Sharing important information with lots of people is not easy. In a company, with departments and titles and stakeholders and real consequences on the line, it’s very, very not easy. That’s why internal communications strategies take careful planning and thoughtful execution, every time. Internal comms pros love to use the idea of a communication cascade, or waterfall approach, to visualize and plan out how information will flow through the organization. The waterfall idea helps, but it’s never – ever – quite as simple as “straight from top to bottom.” You need to think it through with a commu ..read more

Internal communication is truly an essential part of any organization. Authentic and engaging communications are just as important whether you have ten employees, or 1,000, or 5,000, or even 10,000! But as your team grows, how do you keep departments (and the company as a whole) connected? How do you make sure everyone is aligned with the same objectives and goals?  We sat down with Lydia Peddicord, Senior Manager of Corporate Internal Communications at GoDaddy, and Michelle Johnson, Director of Corporate Communications at Oriental Trading Co., to learn about their communication strategie ..read more

Managers have it hard in an organization. They’re tasked with communicating ideas from leadership to the wider team, getting results, AND sending important information back from the front lines. “Middle management” has become a somewhat cringy term… but it doesn’t have to be! Internal communications can activate and enable managers to create healthy, helpful, active communications to ALL levels of the company. We’re here to help!  The communications gaps happen here: What happens when company communication gaps aren’t fixed? Leaving communications gaps can cause great strategies, brillia ..read more

Monday, 9 a.m.  This is a story about how Workshop helped Hudl create happy Mondays at the speed of scale. To tell it, we’ll spend some time with our friend Haleigh Brouillette, Senior Communications Manager.      The companyIf you’ve been anywhere near a sports team in the last 5 years, you probably know Hudl. Hudl is a fast-growing sports technology company with an innovative video analysis tool that helps teams use data to level up their game.  Hudl was one of the first companies to use Workshop. Both businesses are located on the Silicon Prairie in Omaha and Linco ..read more

Internal comms pros, your job is big. The organization is counting on you to keep a wide range of employees informed, empowered, engaged, energized, equipped… well, you know. To stay on top of the wave and keep the team moving forward, we love getting scrappy and incorporating strategies and tactics from other departments. Today we’re looking toward marketing; specifically the way they use campaigns.  Just like your friends in that department, you’re responsible for reaching specific audiences, communicating the right message, convincing people to take action, and reporting on your result ..read more

February may be the shortest month of the year, but it’s packed with important holidays, observances, and events that can spruce up any February employee newsletter! But don’t worry, you won’t have to spend hours searching through calendars and websites to find them. Scroll through our list to find celebrations that are relevant to your work or fun content to engage your team. Note: Some of these days hold special cultural and/or religious significance or are observances of sensitive topics, so if you choose to refer to them in your employee newsletters, remember to be thoughtful, intentional ..read more

As a communications professional, you’re probably used to the idea of “making it work” with the tools and budget you have at your disposal. Many times, that’s whatever email tool the marketing team is already using for external communications: Hubspot, Salesforce, Marketo, Campaign Monitor, Emma, etc. But when it comes down to it: can you use Hubspot for internal communications? Or, perhaps more importantly: should you use Hubspot for internal communications? Why use Hubspot for internal communications? There are some pros: we consider it a “step up” from not using any email solution at a ..read more

It’s January (Happy New Year!), and a lot of folks are working through their holiday hangover! You may be wondering how to get your employees to bounce back from the holidays and re-engage with your content and goals. Never fear; we have compiled 45+ fun and creative employee newsletter ideas for January to ease your employees back into the rhythm of things and set them (and you) up for success! January 2024 holidays and observances A popular form of content in a company newsletter is celebrating important awareness holidays and observances — and January is stacked with them. Scroll through to ..read more

Reaching a global team can be both a thrilling opportunity and a daunting challenge. With diverse cultures, languages, and time zones in play, the key to success lies in crafting emails that transcend boundaries and resonate with every single member of your international workforce. Let’s dive into the art of global communication, with a focus on translation and practical tips to ensure your messages land! Say hello! Start by acknowledging the diversity within your team. A warm greeting in different languages at the beginning of your emails shows that you value and respect the various cultures ..read more

We surveyed 100s of communicators from across the globe to get the scoop on what channels they are prioritizing in 2024, what channels they find most effective, their goals, hopes, & dreams, what challenges they are facing in their role today, and emerging trends in internal communications! So if you’re curious about exploring employee influencers or digging into manager comms, you’ve come to the right place. Here are the top trends that internal communicators are interested in exploring next year (and some tips and tricks for each trend)! Employee engagement  Increasing engagement ac ..read more