Advertising for a brand is as vital as the brand itself. Promotion through digital media is one of the best ways to increase the number of customers and make your online presence stronger over time. But one fallacy that lives deep down in the hearts of many is that the size of an advertising agency affects their services, which is completely invalid and unreasonable. The benefits of a small ad agency may at times be more substantial than the benefits of a big ad agency with more global expertise. For example, a small advertising agency in Royal Oak, Michigan, may have as much potential a ..read more

Downtown Detroit’s Favorite Irish Pub PGN Agency has a rich history with local restaurants in Metro Detroit. From Green Lantern’s Pizza to Savvy Slider’s, Crispelli’s, and Jim Brady’s. PGN nods to the industry for much of our marketing and branding experience. Over the last year, we’ve had the extreme pleasure of working with Downtown Detroit’s favorite Irish pub, The Old Shillelagh. Since 1975, The Old Shillelagh has had its doors open to Michiganders, Detroiters, and travelers alike, offering live music, Irish fare, and boisterous celebrations.  Their largest celebration of them all ..read more

In a modern digital world where landing pages, profiles, and websites can be made in just a few clicks, it has become increasingly harder to come by good web design. We’re talking about parallax scrolling, professional imagery, and SEO that actually makes your site visible, just to name a few important elements of a good website.  In this blog, we’re eager to talk about great website design, bad website design, and the cost (financially and metaphorically) of both. If you’re wondering what our credentials are on such a topic, we get it. Everyone has an opinion these days. PGN Agency, Metr ..read more

Influencers mean business. And it’s about time we start taking them seriously.  What was once a slightly laughable label, is now the job title of millions of paid civilians around the world. As their influence has grown over the years, so has the importance of understanding and utilizing their presence. The fact is, 61% of customers trust an influencer’s content over a brand’s, specifically the younger target markets. So, what is influencer marketing, what is UGC marketing, and how can your business benefit from the two? What is Influencer Marketing? Influencer marketing is the collabora ..read more

Giving is the reason for the season Happy holidays! As we all know, giving is the reason for the season. In the spirit of the holidays, PGN Agency of Royal Oak is giving away 12 of our team’s most swear-by marketing rules. We hope that you can take some knowledge into the New Year with these 12 digital marketing and branding tips. Like Santa and his cookies – take these while they’re hot!  Tip #1: Build Your Brand Strategy  Branding. It’s the buzzword of the decade! Your brand strategy is the work that it takes to make your brand seen, and in the long game, successful. Note that we ..read more

Whether you are a photographer, videographer, or a marketing and branding agency in Michigan, you can understand what a big project that a photoshoot and video shoot can be. If you are wondering, What is the importance of video for my brand? then you have come to the right place. At PGN Agency, a marketing agency in Royal Oak, our employees are often found working behind the camera. Whether we are creating video for social media or planning a months-long video shoot for a high-quality commercial, our team believes in the value of video for your marketing efforts and we are eager to share it ..read more

While Instagram has been around for a very long time, Instagram Reels were only introduced in 2020. Advertising services in Detroit, MI have been using Instagram Reels as a social media marketing tool to help with outreach and refinement of brand image for clients. Instagram influencers wasted no time getting in implementing the feature as a part of their social media marketing strategy, as did advertising companies in Detroit, MI. Below is a quick look at all you need to know about Instagram Reels. Pay keen attention if you want to know how a marketing agency can help your brand develop innov ..read more

A modern media agency could be the missing puzzle piece that helps to add value to your business through the use of a virtual tour. This is one of many innovative media solutions powered by technology that can improve business-to-customer, as well as business-to-business marketing efforts. The information below is dedicated to helping you understand the importance of two things. First, there’s the concept of a Matterport tour as a virtual tour platform, considering it’s the gold standard for this kind of digital marketing. Next, you get to learn how exactly virtual tours contribute to growing ..read more

It takes a lot of hard work to build a winning brand – a smart strategy, continuing refinement of a company’s messaging, attention to a uniform and high-quality brand experience, and an unswerving focus on customers and customer service. It doesn’t take hard work at all, though, to thoroughly destroy a brand. Far from it. In fact, it’s just about the easiest thing in the world. There’s a time-tested formula for reducing an outstanding brand to rubble in record time – and it’s so easy that any idiot can do it. So what do you do when you want to torpedo your brand and decimate your business? Sim ..read more

How Conversion Rate Optimization Can Increase Your Sales Picture this: you have an amazing website. Clean layout. Beautiful pictures. The design is straightforward. Beautiful photographs. It describes what you do and for whom you do it. However, just because a website exists does not guarantee that visitors will become clients. Conversion Rate Optimization (CRO) comes into play in this scenario. No matter how many visitors your web page receives, converting those people into loyal, paying clients will be challenging if you don’t have a conversion strategy in place. Starting with your web desig ..read more