The Ultimate Guide to Tools for Digital Accessibility
Heroic Fundraising Blog
by Rebecca Hawkins, Sr. Digital Strategist and Meghan Sharon, Digital Strategist
2M ago
In today’s digital age, creating websites and content that are accessible to everyone is not just a good practice; it’s a legal requirement in many parts of the world. For nonprofit organizations, accessibility is not only best practice but an extension of their mission and cause to serve others.   ..read more
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How to Acquire Sustainer Donors from Scratch
Heroic Fundraising Blog
by
2M ago
All fundraising channels are not created equal when it comes to acquiring sustainer donors. Sustainer donors are transformational donors who have committed to support your organization using any regular frequency (monthly, quarterly, or annually). Most nonprofits fish for sustaining donors from the deep pool of their own active transactional donors. These donors know the organization and are more likely to commit to sustaining support than are cold prospects. But acquiring donors from scratch is no easy task ..read more
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When Is a Test Worth the Investment? 3 Questions to Ask
Heroic Fundraising Blog
by Melissa Roberts, Senior Vice President
3M ago
      As direct response fundraisers, we are comfortable playing the waiting game. Particularly in direct mail, we work for months to prepare the best package we can. We draft copy that inspires giving, and select imagery that pulls at the heartstrings. We evaluate ask amounts and audience selects. We produce the package, drop it in the mail … and then we wait — often for three months or more to see if it was everything we hoped it would be.    Did our effort drive the response we hoped? Did it bring in more high-dollar gifts? Did we improve our ROI? How’s the net rev ..read more
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Navigating the Future: Nonprofit Industry Trends for 2024
Heroic Fundraising Blog
by Christine Johnson, Vice President of Digital Strategy
4M ago
As we embark on another year of philanthropy and community support, 2024 is shaping up to be an inflection point for fundraising worldwide. This year, the nonprofit industry is poised for new challenges and opportunities, shaped by evolving technologies, changing donor expectations, and global events. The trends that should be top of mind as we enter the new year are ..read more
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Meta’s Transition to PayPal Giving Fund
Heroic Fundraising Blog
by Dena Lombardo, Social Media Coordinator
4M ago
Critical Changes You Need to Know to Maintain Access to Powerful Tools and Prompt Payment of Contributions from Meta   ..read more
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Embracing Digital Accessibility: 7 Steps for Nonprofits
Heroic Fundraising Blog
by Meghan Sharon, Digital Strategist, and Rebecca Hawkins, Sr. Digital Strategist
4M ago
This year marks the 33rd anniversary of the Americans with Disabilities Act (ADA). The ADA prohibits discrimination against individuals with disabilities in various areas, including employment, public accommodations, transportation, and telecommunications. While the ADA was enacted before the widespread adoption of the internet and digital technologies, it has a significant impact on mandating digital content and services to be accessible to people with disabilities ..read more
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5 Charitable Giving Trends to Watch in 2023
Heroic Fundraising Blog
by Guest Author - Megan Allison, Qgiv
4M ago
The outlook on charitable giving in 2023 has been worrying for some given trends seen in 2022, with a decline in the number of households giving and a large drop in new donor acquisition reported by AFP’s Fundraising Effectiveness Project. While data for 2023 is not yet available, based on the data from 2022, we can reasonably predict charitable giving trends for 2023 and beyond ..read more
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“But My Donors are Different!” 3 Direct Response Donor Myths
Heroic Fundraising Blog
by Jolene Miklas, Associate Creative Director
4M ago
You know the feeling. After months of planning, reviewing, and polishing, your direct response campaign makes its way into the world. It hits mailboxes and screens all over town ..read more
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When to Invest in a Fundraising Campaign Test? 3 Questions to Ask
Heroic Fundraising Blog
by Melissa Roberts, Senior Vice President
4M ago
As direct response fundraisers, we are comfortable playing the waiting game. Particularly in direct mail, we work for months to prepare the best package we can. We draft copy that inspires giving, and select imagery that pulls at the heartstrings. We evaluate ask amounts and audience selects. We produce the package, drop it in the mail … and then we wait — often for three months or more — to see if it was everything we hoped it would be.  Did our effort drive the response we hoped? Did it bring in more high-dollar gifts? Did we improve our ROI? How’s the net revenue look ..read more
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CTV Advertising: Brand Awareness and Donor Engagement for Nonprofits
Heroic Fundraising Blog
by
4M ago
Connected TV (CTV) advertising is digital advertising that uses video content shown on OTT (over-the-top) devices and platforms. It is similar in content and timing (15 sec, 30 sec, 60 sec) to terrestrial television ads ..read more
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