capability) but you wouldn’t have known it. Her conviction and strength shone through, as did her ability as a leader and an entrepren ..read more

Dr Kate Byrne – The New Way Podcast Can you even remember what your organisational values are? No stress if you can’t. Experience tells me that most folks can’t easily recall them, and that while the org values might be written on a poster in the office hallway, rarely are they genuinely alive in the business. But taking a values-led approach to your change management efforts can help you more effectively deliver that organisational transformation program you’re charged with. Ami Summers had the pleasure of chatting with Dr Kate Byrne of EVER Change about values-led leadership, including ..read more

Meet Dr. Kate Mornement Owner of Pets Behaving Badly Read more about Pets Behaving Badly here Kate is a special hybrid. I like to think of her as an entrepreneurial academic. She is a master in her field, and thanks to her PhD in Canine Behaviour, she understands our furry friends deeply and scientifically. And thanks to her business, Pets Behaving Badly, she is able to practically live her purpose – creating harmonious relationships between humans and animals so they can thrive together through knowledge sharing, 1:1 consultations and resources. You only need to see Kate’s lists of achieveme ..read more

Meet Zara Jarvis Owner of SoundCheck Studios Read more about SoundCheck Studios here What Zara Jarvis has built during the last 18 months is nothing short of astounding. As a vivacious, achievement-orientated and magnetic person, from a young age, Zara has had the zest and determination to do incredible things. As an accomplished singer and performer, Zara always felt passionate about the power of creativity in times of hardship – and in 2020, SoundCheck Studios is where all of her dreams came together. During a time where the creative industry was contracting and disconnecting due to COVID ..read more

Emma McMillan – Not Just About Copy Podcast Ami recently contributed to a very special podcast that is *deeply* dear to her heart. Not Just About Copy is the creation of one of Craft’s clients, Emma McMillan Copy. It’s a podcast not just about copy, but about the power of words and language, and connecting to those we value and it’s full of tips, thoughtful discussions, Emma’s soothing voice and expert perspective. ⁠ What Ami and Emma spoke about: The importance and weight of playing with the words that describe your business values Where Ami’s work began, and a little more about Craft’s c ..read more

How to Hire Well: Recruiting using values and non-traditional methods I want to share a story about how to hire well.     Early in my career, I had a meeting over coffee with an important strategic partner. The CEO of the organisation I was working for attended too. The meeting became an example of how values show up in the smallest of interactions.  Firstly, the CEO turned up very late in a fluster.  On arrival, they ordered their own coffee (without asking others what they might like). The coffee was promptly returned to be remade midway during the conversation (it wasn ..read more

Meet Mary-Anne Amies Owner of Wise Up Marketing Read more about Wise Up Marketing Passionate leaders are what makes this job a joy. If there’s one thing Mary-Anne Amies from boutique marketing agency Wise Up Marketing is sure about; she wants to walk this business journey surrounded by good people. That said, building her team in Wise Up’s beautiful office in Earlwood, NSW over 11 years in an industry that is renowned for it’s revolving doors has not come without it’s challenges. 11 years might not sound like a long time for a business to be running, but in digital, social and content st ..read more