Tune in to the AMP UP Podcast as our team breaks down the ads that aired during this year’s Big Game. Whether the commercials were funny, emotional, or somewhere in between, find out why some advertisers built up their brand, raised awareness, or missed their mark. Hosts Bryan Earnest and Rachael Holland are joined by AMPERAGE Creative Director Sarah Pauls and AMPERAGE Video Producer Bob Waters ..read more

So many nonprofit organizations are worthy of support, yet they often struggle to create winning fundraising campaigns. In this episode, AMP UP podcast hosts Bryan Earnest and Rachael Holland discuss fundraising campaign development from a writer’s point of view. They’re joined by Graham Van Dixhorn, AMPERAGE’s Senior Writer and Content Strategist. Listen in as they reveal the importance of brand awareness, tips for campaign themes and case statements and the relationship between marketing and fundraising ..read more

If you’re selling a product, good or service, this episode is for you. AMP UP podcast hosts, Bryan Earnest and Rachael Holland discuss the marketing journey experience through the lens of the consumer. Joining the conversation is Erin Bishop, AMPERAGE’s VP of Strategy. Listen in as they share how brands can strengthen customer engagement, remove ineffective touchpoints, and bridge the gap between marketing and operations ..read more

Have you found yourself losing sleep over how you're going to diversify revenue streams, engage with and retain donors, manage your database, get the next major gift or boost board and volunteer engagement? You're not alone. Fundraising has undoubtedly changed. You have to be agile and adaptive, and you [nonprofit employees, board members and volunteers] need to effectively tell your story. Tune in to the AMP UP podcast with Bryan Earnest and Rachael Holland as they talk with fundraising experts special, Jennifer Rubel and Tim Torgerson on the challenges and opportunities with modern fundraisi ..read more

The need for more content is never ending. Tune in to the AMP UP podcast to learn the importance of feeding the content beast and how to do it. Spoiler alert: it’s not as simple as creating more content ..read more

With over 100 million viewers, Super Bowl Sunday is much more than just football. The stakes for brands can be equally high. Which brands scored a touchdown and which ads fumbled? Join Bryan Earnest and Rachael Holland as they discuss with AMPERAGE's video producers, Bob Waters and Monte Bowden ..read more

Getting a grant may not be as easy as you think. In this AMP UP podcast AMPERAGE’s president/CEO, Bryan Earnest, marketing director, Rachael Holland, and fundraising adviser, Melissa Pence discuss finding grants, qualifying for them and making your application stand out from the competition. Learn about alternative solutions for your nonprofit financial needs ..read more

In this AMP UP podcast listen to marketing experts, Bryan Earnest and Erin Bishop, as they discuss today's biggest healthcare marketing challenges. No matter the size of organization, they share how marketing can have great impact ..read more

For marketers, watching commercials during the Big Game can be just as exciting as the game itself. What brands scored an advertising touchdown this year? AMPERAGE will talk about their picks and what we can all learn from these big brands in this AMP UP podcast ..read more

In this episode, Mark Mathis and Bryan Earnest talk about how businesses and organizations should think about marketing budgets ..read more