Welcome to the second part of our blog, which extensively covers the topic of immersive gaming through the lens of AR games with AI. In the first blog, we thoroughly understood why you should invest in immersive games, what the concept of immersion is, and why immersive gaming is the future. So, if you want to learn about immersion from the basics to the advanced, this blog is your one-stop destination. Moving on to the second part of the discussion, remember the awe-inspiring transition from 2D to 3D gaming? Well, hold on to your seats, because immersive AI and AR gaming will make an even gre ..read more

Do you know how to make a smashing gaming venture? What is the most critical factor that makes a great game? What is that one thing gamers crave? And do they really get served with it? The answer to all these questions is “Immersion”. All that players want from a game is to immerse themselves in the gaming world and merge it with their reality. It’s their unspoken desire to experience it firsthand. No wonder various gaming projects have been promoted with the promise of offering the best immersive experience. You can easily recall a gaming ad showcasing users right in the middle of the adrenal ..read more

Ever since its inception, the goal of online shopping has been to bring it closer to reality. Sadly, it is the area where it has struggled the most. The flat 2D images with little to no interaction, the hassle of finding the right product, and vague size charts have only made online purchases cumbersome. Ironically, the core concept of online shopping was to bring convenience to customers. No wonder many people still trust offline shopping over online shopping. But things are about to change now with AI-based AR tryons, and if you are into online sales, you better pay attention. Thanks to thes ..read more

A survey by IBM revealed that 35% of business leaders think that generative AI is one of the most popular emerging technologies. They believe it will bring significant changes to business processes, including marketing.  Along the same lines, a Mckinsey analysis found that over 400 advanced use cases showed AI would contribute the most in marketing. On the other hand, the AR Advertising market is projected to reach US$6.72bn by 2027 from an expected US$4.30bn in 2023 with an annual growth rate of 11.80%. (Statista) A study comprising a survey of 43 agency executives found that over two-th ..read more

Vossle, the industry-leading provider of augmented reality (AR) solutions, is proud to announce its latest innovation in shoe shopping: an exceptional AI-powered AR Shoe Tryon experience. By leveraging the power of artificial intelligence (AI), Vossle is revolutionizing the way customers explore and interact with virtual shoes, delivering a high-quality and immersive try-on experience like never before. With AI as the driving force, Vossle’s shoe try-on feature takes virtual shopping to new heights of realism and convenience. Customers can now effortlessly visualize their perfect fit, explore ..read more

Augmented Reality, or AR, is a cutting-edge technology that blends the virtual world with the real world by overlaying digital information onto our physical environment. Unlike Virtual Reality (VR), which immerses users in a completely computer-generated environment, AR enhances our perception of existing physical reality by adding digital elements to what we see and experience in real-time. The roots of AR can be traced back to the 1960s when computer scientist Ivan Sutherland introduced the concept of a “head-mounted display” that could overlay simple wireframe graphics onto the user’s view ..read more

Ever imagined a world where technology seamlessly integrates with our reality? A world with enhanced digital experiences is hard to separate from reality? Well, this world is no longer imaginary, the powerful fusion of Artificial Intelligence (AI) and Augmented Reality (AR) is making it possible.  AI, the ability of machines to simulate human intelligence, and AR, the technology that overlays digital content in the real world, are joining forces to create next-level experiences that are reshaping various industries.  In this blog, we will explore the amazing technology that AI and AR ..read more

The Limitations of Reels: Why Augmented Reality Advertisement Need to Break Free Instagram reels are one the most popular entertainment modes in the existing times. 91% of surveyed active Instagram users watch videos on Instagram weekly. This is a huge number given that there are about 1.4 billion Instagram users. Doing the math, the number comes to be around 1.25 billion people who watch video content on Instagram, mostly Reels. To put it in perspective, the total population of the world is 7.8 billion so around one-sixth of people in the world watch video content. That’s a huge number, isn’t ..read more

In a market-disrupting move, Vossle, a no-code, no-app, cloud-based SAAS platform for Augmented Reality partnered with Escape Velocity, the exclusive reseller of Sizmek by Amazon in India. The aim is to integrate Augmented Reality advertisements or AR ads into Sizmek and bring in a new era of immersive advertisements that open a whole new world of business opportunities.  AR ads are the next evolutionary step in the advertisement space. They enhance the users’ engagement and interaction with the brand by conjuring up a whole new reality by overlaying interactive digital objects in a real ..read more

According to a report by Grand View Research, the global AR market size was valued at USD 597.54 billion by 2030, registering a CAGR of 39.8% from 2023 to 2030. Experts suggest the use of AR in fashion industry as one of the key contributions to AR’s rapid growth, with applications such as virtual try-on, product visualization, and in-store experiences driving adoption. Another report by Retail Perceptions found that 61% of consumers prefer to shop at stores that offer AR experiences and that 40% of consumers would pay more for a product if they could experience it through AR.  These ..read more