Rudyard Kipling is, for good reason, not the most popular of poets anymore. But lately, I keep recalling the first lines of his 1890s poem, “If.” “If you can keep your head when all about you     Are losing theirs ..read more

  We are all omni-channel consumers. If you’re like me, this fall your mailbox was flooded with 2022 holiday catalogs from the world’s largest retailers. I was reminded that the commercial world has long known that the marketing and sales media we consume do not always align with our purchasing behavior. Still, while fewer and fewer people actually order through the mail, they are using those catalogs to browse the latest clothes, toys, and tech gadgets ..read more

  If you’ve been following TrueSense, you’ve heard a lot about ethical storytelling. You know our industry is evolving — bringing new perspectives, language, and ways to motivate donors.   We’re taking a new approach to storytelling — one that’s rooted in community. Today’s fundraisers don’t cast people as heroes and victims, but rather as partners committed to the common good. As fundraisers, ethical storytelling is a way for us to help close the “Us vs. Them” divide, and reject society’s systemic inequities ..read more

  I’m a mom of three, a wife, a marching band mom, a football mom, a business owner, and an Art Director. My life can be pretty chaotic. To find balance, I have to excel at order and routine. To create good design work for my clients, I must make dedicated time to focus ..read more

  Meta, Facebook and Instagram’s parent company, has come under intense scrutiny in past election seasons for not doing enough to curb false narratives that could affect US Election outcomes. As we lead into this year’s mid-term election season, Meta has issued some updated restrictions that could affect many nonprofits during their fundraising highpoint of the year: GivingTuesday and Calendar Year End ..read more

  It’s been all over the news: Meta’s Ad Performance Pixel was found to be transferring sensitive health data, possibly violating HIPAA regulations. And boy has this caused some major concerns across the health care sector — and rightfully so. How many health providers and health care networks inadvertently violated HIPAA laws, opening themselves up to legal battles? Let’s step back and explain how this all works and what’s happening ..read more

  In June 2022, Microsoft introduced an Ad Grants program similar to what Google has offered for a few years already. With the Microsoft Ads Grant program, called “Microsoft Ads for Social Impact,” qualifying nonprofits earn $3,000 per month to be applied to their traditional Microsoft Ads Account.   ..read more

In addition to your nonprofit’s own historical data, it’s helpful to familiarize yourself with nonprofit industry trends. Paired together, external and internal data sources create a full picture of the macro- and micro- trends that will impact your ability to raise funds for your mission ..read more

This fall, Mastercard is rolling out new recurring payment policies to mitigate chargebacks and billing disputes. While these changes are intended for product and service subscription companies — from Netflix to Microsoft suite to your favorite podcast to your meal delivery kits, which are increasing in popularity — this change affects nonprofits, too ..read more

Regardless of your point of view, it is not hard to recognize the ever-widening American gulf that yawns between “Us” and “Them.” Culturally, politically, economically, socially, we are reminded every day of the sad polarity in our society. There are no shades of gray. False dichotomies prevail: “If you are not with me, you are against me ..read more