In today’s episode, Ashley Mason, founder of Dash of Social, shares her journey of starting a content marketing agency and specializing in social media and influencer marketing. She discusses the power of partnerships and how they can benefit both parties involved. Ashley also talks about the importance of finding the right partners and offers tips on how to choose them. She shares examples of successful partnerships, such as co-authored blog posts and joint events, and emphasizes the impact they can have on businesses. Ashley also discusses the Massachusetts Business Network, a community she ..read more

In today’s episode, I delve into the critical role of boundaries in business and their direct influence on profitability. I highlight five key areas where boundaries tend to be underestimated: time management, delineation of work roles, maintaining business focus, managing client interactions, and personal consumption habits. Throughout our discussion, I stress the significance of clarity, deliberate planning, and shifts in mindset to effectively establish and uphold boundaries, noticing their impact and influence on your cash flow and profitability.    Through the practice of settin ..read more

In today’s episode, I had the pleasure of diving into a meaningful conversation with Angela Jia Kim, the brilliant mind behind Savor Beauty, and an inspiration to me on my entrepreneurial journey. Angela shared invaluable insights on the vital role of self-care and authenticity in the world of entrepreneurship. She stressed the importance of prioritizing our own well-being to effectively serve others and crafting offers that truly resonate with our genuine desires and passions.   Throughout our discussion, Angela and I delved into the transformative power of reflection and self-awareness ..read more

The purpose of your lead magnet is not to generate leads and collect random people for your email list. The purpose of your lead magnet is to attract people who would also be interested in your paid offer by providing value related to something you are selling. If your lead magnet is misaligned and not directly tied to the problem you are solving in your offer, you are likely bringing in the wrong people who aren’t interested in your offer or worse, you are losing them altogether. In today’s episode we discuss the reasons why your lead magnet isn’t working and how you can fix it so that it’s p ..read more

The entrepreneurial journey is both an internal and external game. As individuals, what we experience and the support and tools we seek is often the same things our customers seek and can often be the key to the work with do in the world.   In today’s episode, I sit down with Calvin Correli, the founder of Simplero, as he shares his journey of integrating spirituality and entrepreneurship. He discusses the challenges he faced in managing multiple software tools and how that led him to create Simplero, a platform that combines all the necessary features for entrepreneurs. Calvin emphasizes ..read more

Are you ready to skyrocket your business growth? In today’s episode I am going to share with you the ultimate secret to unlocking your sales potential: simplifying the buying process for your customers!   In this power-packed episode, we focus on one of the keys to maximizing profits in your business: making it effortless for clients to pay. Say goodbye to complicated sales funnels and hello to streamlined transactions that keep your customers coming back for more. Ready to transform your sales process and watch your profits skyrocket? Tune into this week’s episode now and start simplifyi ..read more

Mastering the art of networking to grow your business or career and create a strategic advantage is something every professional should learn. Today’s episode is Part 3 of our 3-part Networking Mastery Series where we delve into strategies for maximizing the impact of networking events through intentional post-event actions. Drawing from my own experience of building a successful business primarily through networking, I outline a comprehensive approach involving gratitude, personal connections, strategic touchpoint plans, and value offerings, all aimed at fostering meaningful and mutually bene ..read more

Mastering the art of networking to grow your business or career and create a strategic advantage is something every professional should learn. Today’s episode is Part 2 of our 3-part Networking Mastery Series where we delve into strategies for making the most out of your time “in the room” at networking events. Building upon the pre-networking phase that we discussed in last week’s episode; we walk through best practices to make your time a powerful and efficient experience for both you and others.   Whether you're an ambitious entrepreneur seeking collaborations or a corporate profession ..read more

Mastering the art of networking to grow your business or career and create a strategic advantage is something every professional should learn. In today’s episode, we delve into the importance of networking, effective strategies for building meaningful connections, and how to leverage your network to propel your career or business forward. Whether you're an ambitious entrepreneur seeking collaborations or a corporate professional aiming for career advancement, this podcast is your guide to unlocking the power of networking and achieving success in today's competitive landscape.   Mentioned ..read more

As our businesses grow, we can accumulate a lot of physical and digital clutter in our businesses. Decluttering not only improves efficiency and saves time, but it increases our ability to become more profitable. After working with hundreds of clients around growth, and growing my own business, I’ve identified that there are a handful of areas in your business where we create clutter that significantly slows down our growth and adds “bloat” to our business. By streamlining these areas, businesses can optimize their operations, enhance customer experiences, and ultimately achieve faster and mor ..read more