3 Recurring Giving Predictions for 2023
A Direct Solution
by Erica Waasdorp
6d ago
A new year. New opportunities. A renewed focus on donors, mission and impact. To kick off 2023, here are my top three recurring giving predictions for 2023: 1. Offering Donors the Easiest Way to Give The No. 1 reason why monthly donors give is because they want to help, so it’s up to you to offer the best way for them to do exactly that. To be more donor-centric in 2023, I predict there will be a continued interest in recurring giving by straight recurring gifts, as well as via donor-advised funds and buy now, pay later options. It’s important to remember that the target groups in each are dif ..read more
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Recurring Gifts Rocked It on Giving Tuesday
A Direct Solution
by Erica Waasdorp
1M ago
The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total. Wow. If you rocked the results for your Giving Tuesday campaign, congratulations. If you didn’t, there’s always next year and end of year. If you don’t ask, you’re certainly not going to get it. I personally tracked all my Giving Tuesday emails and moved them into a special inbox. I didn’t start that tracking until Giving Tuesday itself, but I really should have started the week before. Probably more than ever before, many organizations started early ..read more
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10 Things I Learned From 30 Years in Sustainer Giving, Part 5
A Direct Solution
by Erica Waasdorp
1M ago
As a fundraiser, your life is not easy. There are days when you wonder why you’re doing it all. There are days where you’re just Zoomed out. You can’t possibly think about yet one more event, one more direct mail campaign, one more Giving Tuesday or other giving day campaign. The stress is huge. There are times when you wonder if it’s really going to make a difference! I’ve been sharing what I’ve learned about sustainer giving (see links to my previous lessons at the end of this article), and I’m here to say: You do make a difference, one day, one mission at a time. But for those days where do ..read more
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7 Nonprofit Holiday Bloopers
A Direct Solution
by Erica Waasdorp
2M ago
My husband and I love going to the movies. Even during the pandemic, we tried to go if the movie theater was open. We were often the only two in the theater. We just love seeing new movies on the big screen. Instead of rushing out quickly at the end, we usually stay for the credits. Sometimes that’s when you get to see the outtakes or bloopers. They’re so much fun. Well, as a special Thanksgiving message, I wanted to share some holiday bloopers I’ve seen recently. I typically go through my stack of mail once a week to scan in new ideas or things I particularly like because I learn from what yo ..read more
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10 Things I Learned From 30 Years in Sustainer Giving, Part 4
A Direct Solution
by Erica Waasdorp
2M ago
I’ve shared six of my top sustainer giving lessons so far. Today, I’ll get to the heart of sustainer giving, and probably the hardest lessons for nonprofit leadership. 7. Be Patient and Think Long-Term If you talk to those organizations that are most successful with sustainer giving, they all have a long-term focus. I know it’s not easy to do, especially not right now when short-term funding is so crucial, but you can’t have your cake and eat it, too.  If you only focus on the net for this year, you’re never going to be able to grow your sustainer program to higher levels. Let the numbers ..read more
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10 Things I Learned From 30 Years in Sustainer Giving, Part 3
A Direct Solution
by Erica Waasdorp
2M ago
I hope you’re enjoying this list of things to focus on when it comes to sustainer giving. So far, I’ve shared four things I’ve learned. Some I had to learn the hard way but certainly they can benefit any and all fundraisers. Here are lessons five and six.  5. Challenges Are Opportunities A prime example of a challenge would be the Mastercard regulations that were set to be enforced by March 21, 2023. Now, fortunately, nonprofits are exempt from this, so unless you have a huge number of chargebacks from confused donors, they’re no longer requirements. Some suggestions, howev ..read more
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10 Things I Learned From 30 Years in Sustainer Giving, Part 2
A Direct Solution
by Erica Waasdorp
2M ago
In a previous article, I shared the first two things I learned during my 30 years of working on sustainer programs. Most of this is not rocket science, but it’s important to keep in mind when you’re looking to grow or retain your sustainers. Here are my next two lessons. 3. Operations Is Your Friend When I started in sustainer giving, there were no models, no fancy reports and certainly no special sustainer dashboards. Everything had to be programmed. It was especially crucial to work closely with my colleagues in operations and systems. It was particularly important to make sure that you ..read more
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What I Learned From 30 Years in Sustainer Giving
A Direct Solution
by Erica Waasdorp
3M ago
I recently had the pleasure to present a keynote at Sustainers Day, organized by the Direct Marketing Association of Washington. It was a packed house, filled with nonprofits of different sizes and sustainer experiences. I always learned that rather than a how-to session, a keynote was meant to be inspirational in nature. So, I reflected on my first days in sustainer giving, as well as before I got started in fundraising. It’s incredible what happens when you look back and that alone can be a tremendous motivator. If nothing else, I highly recommend it. You’ll be amazed as to how far you ..read more
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Add a Monthly Gift Ask to Your Welcome Email Series
A Direct Solution
by Erica Waasdorp
3M ago
At a recent conference, I finally had a chance to meet some of the NextAfter folks in person. We talked about “The Nonprofit Recurring Giving Benchmark” study from NextAfter. It’s now a few years old, but I have a sneaky suspicion that the organization is working on something new and I can’t wait! Its research on digital activities is tremendous. The reports are terrific. I highly recommend it.  In conjunction with American Philanthropic, NextAfter recently published “The New Donor Welcome Study.” If you don’t have a new donor welcome email series yet, c ..read more
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Top Insights from A Direct Solution’s Educational Panel with NXUnite
A Direct Solution
by Erica Waasdorp
3M ago
As all nonprofit leaders know, donors help nonprofits create new campaigns, start new projects, and ultimately achieve their missions. One of the most fundamental ways to retain donors is to thank donors, to make them feel appreciated for how they have contributed to your nonprofit’s mission. An appreciated donor is often a more engaged donor who will be willing to continue their contributions, allowing your nonprofit to continue the important work you do. In September, Erica Waasdorp, President of A Direct Solution, (a company focused on small appeals and recurring giving), was joined by Maur ..read more
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