Useful ChatGPT Prompts for Starting a Small Business
Steve Biz Blog
by Steven Imke
4d ago
Launching a small business today requires a dynamic, resilient business concept that meets current needs and anticipates future trends. I’m excited to share a series of practical ChatGPT prompts that will assist any new startup operation in evaluating the underlying business idea, conducting extensive market research, developing initial marketing materials, and providing all the data you will need to draft a comprehensive business plan. Recently, we covered the fundamentals of effective, prompt engineering for ChatGPT, which begins by explaining the context and providing instructions to ChatGP ..read more
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How to Optimize ChatGPT Responses With Proper Prompt Engineering
Steve Biz Blog
by Steven Imke
1w ago
In the realm of artificial intelligence, mastering the art of prompt engineering is crucial for harnessing the full potential of AI chatbots like ChatGPT. Prompt engineering involves crafting queries in a way that guides the AI to generate the most effective and precise responses. Whether creating a business logo or seeking advice on complex issues, understanding the elements of successful prompts—context, instructions, clarity, and specificity—can significantly enhance your interactions with AI. This article will delve into the strategies for optimizing your prompts to ensure that ChatGPT und ..read more
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Sales Is Not Sleazy: How to Embrace a Gift-Giving Posture
Steve Biz Blog
by Steven Imke
2w ago
Selling is often misunderstood as a tactic for manipulating people into making purchases they don’t really want. However, from the insights of renowned sales expert Jeffrey Gitomer, I’ve learned that selling is more akin to presenting a valuable gift. It’s about offering something meaningful that I’m eager to share, or at least let others know about, because I believe it can significantly enhance their lives. For me, selling is driven by the value I see in what I’m offering, not by the potential financial gain, which I view as a secondary benefit. After studying Gitomer’s works, such as “The S ..read more
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How to Overcome Client Skepticism
Steve Biz Blog
by Steven Imke
3w ago
Recently, I read the book Flip the Script: Getting People to Think Your Idea is Their Idea by Oren Klaff; there are several valuable lessons that every business owner should come to understand. I want to highlight a few of my takeaways. The Certainty Gap What prevents most sales from ever  closing is known as the “Certainty Gap.” The certainty gap represents the level of skepticism or doubt that the other party will deliver on their promises.  I recently had my roof replaced, costing just under $40,000. The process involved removing old shingles and installing new ones. The roofing c ..read more
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How to Beat the Big Guys With Qualitative Marketing
Steve Biz Blog
by Steven Imke
1M ago
The other day, a client shared that she operated, as a side hustle, a small service-based business while maintaining her corporate day job. She asked, “How do I, as a small company with a limited budget, compete with the much bigger players in my industry who have the money to run all kinds of ads?” My advice was simple, “Do not compete with them on their turf.” I then shared the parable of David and Goliath and what I call the Underdog Strategy. Related Post: You Need to Do This to Compete with Larger Competitors Small businesses are like the David in the story of David and Goliath and have a ..read more
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Your Supply Chain Assumptions Are a Ticking Time Bomb
Steve Biz Blog
by Steven Imke
1M ago
At one of my workshops, I recently spoke to a participant about a solar energy-based company he was considering starting. I shared that if he was going to move forward with his business idea, he should really consider potential supply chain issues in his planning. I suggested that many solar-related parts were manufactured in China and that China was experiencing some very serious internal and external issues that could affect his company’s supply chain in the future. The discussion got me thinking about a problem I often see when mentoring clients. As a mentor, I speak to many entrepreneurs a ..read more
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Influencer Survival Guide: How to Navigate FTC’s Endorsement Rules
Steve Biz Blog
by Steven Imke
1M ago
I recently acquired some new home gym equipment. Like most people, as part of my research, I watched a bunch of YouTube videos before I made my purchase so I could make a more informed decision. I assumed that the influencers whose endorsements I relied on were agnostic and weighed all the pros and cons. Moreover, I was recently reading several articles about the Democratic Party’s student loan forgiveness program, where one of the requirements to obtain debt forgiveness was that the student had been deceived by the educational institution’s claims about the number of job opportunities and inc ..read more
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How To Unlock Sales Success By Knowing What To Say And When
Steve Biz Blog
by Steven Imke
1M ago
Words To Inspire Prospects to Buy When making sales, there is a fine line between being too pushy and being assertive enough to convince a prospect to make a purchase. The words that you use as a salesperson can have a huge impact on how a prospect responds. The following are a few sets of powerful words that every salesperson should use during the sales process to get a prospect to consider their offer: Description Video When it comes to sales, one of the biggest fears of most small business owners and salespeople is the fear of rejection. There’s a simple way to actually create an open ..read more
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What It Takes to Franchise a Successful Business Model
Steve Biz Blog
by Steven Imke
2M ago
When you have a successful business, many small businesses naturally feel the urge to grow by adding more physical locations. Expanding the number of locations presents owners with two primary options: adding more company locations or licensing the concept to another business owner in the form of a franchise. As I shared in 13 Business Expansion Risks When Opening a Second Location, finding an employee manager with the passion and drive to make additional corporate locations successful is often hard. Moreover, it takes lots of money to open a new location, which many small businesses do not ha ..read more
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How to Unlock the Power of Dynamic Pricing
Steve Biz Blog
by Steven Imke
2M ago
Recently, I read an article about the use of dynamic pricing in the fast-food industry, specifically Wendy’s decision to adopt this strategy and the controversy it generated. Dynamic pricing, which mirrors pricing models seen in transport and online retail sectors, involves adjusting prices based on supply and demand dynamics. Too often, dynamic pricing is perceived as negative and seen as just a way of price gouging the customer. However, if you strip away the negative veneer and look under the hood, you can see the true value of dynamic pricing in enhancing the customer experience, and it’s ..read more
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