Is there any such thing as a self-less good deed? In this week’s podcast, Ali talks about the Psychology of Giving. Listen in to gain a better understanding of: What is altruism and its competitor, egoism? The nine motivations for giving How to apply these nine motivations in your donor communications A special shout-out to Charity Link for compiling these nine motivations for giving.   Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background ..read more

Do you use LinkedIn to deepen donor relationships? In today's podcast episode Ali talks about: What LinkedIn is and isn't in 2022 How to optimise your profile so you're not a blank face Connecting authentically and building your network How to use LinkedIn to deepen donor relationships Many thanks to Louise Brogan for her insights for this episode. Go subscribe to her YouTube channel for more tips on building your presence on LinkedIn: https://www.youtube.com/@LinkedInwithLouise About the host:  Ali Geake has over 20 years of experience in marketing and communications. Her overa ..read more

In the final interview of the season Ali talks with I'Ching Thomas, Associate International Director of OM and author of Jesus the Path to Human Flourishing: The Gospel to the Chinese Culture. Join Ali and I'Ching as they discuss wide ranging topics about the crossover between culture and communications, including Leading a remote global team What to consider when having a conversation with someone from a different culture How to rebuild trust and credibility How cultural differences in a team can be a good thing   To get your hands on a copy of I'Ching's incredible book, you ca ..read more

No-one is exempt from losing donors. In this episode Ali examines the three most common reasons donors leave and how you can put steps in place to stop it happening in the future.  She looks at: Why visits are so important What happens when you ghost your donor in between visits Why donors shouldn't be too reliant on their fundraising officers About the host:  Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background in psychology and live ..read more

Want to know how to improve your donor communications? A crucial part of any fundraiser’s role is to ensure you communicate effectively with your donors - whoever and wherever they are. In this week’s episode Ali takes us through how by segmenting your donor portfolio you can improve donor communications, deepen relationships, enjoy higher rates of donor retention and see a greater level of ROI from your efforts. You’ll learn: What segmentation is and why it makes a difference The importance of an up-to-date CRM A reminder to Keep it Human always About the host:  Ali Geake has over 20 y ..read more

Who doesn't want to exceed their fundraising targets? But are you prepared to do it the unsexy way? Yes, this week's episode is all about metrics. They're not sexy but they work. You'll learn more about: - Lead and Lag Indicators - Why you can't just focus on the results - Different ways you can achieve the same thing (one is easier!) - Ali's top 5 lead indicators for success Join Ali as she helps you learn how to structure your weeks to exceed your targets.  About the host:  Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people ..read more

Confidently asking for a gift is something every gift officer needs to be able to do but often this aspect of donor relations can become a stumbling block. In this week’s episode Ali takes us through how increasing your confidence can come from: Money mindset Increasing your visits Practising conversations Listen in to hear more and share with a friend you know needs to hear this today.   About the host:  Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum poten ..read more

Do you feel you’re doing a ‘good enough’ job in your fundraising role but have the desire and ambition to be great? World-class even? In this week’s episode Ali takes us through three key areas of what a world-class fundraiser looks like – the art, science and mindset of fundraising - and how you can get there yourself. She explains: The Art of Fundraising – how you can double down on your strengths and get help where you need it most The Science of Fundraising – the power of accountability and consistency The Mindset of Fundraising – what does ‘greatness in the moment’ look like? Listen in ..read more

If you’re feeling the pressure of a looming year end then this episode is for you! Ali helps her clients keep things simple. It makes life easier and gets better results. On this week's episode, she considers three options you have to utilise your time and energy for the rest of the year: Keep doing what you’re already doing Focus on cultivating new leads or Devote your attention to your existing relationships. Listen in to hear which strategy is your winning choice to end your year on a high. About the host:  Ali Geake has over 20 years of experience in marketing and communications. He ..read more

Don’t you just hate it when you feel like you’re being “sold to”? When your skin crawls or you find yourself physically stepping back because the pitch is just TOO MUCH. In this episode, Ali shares three of her ‘bug bears’ about sales which also apply to fundraising:  Only focusing on the gift Bending the truth Applying the 'dead to me' technique She also provides tips on how to avoid accidentally becoming a shady salesperson.  Listen in to see if you agree. About the host:  Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is p ..read more