In this episode, Jay discusses artificial intelligence tools with Michelle West,  founder and President of Chamber Speak. Michelle shares her thoughts on how to use AI tools to save time when you’re busy or short on resources. She and Jay discuss ways to prompt AI tools to produce rich, helpful information that saves time in the long run. Using AI in this way can also help chambers segment their audiences, identify their target audience, and tailor their messaging so they reach the right people.   ..read more

In this episode, Jay engages in a thought-provoking discussion with Mark C. Perna, the founder and CEO of TFS Results. Together, they delve into the intricate relationship between workforce development and generational disparities. Mark, a passionate advocate for bridging the gap between education and employment, shares his insights on the vital role of workforce development in shaping the future. Focusing on Generation Z, hailed as the "benchmark generation," Mark and Jay dissect the unique perspectives and aspirations of this dynamic cohort. From understanding Gen Z's mindset to offering str ..read more

Join us for an insightful episode of The Difference, featuring Chuck Sexton, the dynamic CEO of The Next Move Group. In this engaging conversation, Sexton unravels the intricate aspects of successful economic development. Explore the importance of a clear vision, collaboration among stakeholders, strategic planning, and adaptability in the pursuit of economic growth. Gain valuable insights into the significance of resources, investment, and effective marketing strategies. Discover how regions can leverage these key factors, as highlighted by Sexton, to create thriving economies and enhance the ..read more

Join us on The Difference as Debbie Irwin, co-founder of the Manufactory Collective, shares the dynamic evolution of this unique shared space for makers and entrepreneurs. Discover how a strategic shift from seeking funds to exploring creative solutions attracted investors and led to collaborations with JMU for a rapid prototyping center. Learn about the crucial role of John Downey's certificate program in the collective's success and the broader vision of fostering entrepreneurship and innovation in the Shenandoah Valley through shared workspaces. Tune in for a concise yet insightful discussi ..read more

Discover the dynamic world of corporate philanthropy on The Difference! Join us as we chat with Matt Nash, Executive Director of Blackbaud Giving Fund. Learn how this 501(c)(3) charity revolutionizes workplace giving through donor-advised funds and diverse charity options. Uncover the crucial link between executive engagement, a company's purpose, and employee participation in social initiatives. Tune in for insights into driving meaningful change through purposeful giving ..read more

In this episode of The Difference, Beth Napleton, a seasoned leadership coach, shares key insights on leading with empathy and achieving success in nonprofit organizations. She identifies challenges in external factors, team dynamics, and personal struggles. Beth emphasizes the use of personality assessments like Myers Briggs and StrengthsFinder for self-awareness and team improvement. From leadership strategies to fundraising tools, she provides practical advice. Drawing from her experiences, Beth stresses the importance of seeking support as a nonprofit leader. Her expertise offers a concise ..read more

In this podcast, Jay Langston, Executive Director of the Shenandoah Valley Partnership, shares his rich background in economic development and discusses the profound changes witnessed over the past four decades, accentuated by the impact of the COVID-19 pandemic. Jay highlights the growing significance of quality of life in decision-making and explores how the Shenandoah Valley, despite its rural setting, has experienced both economic and population growth. He emphasizes the importance of educating educators about job opportunities and underscores the region's success in talent attraction, cha ..read more

In this episode, we had the pleasure of speaking with Susan Norris, the director of the Pierce County Economic Development Corporation in Nebraska. Susan shares her experience with economic development and rural communities. Susan's insights into how the residents of Pierce County view economic development shed light on the unique perspectives of rural America. She reminds us that it's not all about wealth creation; in rural settings, it encompasses community placemaking, parks, recreation, and fostering social connections. Join us as Susan Norris discusses the true essence of economic develop ..read more

Discover the art of planned giving fundraising with Tony Martignetti, a 25-year veteran in the field and the driving force behind Martignetti Planned Giving Advisors. Tony shares why planned giving remains remarkably stable and discusses how even small nonprofits can launch successful planned giving. Is planned giving really that complicated? With all these myths floating around, it might seem like a tricky road to navigate. Delve into the podcast to have these myths debunked and complexities unraveled, as Tony clarifies the misconceptions surrounding planned giving. Tune in to gain actionable ..read more

In this episode of The Difference podcast, Dan Rogers, Senior Project Director and Consultant at Convergent joins us for a discussion on redefining homelessness as a humanitarian crisis. Discover why this shift in terminology is significant and gain insights into the challenges nonprofits face in the social services sector when it comes to fundraising. Learn from Dan's experiences coaching nonprofits and how his insider perspective informs effective fundraising strategies. Tune in for an enlightening conversation that explores the intersection of social issues and fundraising ..read more