MarketSmart
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Discover Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser. Our Engagement Fundraising software-and-service-duo helps fundraisers get meetings with the most passionate and wealthiest supporters at the right times when they are interested in finding meaning in their lives through giving.
MarketSmart
1w ago
The missing piece in the story A novel can have a perfect story. But it will still fail without one thing. The reader must turn ..read more
MarketSmart
1w ago
Cold calling, for many fundraisers who dislike it, sits right up there with public speaking, which some surveys have found people fear more than dying ..read more
MarketSmart
1w ago
While fewer numbers of people are giving to institutions, they continue to give in ways they find more interpersonal. They include: Grandparents helping put their ..read more
MarketSmart
1w ago
A compelling fundraising challenge will connect with the donor’s identity. This begins with backstory. Backstory connects the cause, charity, or project with the donor’s history ..read more
MarketSmart
2w ago
You can have it easy, or you can have it bigger. But rarely can you have both. That’s the nature of major gifts fundraising. What ..read more
MarketSmart
2w ago
183 days. That’s how long it took Bob to mail in a check for $25,000 after I asked him for the gift on a first ..read more
MarketSmart
1M ago
Socratic fundraising Socratic inquiry uses questions. But just asking questions isn’t enough. To be Socratic, the questions must guide toward a goal. In fundraising, the ..read more
MarketSmart
1M ago
One of the great insights Robert Kiyosaki shares in the book Rich Dad Poor Dad is this: Poor people say “we could never afford that ..read more
MarketSmart
1M ago
“It’s very important not to know all the answers. Often we don’t know, and if we did it would be no good, for it is ..read more
MarketSmart
1M ago
When gift officers try to reach out to supporters recently added to their caseloads, it’s usually tougher to get them to respond. This is true ..read more