MarTech » Marketing Analytics
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Find the latest news, tactic-rich tutorials, and the latest data related to Marketing Analytics in this category. MarTech is the leading source for marketing analytics content that educates, engages and supports you in your daily mission as a professional working at the intersection of marketing and technology.
MarTech » Marketing Analytics
1w ago
Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.
The post 4 reporting essentials to streamline business intelligence appeared first on MarTech ..read more
MarTech » Marketing Analytics
1w ago
Learn how to build three reports in GA4 that will bring your customers' frustrations to light.
The post 3 reports in GA4 that use analytics to eliminate customer friction appeared first on MarTech ..read more
MarTech » Marketing Analytics
2w ago
New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.
The post Google Ads rolls out Brand Report for enhanced advertiser insights appeared first on MarTech ..read more
MarTech » Marketing Analytics
1M ago
Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities.
The post The AI-powered path to smarter marketing appeared first on MarTech ..read more
MarTech » Marketing Analytics
1M ago
Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement.
The post Understanding customer entry and exit in event-based journeys appeared first on MarTech ..read more
MarTech » Marketing Analytics
1M ago
Marketers are stuck using slow and imprecise tools to assess what's working with their creatives.
The post How AI can revolutionize creative impact measurement appeared first on MarTech ..read more
MarTech » Marketing Analytics
1M ago
$13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts.
The post 2024 holiday sales live up to the record-breaking projections appeared first on MarTech ..read more
MarTech » Marketing Analytics
1M ago
In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.
The post Why causal AI is the answer for smarter marketing appeared first on MarTech ..read more
MarTech » Marketing Analytics
1M ago
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
The post Holiday ecommerce start surpasses record-breaking forecast appeared first on MarTech ..read more
MarTech » Marketing Analytics
1M ago
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.
The post Improving customer experience with zero-party data: Best of the MarTechBot appeared first on MarTech ..read more