In today’s digital age, social media is a powerful tool for any business. It’s a way to build relationships, cultivate communities, and ultimately, drive conversions. But with so much content vying for attention, you’re likely wondering if your content is making any impact. Not all businesses use sales to measure their marketing success. Words like insights, reach, and traffic might sound foreign to you now, but not for long!  Here at PGN Agency, a leading branding and marketing agency in Metro Detroit, we understand the importance of measurable success. Through our social media services ..read more

In the bustling world of retail, particularly in a metropolis like Detroit, Michigan, with its diverse selection of stores, grabbing a customer’s attention with your packaging design is a constant battle. While prime shelf placement can give you a leg up, the real silent salesperson on your side is your product’s packaging. Packaging goes beyond just containing your product; it’s a powerful marketing tool that leverages the science of consumer psychology to influence buying decisions. At PGN, a Royal Oak-based branding and marketing agency, we understand the power of a well-designed package. I ..read more

In today’s digital age, local businesses can no longer afford to neglect their online presence. With over 46% of all Google searches having local intent, a well-optimized Google Business Profile (GBP) is crucial for attracting customers searching for the products and services you offer. PGN Agency, your trusted marketing and branding agency here in Royal Oak, Michigan, understands the power of local SEO. This comprehensive guide will equip you with the knowledge and strategies to optimize your Google Business Profile, propelling your local business to the top of local search results and attrac ..read more

The Problem with Stock Photography Stock photos are unoriginal and overused. In today’s digital age, attention spans are shorter than ever, and competition is fierce. For small businesses, standing out from the crowd requires a strategic approach to marketing. One of the most impactful ways to achieve this is by investing in high-quality photography and videography so your potential customers can get to know your brand authentically. High-quality photos and videos can be the difference between a customer scrolling past your ad and stopping to learn more about your brand. Stock photos don’t cap ..read more

In today’s hyper-connected world, consumers have information and purchasing power at their fingertips. This mobile-first reality presents a golden opportunity for businesses to connect with their target audience anytime, anywhere. But if your website isn’t optimized for mobile devices, you’re missing out on a massive chunk of potential customers and jeopardizing your brand’s online reputation. At PGN Agency, a leading marketing and branding agency in Royal Oak, Michigan, we understand the critical role a mobile-friendly website plays in achieving SEO success, appealing to your target market, a ..read more

If you’re a small business, odds are, you have close ties to the community you reside in. Odds are, you depend on your community to keep your doors open! Here at PGN Agency, a full-service branding and marketing agency in Royal Oak, we believe in the power of tapping into the energy and excitement surrounding local events to boost your brand awareness, customer engagement, and ultimately, sales! Not just because it’s a great way to create content but it is a great way to connect with your local community. In fact, PGN Agency has been working with Metro Detroit businesses for four decades! If y ..read more

In the competitive digital landscape, the role of full-service advertising agencies remains crucial for the success of businesses worldwide. These agencies can serve as ideal partners for businesses of all sizes, offering comprehensive advertising and marketing solutions. They bring expertise in various ad formats, copywriting skills, design prowess, and much more to the table. If you wish to find an advertising agency in Metro Detroit, it’s important to first understand the services and value they contribute. In this blog post, we will explore the key considerations and tips before finding th ..read more

Building trust and credibility with your target audience is essential for long-term business success. It’s the cornerstone upon which your brand’s reputation is built. Content marketing plays a pivotal role in achieving and enhancing brand authority. If your business is located in Metro Detroit, look for a top Detroit marketing agency that not only understands the local market but also has a proven track record of implementing effective content marketing strategies.   This comprehensive blog dives deeper into effective content marketing strategies to help you establish and elevate yo ..read more

As a small business owner, managing all aspects of your business can be challenging. If your business is just starting out, you may be required to wear many hats in order to keep your door open. The marketing aspect of a business, especially, can be overwhelming. One area of marketing that often stresses out small business owners is brand and social media management. Social media is often thrown to the wayside when there is not enough bandwidth to manage it but forgoing the opportunity to market your business on social media is a huge mistake!  This blog post aims to alleviate that stress ..read more

In a world where DIY tools for digital marketing are readily available, you might wonder if full-service advertising agencies still have a place in the modern advertising landscape. The answer is a resounding yes! Advertising agencies are crucial in partnering with brands and companies of all sizes. They offer various services, including social media ad creation, web development, packaging, and more. When it comes to your marketing and advertising, it’s wise to leave the task up to those with experience. In this blog, we’ll learn more about the inner workings of an ad agency and how they can h ..read more