Crafting A Recurring Donor Welcome Series: A Guide
A Direct Solution
by Erica Waasdorp
1M ago
Recurring giving is a significant source of revenue for nonprofits, as 57% of nonprofit donors are enrolled in a recurring giving program. Recurring donations provide reliable funding every month to keep your organization running. This means your organization should be dedicated to cultivating these donors—and be extra careful to retain them! As a nonprofit leader, you know that you must motivate donors to give regularly by laying out your fundraising needs, explaining how they can help but more importantly how their recurring gifts are making a difference  A recurring donor welcome serie ..read more
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3 Ways Donors Can Give Without Increasing Their Spending
A Direct Solution
by Erica Waasdorp
1M ago
When it comes to securing recurring gifts, there are several common mistakes nonprofits stumble into. From requesting a recurring gift from a donor who already gives monthly to asking them for another recurring donation in a thank you letter, quite a bit can go wrong when asking donors to upgrade their giving!  One under-discussed but still damaging mistake is repeatedly asking donors to increase their gifts when it may not be in their budgets. Of course, there’s no way to keep track of individual supporter’s finances, but your nonprofit should pay attention when repeated requests go unan ..read more
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4 Fundraising Ideas to Reach Environmentally-Minded Donors
A Direct Solution
by Erica Waasdorp
1M ago
Guest Blog by Logan Foote, Sales and Education Manager at GolfStatus As you know, trying new fundraising ideas is critical for nonprofits to grow and scale. Finding ways to reach specific donor segments with campaigns and messaging that resonate with them is crucial to boosting conversions and retention.  One way to employ this strategy is to target the environmentally-minded people in your donor and supporter base. Appealing to the eco-conscious segment of your donors can foster increased engagement and boost fundraising for your nonprofit, while also helping them connect with nature and ..read more
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Expert Q&A: Laying the Groundwork For Your Monthly Giving Program
A Direct Solution
by Erica Waasdorp
1M ago
When I first started fundraising monthly, now more than 30 years ago, there were only mail and phone appeals. Face-to-face conversations had just started, and some nonprofits were putting their toes in the water with direct response TV. Now, things are quite different. Just about every payment processor and constituent relationship management system (CRM) allow donors to make automatic monthly payments online. Even with online fundraising being so prevalent now, many nonprofits struggle to balance their short and long-term giving initiatives. I continue to be passionate about monthly gift prog ..read more
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5 Must-Know Google Ads Tips to Turn Clicks into (Recurring) Donations
A Direct Solution
by Erica Waasdorp
1M ago
Guest Blog by Jessica King, Business Lead at Getting Attention Nonprofits are always testing new ways to reach donors, understand their interests, and market to them more effectively. With the many fancy tools out there, you may feel tempted to reinvent the wheel to attract new donors to your organization but that’s not necessary. If you’re feeling stuck with your current outreach strategy, go back to the basics. Consider your target donors’ most used platforms and construct a plan with them in mind.  Did you know, there are 8.5 billion Google searches every day? People are always looking ..read more
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4 Routine Data Hygiene Best Practices for Nonprofit CRMs
A Direct Solution
by Erica Waasdorp
1M ago
With accurate and up-to-date information, your nonprofit can better understand its supporters, make informed fundraising decisions, and drive greater impact. However, managing data in a customer relationship management (CRM) system can be a complex task, especially when dealing with large volumes of information. That’s where data hygiene comes into play.  Data hygiene refers to the process of maintaining clean, accurate, and reliable data within your CRM, ensuring that it remains a valuable asset for your organization. In this guide, we’ll delve into four data hygiene best practices. Whet ..read more
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3 Nonprofit Operations to Streamline With Your CRM
A Direct Solution
by Erica Waasdorp
1M ago
As a fundraising professional, you’re always looking for ways to level up giving. But to raise funds efficiently, your nonprofit’s operations must be streamlined to ensure a standardized process for garnering support and collecting donations. The right constituent relationship management (CRM) solution can help your organization manage its donor data while also streamlining daily operations. By combining data collection with effective fundraising processes, you’ll maximize donations and retain support from more engaged supporters.  When you choose a CRM that keeps all your data in one pla ..read more
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4 Common Recurring Gift Bloopers
A Direct Solution
by Erica Waasdorp
2M ago
It’s that time of year again. The holidays are near and the year-end giving crunch is on. GivingTuesday results are in. Were you up? Were you down? The year-end emails are scheduled or close to being ready to be scheduled. Plans for calendar year 2024 are pretty much final as well. You’re doing great! But could you do better? Maybe there are a few little tweaks to make to improve your results. That’s why I am sharing a few bloopers, or oopses I saw recently in direct mail and emails that could have been prevented. Related story: 7 Nonprofit Holiday Bloopers You see, it’s all abo ..read more
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It’s OK If Monthly Donors Start With Low Gift Amounts
A Direct Solution
by Sue Rich
2M ago
One time, on a movie set, Chris Davenport, president of 501 Videos and founder of the Nonprofit Storytelling Conference, noticed a nickel on the floor in a hallway that had a lot of foot traffic. Every other person probably looked at it but decided to walk by, Davenport shared earlier this month during his event’s opening session. Then Sean Connery came in, saw the nickel, picked it up and put it in his pocket Now, you’d expect the James Bond actor would be the last person to do this. But, as you may know, he is Scottish, and Scots are known for being frugal. Connery knew the value o ..read more
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Top 3 Tips for Fundraisers Looking to Level Up Their Monthly Giving
A Direct Solution
by Erica Waasdorp
4M ago
Last month, I shared answers to the top five questions on monthly giving. This month, I’d like to share the top three tips for fundraisers who are looking to start growing their monthly giving program to the next level.  Let’s jump right in.  1. Commit to Monthly Giving If you’re not committed to growing, you’re never going to grow. This is not a once and done campaign. Monthly giving should be included in your overall fundraising strategy.  One way to commit is by making a monthly gift yourself to your own organization. Another way is to give monthly to a few other organiz ..read more
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