Management Diaries: How the Right Upgrades Elevate the Resident Experience and ROI
The Lease-Up
by Multi-Housing News
6d ago
Welcome to Management Diaries, MHN’s podcast on multifamily property management. In this episode, Denile Doyle talks with Miguel Gutierrez, COO at CAPREIT. Gutierrez leads business strategy for CAPREIT’s full apartment portfolio, which comprises more than 100,000 residents. Every decision he makes for the communities he oversees centers around resident satisfaction and retention. With an ongoing goal to provide a positive resident experience, when it’s time to consider value-add upgrades or new services, his starting point is always renter preferences—from aesthetics to tech to sustainabi ..read more
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Top Marketers: Crafting a Team-Oriented Strategy
The Lease-Up
by Multi-Housing News
3w ago
Each team has their strengths. And a great marketer knows how best to utilize these to create an authentic brand. That’s one of the ways that Carol Greenspun, director of marketing and operations, RailField Partners, helped put the company on the map. Greenspun has been with RailField Partners since 2021. She has more than 20 years of marketing consulting services background and has previously held marketing management positions with consumer-packaged goods companies and privately held firms. When she first joined the company, Greenspun set up a lot of little things–LinkedIn profiles, email si ..read more
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Mission Success: Multifamily Is Still at the Top of the Food Chain
The Lease-Up
by Multi-Housing News
1M ago
The high interest rates and overall lack of stability are generating "a very significant reset" in the multifamily investment market, according to Robin Potts, partner & CIO in Canyon Partners Real Estate’s Los Angeles office. However, Potts expects sales to pick up later this year, when rates will likely come down. But even though that will encourage banks to loosen their lending standards, Potts sees prolonged opportunities for alternative lenders who have now established a more permanent role in the multifamily investment market. In this Mission Success: Women in Multifamily podcast epi ..read more
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Management Diaries: Streamlining the Leasing Process for Enhanced Efficiency
The Lease-Up
by Multi-Housing News
1M ago
Welcome to Management Diaries, MHN’s podcast on multifamily property management. In this episode, Denile Doyle talks with Jackie Impellitier, vice president of operations at ZRS Management. With a property management career that spans more than 25 years, Impellitier guides her team to deliver a frictionless leasing experience for prospects. She shares her insights on how property managers can streamline the leasing process and meet prospects and residents right where they are. Here are some of the topics we cover: How technology clears the way for property managers to spend more time eng ..read more
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Top Marketers: The Intersection of PR and Multifamily
The Lease-Up
by Multi-Housing News
1M ago
In the real estate industry, sometimes things can go wrong no matter how much you prepare. That’s why having a good public relations team is key. Whether its prepping for plan A, going to plan B or dealing with an absolute crisis, Seth Linden, president of Dukas Linden Public Relations, knows how to best execute a good playbook. Linden has been president of the firm since 2014, previously serving as executive vice president. In his current role, he heads up client communications counsel, client programs, media coaching, crisis management and more for everyone from non-profits to small organiza ..read more
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NAA Insights: What’s in Store for Multifamily After 2023’s Ups and Downs?
The Lease-Up
by Multi-Housing News
2M ago
"Survive 'till '25" seems to be this year’s mantra for the commercial real estate industry. And this also applies to multifamily. "Operational efficiencies will be the spotlight this year,” Paula Munger told Multi-Housing News Senior Editor Laura Calugar in this episode of the NAA Insights podcast series. The National Apartment Association’s vice president of research revealed details about other issues affecting the multifamily industry, but toward the end of the conversation, Munger touched on the positive signs she sees in the economy ..read more
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Top Marketers: Aligning Marketing as a Strategic Partnership
The Lease-Up
by Multi-Housing News
2M ago
The distinct landscapes of multifamily and commercial real estate marketing require different and nuanced approaches. Further, marketing techniques within a smaller boutique firm and a larger national company also vary significantly. Andrew Fredricks, central region director of marketing at Avison Young, knows how to navigate each circumstance with ease. Fredricks has been with Avison Young since 2015. He has more than 15 years of experience in the marketing and journalism world and has overseen campaigns for hundreds of assets across different sectors and property types.   Throughout his ..read more
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Quarterly with NMHC: The Year Ahead
The Lease-Up
by Multi-Housing News
3M ago
For first episode of the Multi-Housing News’ quarterly podcast featuring guests from the National Multifamily Housing Council, President Sharon Wilson Géno discusses her thoughts on what 2024 holds for multifamily. Wilson Géno holds more than 30 years of experience in the housing industry under her belt. Having served counsel both in-house and outside for various organizations, she is well versed in housing law and policy, government and non-government contracts, nonprofit organizations, legislation and policy around affordable housing and more.  In this episode, Wilson Géno and Multi-Hou ..read more
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Student Housing Unlocked: Trends and Shifts Driving Demand in 2024
The Lease-Up
by Multi-Housing News
3M ago
The student housing market has been keeping strong fundamentals, despite the uncertainty around capital markets. Although the transaction volume is down, some experts argue that student housing is recession-proof and remains resilient amidst current challenges, anticipating an uptick in 2024. Newmark’s Vice Chairman and Head of Student Housing Ryan Lang believes that this year might even be the best one on record for the sector. In our second episode of Student Housing Unlocked with Multi-Housing News’ Associate Editor Olivia Bunescu, Lang delves into the current trends and challenges in the s ..read more
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Mission Success: Adapting to Residents’ Changing Lifestyle Preferences
The Lease-Up
by Multi-Housing News
3M ago
In the first episode of Mission Success: Women in Multifamily in 2024, Village Green CEO Diane Batayeh and MHN Senior Editor Laura Calugar dive deep into how lifestyle preferences and demographics have evolved, touching on how apartment operators have adapted throughout the years to meet the needs of diverse populations.   ..read more
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