Episode 92: Building Up: Walton Global's Strategic Land Insights
New Home Insights Podcast
by John Burns Research and Consulting
4d ago
This episode of the New Home Insights Podcast delves into the intricacies of land banking, a crucial component of the real estate industry, with insights from Kate Kaminski, the COO of Walton Global. Kate shares her journey from the home building industry to her pivotal role at Walton, a company that has significantly influenced land banking in North America since its shift from Canada to the US in 2006. Walton Global, a family-owned enterprise for over 45 years, specializes in land asset and investment management, focusing on raising capital globally to invest in various land assets, primaril ..read more
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Episode 91: It’s the Spring Selling Season, So Why Are You Reading this Instead of Selling a Home?
New Home Insights Podcast
by John Burns Research and Consulting
4d ago
Every year, the housing sector eagerly awaits the spring selling season. With the holidays in the rearview and the weather warming, it’s time to buy. If you are a purist about seasonal starting dates, it is not technically spring yet, but don’t be that way. Jody Kahn and Dillan Krieg are surveying homebuilders monthly for John Burns Research and Consulting. They keep tabs on the housing market nationwide and at a granular level. We chatted with both of them on the latest episode of the New Home Insights podcast, so tune in for some spring selling season insights ..read more
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Episode 90: Empire Communities' Marketing Insights: The Art of Selling Lifestyle
New Home Insights Podcast
by John Burns Research and Consulting
1M ago
Dive into the heart of a private home builder's innovative approach to sales and marketing with Caroline Simmel, SVP of Sales and Marketing at Empire Communities. Learn about the unique synergy between sales and marketing at the company, and how they're tackling market volatility with data-driven insights. We discuss "Homebase," Empire Communities' unique model for enhancing the home buying journey, and the role of technology in shaping the future of real estate. Lastly, Caroline offers some insights into creating communities that resonate with diverse buyer segments, all driven by lifestyle p ..read more
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Episode 89: Harnessing Brand Power: Taylor Morrison's Marketing Dexterity
New Home Insights Podcast
by John Burns Research and Consulting
2M ago
Dean Wehrli interviews Stephanie McCarty, CMO of Taylor Morrison, exploring their innovative approach to sales and marketing in home building. Learn about their journey through mergers, the fusion of traditional and modern marketing, and the importance of understanding evolving consumer preferences. Gain insights into how Taylor Morrison is reshaping the industry by prioritizing brand identity, customer engagement, and digital transformation ..read more
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Episode 87: What's Next for Building Products and Home Remodeling?
New Home Insights Podcast
by John Burns Research and Consulting
4M ago
The pandemic taught many lessons. In housing, one was that disruptions in the things we build homes with can, unsurprisingly, bring the industry to its knees. As 2023 draws to a close, we ask: Are we finally past all of that—the rising prices, broken supply chains, and interminable waits for everything from a garage door to window latches that forced builders to wait weeks to sell a home that was otherwise ready to go? Can we finally stop using the phrase “post-pandemic” and just move on? Matt Saunders, JBREC’s Senior Vice President of Building Products, lives, eats, and breathes this world. O ..read more
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Episode 86: Value Adding—How Resale Will Survive a Changing Market
New Home Insights Podcast
by John Burns Research and Consulting
5M ago
The real estate broker is the conduit between most people and the biggest purchase of their life—a home. Mark McLaughlin led Pacific Union International, one of the best upmarket brokerages in California, and now is the Chief Real Estate Strategist for Compass, one of the best and biggest brokerages in the nation. He is not just a broker. As the title implies, he is a strategic and visionary thinker who views the brokerage world from far above. On the latest episode of the New Home Insights podcast, Mark takes us through some key questions facing the brokerage community now and in the future ..read more
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Episode 85: The Economy Deconstructed, One TikTok Video at a Time
New Home Insights Podcast
by John Burns Research and Consulting
6M ago
Do not call Kyla Scanlon a social media influencer. She is a social media educator. Through a swelling number of followers on YouTube, Instagram, and TikTok, Kyla has built a reputation as someone who can accessibly explain complex economic and financial concepts to a primarily Gen Z audience hungry to better understand the complex world around them. That sounds like the kind of person we want on the New Home Insights podcast. Kyla thought so too, so tune into this episode ..read more
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Episode 84: Evolving Age-Qualified Spaces: A Glimpse into Modern 55+ Communities
New Home Insights Podcast
by John Burns Research and Consulting
7M ago
Call us obsessed with the 55+ housing space, but we do follow the demographics. The 55+ space enjoys a population bulge that has at least another decade run to it. This has enticed many folks to dip a toe in the water, but fewer have taken the full-body plunge. Though it is fueled by the demographics, the 55+ space is filled with savvy buyers and ever-changing wants and needs. This is definitely one of those “you need to do it right or don’t do it at all” things. It's the definition of high risk but high reward. Deborah Blake, Founder and Principal of The Ipsum Group, has been doing it right f ..read more
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Episode 83: How Meritage Homes Drew Up a New Blueprint for Success
New Home Insights Podcast
by John Burns Research and Consulting
7M ago
When Meritage Homes CEO Phillippe Lord took over the helm of one of the biggest home builders in America, he was almost immediately faced with an existential crisis. The COVID-19 pandemic was unlike anything in living memory. After ensuring everyone in the Meritage family was safe and stayed that way, Phillippe realized they would have to change to navigate this new world. Not only would they need to change due to the current crisis, but they would need to embrace permanent change and ingrained flexibility as the surest way to manage long-term success. Phillippe joins New Home Insights podcast ..read more
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Episode 82: How Long Will Home Builder Euphoria Last?
New Home Insights Podcast
by John Burns Research and Consulting
8M ago
With those low mortgage rate golden handcuffs keeping a huge chunk of the existing home market in cryogenic stasis, the new home sector has thrived. There is even a case to be made for continued good times even if resale listings begin to rise and mortgage rates remain elevated. There are certainly hurdles ahead, but our Director of Research and Managing Principal, Rick Palacios Jr., makes the case for continued new home resilience on the latest episode of the New Home Insights podcast ..read more
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