Leverage Collaborative Supply Networks To Achieve Supply Chain Resilience And Sustainability
Forrester » Sales Productivity
by George Lawrie
3M ago
Learn how collaborative supply networks are helping some enterprises navigate the “new normal” of supply chain risk, and get a list of resources that can help your organization ..read more
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How Corpay Used Compensation To Improve Lead Conversion
Forrester » Sales Productivity
by Seth Marrs
4M ago
Learn how Corpay redesigned its compensation programs to improve lead conversion rates ..read more
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What’s Lurking In Your Sales Culture?
Forrester » Sales Productivity
by Peter Ostrow
11M ago
Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview ..read more
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Time for Sales Leaders to Coach Sellers like Athletes
Forrester » Sales Productivity
by Seth Marrs
11M ago
Sales managers now have the visibility needed to coach sellers beyond the basics ..read more
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Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America
Forrester » Sales Productivity
by Cristina De Martini
11M ago
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May ..read more
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Shift From Manual To Automated Account Planning To Deliver Results
Forrester » Sales Productivity
by Steve Silver
1y ago
I’ve been involved with account planning programs for over 30 years – first as a sales rep, then as a sales manager, then as a sales operations leader, and finally as an analyst and advisor. And in all that time, resistance by sellers to the process of creating and leveraging account plans remains high. Why ..read more
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Conversation Intelligence Is The Key To Unlocking Sales Productivity
Forrester » Sales Productivity
by Seth Marrs
1y ago
This blog describes how conversation intelligence solutions can reverse the seller productivity decline and increase win rates ..read more
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Revenue Enablement: Why Forrester Has Made The Change
Forrester » Sales Productivity
by Peter Ostrow
1y ago
Forrester is adapting along with the entire B2B Sales space, pivoting from "Sales Enablement" to "Revenue Enablement" in describing the discipline of ensuring that all customer-facing roles received consistent enterprise support in ensuring they have the confidence, competence, and content to drive customer value and revenue results ..read more
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The Emerging Role Of The Field Sales Coach: A Success Story
Forrester » Sales Productivity
by Justin Ferguson
2y ago
Who doesn’t love a success story? Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst.  For 2023, our B2B Program Of The Year Award session will include ..read more
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How B2B Companies Will Win The Competition For Growth
Forrester » Sales Productivity
by John Arnold
2y ago
The competition for growth is fiercer than ever for B2B companies. To win, marketing, product, and sales leaders need to build a growth engine based on three fundamentals that are also simple, powerful, challenging, and achievable ..read more
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