How Shay Mitchell Is Disrupting a $17B Industry
Foundr Blog
by Luke Ferris
2d ago
This interview has been edited for length and clarity. Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, author, and mother of two. She’s best known for her work on the hit show Pretty Little Liars but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, B ..read more
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What Is UGC and Why It’s a Must-Have for Your Brand
Foundr Blog
by Talia Datt
2d ago
Trying to create brand awareness and authenticity in an ever-crowded digital marketplace is certainly not easy. But by leveraging user-generated content (UGC), you can achieve all of this and more while spending a fraction of the cost of a paid marketing strategy. My agencies, The Social CliQ and The Content CliQ, help founders find, plan, and execute UGC to grow their brands. I’ve seen it time and time again: When utilized correctly, UGC can be a massive driver for a business. However, working alongside these founders has taught me that adapting UGC as a marketing tool is not always easy, esp ..read more
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His Ecommerce Funnel Generated $70M Last Year
Foundr Blog
by Nathan Chan
1w ago
I recently had the pleasure of sitting down with Ezra Firestone, a man who is certainly no stranger to the world of successful ecommerce start-ups. Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” I’ve pulled out some of my absolute favorite gems from our conversation and lessons you can take to create a revenue-generating ecommerce funnel. Who Is Ezra Firestone? Ezra Firestone started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school dropout without experience or education, he was determined to make hi ..read more
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How Do You Launch a Product?
Foundr Blog
by Mary Kate Miller
1w ago
So you’ve got a brilliant product idea, maybe even a brilliant product, but how do you turn that into a real-world success? You need to create a product roadmap that strategically outlines how you’ll take your product to market… with as much fanfare as possible. While there’s not a hard and fast product launch formula, there are some pretty tried and true rules for launching your new product or new business. We believe that an informed entrepreneur is an empowered entrepreneur, so we’ve collected everything you need to launch a successful product into a single guide. Let’s get started. Table o ..read more
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How becx’s Becky Verma Gained the Confidence to Become an Entrepreneur
Foundr Blog
by Luke Ferris
2w ago
Deep down, have you always wanted to go off on your own? Do you want to test yourself? Do you want to own an idea from scratch? Becky Verma felt the same. Her corporate career as a software development manager for a Fortune 500 company was secure but unfulfilling, and she wanted to give entrepreneurship a chance. Last year, she finally did it. In 2023, becx was born. Last fall, Verma’s new business launched its premiere product, the SpinnStir. It’s a handheld mixer that seamlessly mixes powders into water without the frothing side effects of traditional mixers. The SpinnStir allows health enth ..read more
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How to Implement AI in Your Business from Consultant Nat Choprasert
Foundr Blog
by Luke Ferris
3w ago
In the glow of a purplish-pink background, Nat Choprasert stares at her ring light. She holds a desk microphone in her right hand and uses her left to tap the record button on her phone. Then, in 35 seconds, she explains how to trick AI detectors with an essay or blog post written by ChatGPT. Choprasert uploaded this video to TikTok on Dec. 19, 2022, and the response altered her career. “Everyone knows about ChatGPT now, but at the time when it first launched, I did one video about it, and it got a million views,” Choprasert says. “And that’s when I was like, ‘Well, I should probably create mo ..read more
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Reels vs TikTok: Which Is the Best Platform for Your Business?
Foundr Blog
by Grant Olsen
3w ago
It’s a social media battle we’ve seen played out again and again. A plucky upstart, in this case, TikTok, introduces a new service to the world. In response, juggernauts like Facebook scramble to either buy the new technology or bury it by rolling out similar capabilities with their legacy products. So as TikTok became a staple for younger crowds and the entrepreneurs trying to connect with them, it was unsurprising when Instagram rolled out Reels. After all, TikTok had an exceptional engagement rate and was managing to enter the zeitgeist. But now that Reels has had an opportunity to refine i ..read more
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Self-Made Mogul Emma Grede on Building SKIMS and Good American – Exclusive
Foundr Blog
by Rebeca Seitz
1M ago
Emma Grede has been on a media blitz. Forbes, Inc., CNBC, Glamour, People, Elle—her face, global success, and business philosophy are everywhere as people rave about her companies: Good American ($155 million revenue in 2021), SKIMS ($154 million valuation), and Safely (launched March 2021). Which is a thrilling fact to report, given she’s a woman of color from the not-so-nice part of East London, raised with her three siblings by a single mom. Grede is living proof that you really can end up miles from where your life began. She’s an example for the millions out there wondering if a path to e ..read more
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The Horror Stories and Surprises from Nathan Chan’s 500 Founder Interviews
Foundr Blog
by Luke Ferris
1M ago
This interview is an expert of a special 500 podcast episode of the Foundr Magazine and was edited and condensed for clarity.  Five hundred podcast episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of the Foundr Podcast, Chan lays everything on the table for a special AMA (ask me anything) from his favorite founders–YOU! Ask Me Anything with Foundr CEO Nathan Chan Q: Vica Gafur asks, “What was the most inspiring story that made you who you are today?” Nathan Chan: I want to share a story that happened to me that made me who I am ..read more
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8 Ways to Make Money on Instagram Without a Following
Foundr Blog
by Jesse Sumrak
1M ago
TikTok and X may get all the buzz, but Instagram is still a dominant social media platform with two billion monthly active users. With engagement comes opportunity, and there’s plenty of it hidden in plain sight. It’s possible to make money on Instagram—and a lot of it. At Foundr, we’re passionate about Instagram. It’s the platform behind our humble roots. From the get-go, we went from 0 to 10,000 followers in 2 weeks—now, we have over 3.7 million followers. This growth has helped us crush sales, drive conversions, boost online exposure, expand our audience, and scale the business rapidly. And ..read more
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