In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares her insightful conversation with healthcare expert, JB Muñoz, MD. Dr. Muñoz is  currently a Visiting Fellow at MedTechVets and Director, Network Development at Pearl Health. Dr. Muñoz was previously a Medical Director and Surgical Intensivist at the U.S. Department of Defense (DOD). We dive deep into the world of healthcare and discuss important topics that affect us all. Here are three takeaways: 1.     The importance of ..read more

In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, interviews Andrea Wilson Woods, an award-winning author, passionate patient advocate, and founder of a liver cancer nonprofit. During the podcast, Maureen asked Andrea to define the word “patient advocate.” Andrea explained that an advocate is “fighting for what you want, a cause or a belief.” For patient advocates, this means fighting for what the patient wants and educating them about all of their choices. Andrea noted that when you get a serious diagnosis, you don’t always realize that ..read more

Business Model Innovation with James Jordan | CEO, StraTactic + Professor, Carnegie Mellon James F. Jordan, a Distinguished Service Professor of Healthcare and Biotechnology Management and Senior Director of Healthcare and Biotechnology Programs at Carnegie Mellon University’s Heinz College, and the CEO of StraTactic joins Maureen Shaffer, CEO, Mingletoe, to chat about: ·       Brand Definition ·       Citation Caution ·       Goodbye Queue ·  &n ..read more

Nicky Billou, President + CEO, eCircle Academy; Author, Finish Line Thinking; and Podcaster, Thought Leader Revolution joins Maureen Shaffer, CEO, Mingletoe, to chat about entrepreneurship, messaging, and selling vs. serving. Nicky tells the truth on blast for struggling entrepreneurs and those who want to scale and continue to encounter obstacles. He also has a thriving Million Dollar Clinic business. ? WATCH this video episode https://youtu.be/qkfUYX7Lrnc ? WATCH all video episodes https://www.youtube.com/@m ..read more

Nuances of Balance and Feedback with Christine Winoto, Executive Director, UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners!  Christine Winoto, Executive Director at UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners joins Maureen Shaffer, CEO, Mingletoe, to chat about medtech, healthtech, and digital health startups. When I engaged Christine to help identify the common pitfalls for startups, she redirected the conversation to talk about how the UCSF Rosenman Institute meets people where they are with what they ne ..read more

Seth Bogner, CEO, HeartPoint Global joins Maureen Shaffer, CEO, Mingletoe, to chat about how to infuse social purpose and drive investor value in a cardiovascular medical device startup company. Seth also shared his thoughts on how 25 partnerships propel his company forward in challenging situations–from developing innovative and novel cardiac surgical solutions for developing countries to supply chain shortages, how to hire and retain the best global medtech talent across three continents, and why building a strong culture pays market dividends. ? WATCH this  ..read more

Healthcare Ecosystem–Times They Are A-Changin’ with Fahad Rahman, CEO, Lumi Health! Fahad Rahman, CEO, Lumi Health, joins Maureen Shaffer, CEO, Mingletoe, to chat about the rapidly changing healthcare ecosystem for patients, providers, facilities, and especially for medtech startups. Fahad also shared his thoughts on how to think through referral patterns changes, hospital at home, and health equity. ? WATCH this video episode https://youtu.be/gmwaDpm-pzM ? WATCH all video episodes https://www.youtube.com/@messageengineer ?  ..read more

Create Compliance Culture (and Improve Regulatory-Marketing Relationships) with Colleen Hittle, CEO, Proveritas Partners! Colleen Hittle, CEO, ProVeritas Partners, joins Maureen Shaffer, CEO, Mingletoe, to chat about the sometimes challenging relationship between marketing and regulatory / compliance / legal and how to solve for synergy. Colleen also shared her thoughts on common startup compliance mistakes and how medtech startups can be smarter upfront about risk management. ? WATCH all video episodes https://www.youtube.com/@messageengineer ? LIS ..read more

Start with the Exit in Mind POV–Startup Medtech Message with Jon H. Hoem! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down sits down with Jon H. Hoem, CEO of Pacertool to discuss compressing timelines, when to start speaking with corporates (strategics), and why education and training is more important than marketing campaigns. ? WATCH full video episode: https://www.youtube.com/@messageengineer ? LISTEN to the full episode on the Message Engineer Podcast everywhere! Including  ..read more

Pitching POV–Startup Medtech Message with Peter Vranes! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Peter Vranes to discuss pitching to venture capital (VC), when marketing must begin at a medtech startup, and why messaging is both challenging and critically important. Listen/Watch NOW to hear key takeaways, including:  Why relationships are far more important than pitch decks Why 100 pitches are the goal in startup fundraising Why marketing must start Day One The power of one clear message across the cust ..read more