The Peregrine Podcast: Marketing Leaders
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The asset management industry faces a period of profound change. In our podcast we talk to marketing leaders from the world's leading asset managers about how they are working to position their brands for a very different future.
The Peregrine Podcast: Marketing Leaders
6M ago
In our ninth episode, Peregrine's Bill McIntosh and Robin Wigglesworth, the Editor of FT Alphaville and author of Trillions, discuss the story behind the innovators who drove the index fund revolution and debate the case for active investment management ..read more
The Peregrine Podcast: Marketing Leaders
10M ago
In our eighth episode, Peregrine Co-CEO Josh Cole and Sarah Baier, Head of Global Digital Marketing, Asset Management at UBS, unpack what it means to generate impact by focusing on fewer things but doing them better. Discover how UBS uses its in-house tools to analyse key campaigns and understand user journeys, ultimately creating a significant impact on the underlying business. Sarah also shares insights on their Digital Rockstar program and how it helps senior leaders communicate in an effective and relevant way.  ..read more
The Peregrine Podcast: Marketing Leaders
10M ago
In our seventh episode, our Co-CEO Josh Cole and Hilda Tingle, Global Head of Digital Marketing at BNP Paribas Asset Management, discuss upcoming industry trends like TikTok and how asset managers can use them to leverage their channel strategy. They explore how firms can authentically communicate culture and conclude with critical insights on building and protecting profiles of senior leadership ..read more
The Peregrine Podcast: Marketing Leaders
1y ago
The latest episode of the Peregrine Podcast is here, featuring Ed Moisson, Associate Editor at Financial Times and Bill McIntosh, our Managing Director and Head of Content.
The two start by discussing Ed’s latest book, “The Economics of Fund Management”, before exploring ways in which asset managers can spotlight their brand and messaging amidst a sea of competitors. They also detail how the investment industry is grounded by two futures which reflect conflicting views of fund management ..read more
The Peregrine Podcast: Marketing Leaders
1y ago
In our fifth episode, Peregrine’s Josh Cole sits down with Alessandra Canavesi, Head of Marketing at AXA Investment Managers in the Alts division, to discuss high-impact campaigns, how to market your propositions in both a compelling and authentic way and how you can stand out in the new hybrid environment ..read more
The Peregrine Podcast: Marketing Leaders
2y ago
In our fourth episode, Peregrine’s Josh Cole sits down with James Sansevero, Partner & Chief Marketing Officer at Lord Abbett & Co., and Ross Duncton, Managing Director and Head of Marketing & Direct at BMO Global Asset Management (EMEA), to discuss outperformance and how to punch above your weight ..read more
The Peregrine Podcast: Marketing Leaders
2y ago
In our third episode, Peregrine’s Josh Cole sits down with Charles W. Donovan, Professor of Practice & Executive Director of the Centre for Climate Finance and Investment at Imperial College Business School, to discuss some of the most important issues in sustainable investment ..read more
The Peregrine Podcast: Marketing Leaders
2y ago
In our second episode, Peregrine’s Max Hilton and Josh Cole sit down with Bethany Morris, Co-Head of Global Content, ETF, Indexing & Smart Beta at Amundi, and Johan Hillebrand, Executive Director and Global Head of Content & Digital Solutions at Robeco, to discuss the most pressing challenges, trends and opportunities of marketing communications in asset management, as a continuation of Peregrine's goal to present to you the leading voices within the space ..read more
The Peregrine Podcast: Marketing Leaders
2y ago
In our first episode, Peregrine’s Max Hilton and Josh Cole sit down with Kelly Vives, Head of Marketing at Wells Fargo Asset Management, and Jennifer Manser, Head of Marketing and Communications, Americas at Schroders, to reflect on what firms did to stand out amidst the disruption of 2020.
Considering everything from activating your firm’s culture to responding to social injustice from a corporate level, this engaging conversation centers around industry-leading insights – all backed up with data from our G100 report.  ..read more