3 Ways Major Gift Fundraisers Can Talk About Legacy Giving Without Reminding Donors About Death
MarketSmart
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1d ago
Planned gifts often constitute some of the biggest gifts charities ever receive. But winning them requires you to make the donor think about their own ..read more
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The Two Most Important Words in Philanthropic Facilitation: “Because You”
MarketSmart
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1d ago
The two most important words in philanthropic facilitation are, “Because you”. As in: “Because you have such a vested interest in the empowerment of girls ..read more
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10 Questions You Should Ask Your Wealthy Supporters to Motivate them to Give
MarketSmart
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1w ago
One of the most effective strategies for major gifts fundraising is to help your donors advance their personal hero story. This isn’t just our claim ..read more
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Philanthropic Partnership Building Begins With Setting the Right Tone
MarketSmart
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1w ago
Gone are the days – or so they should be: Of imagining in splendid isolation what donors should do for us then foisting our brain ..read more
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The Secret to Raise Money More Cost-Effectively: Stop Fundraising
MarketSmart
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1w ago
The longer I work with nonprofits, the more convinced I become that one of my core beliefs is true: If organizations ceased nearly all new-donor ..read more
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The Tragedy of Transactional Fundraising
MarketSmart
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1w ago
Practitioners of transactional fundraising and the cultures who default to it will never know, see, foster, or benefit from the best in human nature and ..read more
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If Less Than 80% of Your Volunteers are Giving, Something Is Wrong
MarketSmart
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3w ago
We customize our approaches for each client, whether it is for consulting or training, by looking at their longitudinal data to identify predictive patterns. Using ..read more
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What Gift Officers Should Write in Their LinkedIn ‘About’ Section
MarketSmart
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3w ago
I think too many major gifts fundraisers – and people in most other industries as well – are not using their LinkedIn profiles to their ..read more
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How Fundraising Overcomplicated Philanthropic Facilitation
MarketSmart
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3w ago
Philanthropic facilitation is as old as human history. It began when two or more people saw a common need or opportunity and resolved to work ..read more
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Building Major Gifts Caseloads – Why Traditional Methods Fail to Accurately Qualify Donors
MarketSmart
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1M ago
It’s a problem as old as fundraising. How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? Many ..read more
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