Gone are the days when brands dismissed influencers as insignificant or “just a phase.” Now, one of the first marketing tactics early-stage founders pursue is finding an influencer partner that can elevate their brand. That’s actually why I started my agency, Hey Influencers, to help founders like you pair up with the right influencer for their brand because while There are certainly plenty of influencers to choose from, but finding the right one(s) is tricky. In this article, I will take you through the six ways that I have used to help find influencers for my four multi-million dollar ecomme ..read more

Customer engagement is the foundation of any brand because it helps grow a loyal following and develop a long-term business model. But getting customers to engage with your content is not always as easy as you might think. In this article, I’ll teach you the foundations of building and growing an engaged following on any platform and why that engagement is so important for your brand in the long term. These are the exact steps I have used to grow several multi-million dollar businesses, and now you can use these frameworks to do the same. Short on Time? Here Are the Key Customer Engagement Tak ..read more

Social listening is the first step to creating content that goes viral on social media. Cue the “What did you say?” dad jokes! But in all seriousness, social listening can be the difference between an underwhelming social media strategy and one that draws thousands of new eyes to your content and, subsequently, your brand. In this article, I will show you exactly why social listening is critical and how it has helped many of the clients I have coached at The Social Cliq. What Is Social Listening? Before we discuss why social listening is so important, let’s define it. In simple terms, social ..read more

It’s time for me to give away some free advice. Giveaways are essential for brand growth and increasing sales! But without the proper planning and preparation, giveaways can easily fail, leaving you with minimal social impact and an expensive product heading out the door! Don’t worry. I’ve used giveaways to launch multiple multimillion-dollar ecommerce brands, so I’ve got you covered. In this article, I will discuss five tried-and-tested giveaway ideas that will ensure your giveaways gain the traction you need to take your brand to the next level. Short On Time? Here’s What You Need to Know A ..read more

You’ve identified your niche. You’ve created the perfect brand. You’ve got all your ducks in a row. Now it’s time to get those ducks and start selling them on Amazon! In this article, I will explain everything you need to know to list products on Amazon effectively and professionally. These are the exact steps and strategies I used to create two multi-million dollar businesses on Amazon. If you follow them, you could also capitalize on the platform’s selling potential. Short on Time? Here’s the Step-by-Step Click on ‘Inventory’ and then ‘Manage FBA Inventory’ or ‘Add a Product’ Select ‘I’m ad ..read more

Is your social content reporting up to scratch? It’s a question that must be answered, yet many marketers and entrepreneurs are much more focused on producing content rather than reflecting on how well it performed. Sure, your content needs to be engaging, but that shouldn’t come at the cost of time spent analyzing its performance and learning why it’s engaging. It’s a common mistake I see when coaching my clients at The Social Cliq. Too much time is spent on content creation, and not enough time is spent tracking performance. Regardless of the industry, I push all my clients to dive deep into ..read more

When it comes to creating content for social media platforms such as TikTok, many of us spend hours, if not days, planning every aspect of the content. Is the lighting right? How is the sound? Is my voice really that irritating in real life? These are all questions we ask ourselves throughout the creation process before finally tapping send and beginning the process all over again. But the process shouldn’t stop there. One of the common mistakes I see when I coach my clients for The Social Cliq is getting caught up in content creation and forgetting to track performance. Whether they’re makeup ..read more

Interested in gaining traction on TikTok? With a billion users on the platform, it’s no surprise you’re trying to find potential customers there. However, I’ve worked with many founders who don’t know how to make a TikTok video for their brand. They assume that only dance videos or weird challenges get viewed on the platform. While that might sound fun, it doesn’t have much to do with awareness of a product. I also see founders start posting about their products on TikTok and give up quickly, citing the fact that their content didn’t gain enough traction and that it was impossible to make cont ..read more

Launching a product can feel incredibly daunting. There are so many different factors to consider, and trying to get everything in order and your timing on point can feel difficult at the best of times and downright impossible at the worst. Don’t get me wrong, I’ve made a few product launch mistakes along the way, too! But instead of keeping those hard-learned lessons to myself, I’ve taken my experiences and turned them into a checklist that you can use to ensure your next launch is as successful as possible. No launch is perfect. The main goal is to actually launch, and this article will show ..read more

This interview has been edited for length and clarity. Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, author, and mother of two. She’s best known for her work on the hit show Pretty Little Liars but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, B ..read more