4 Ways Your Assumptions about Major Donors Are Hurting Your Fundraising
MarketSmart
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6d ago
You know that feeling when you’re talking to someone, and you realize they’ve already made up their mind about you? It happens in dating, in ..read more
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Revolutionize Fundraising: Let’s Stop Making it Uncomfortable
MarketSmart
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6d ago
If something about fundraising makes you uncomfortable, it isn’t because there’s something wrong with you but because there’s something wrong with the way you’re fundraising ..read more
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How to generate referrals for major gifts
MarketSmart
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2w ago
A well-placed referral can be the bridge to new partnerships, financial support, and resources. It can elevate your nonprofit from merely surviving to thriving. But ..read more
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It’s About Lots of Meaningful Interactions, Not Major Moves
MarketSmart
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2w ago
The most important goals in managing prospects or donors in our portfolios are: Establishing a rapport with donors Maintaining contact Finding ways for them to ..read more
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3 Ways Major Gift Fundraisers Can Talk About Legacy Giving Without Reminding Donors About Death
MarketSmart
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3w ago
Planned gifts often constitute some of the biggest gifts charities ever receive. But winning them requires you to make the donor think about their own ..read more
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The Two Most Important Words in Philanthropic Facilitation: “Because You”
MarketSmart
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3w ago
The two most important words in philanthropic facilitation are, “Because you”. As in: “Because you have such a vested interest in the empowerment of girls ..read more
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10 Questions You Should Ask Your Wealthy Supporters to Motivate them to Give
MarketSmart
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1M ago
One of the most effective strategies for major gifts fundraising is to help your donors advance their personal hero story. This isn’t just our claim ..read more
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Philanthropic Partnership Building Begins With Setting the Right Tone
MarketSmart
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1M ago
Gone are the days – or so they should be: Of imagining in splendid isolation what donors should do for us then foisting our brain ..read more
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The Secret to Raise Money More Cost-Effectively: Stop Fundraising
MarketSmart
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1M ago
The longer I work with nonprofits, the more convinced I become that one of my core beliefs is true: If organizations ceased nearly all new-donor ..read more
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The Tragedy of Transactional Fundraising
MarketSmart
by
1M ago
Practitioners of transactional fundraising and the cultures who default to it will never know, see, foster, or benefit from the best in human nature and ..read more
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