According to McKinsey (2023), AI is changing how companies need to think. Executives, it's time to think with AI in mind! How will you hire in a world dominated by AI? How will AI drive revenue and cut costs? How will you train your current staff to adopt to the changing landscape with the adoption of AI? In this episode, we'll share with you the research and our thoughts on how AI effects the MedTech leader. Related Resources: Want a partner in developing your advanced training strategy? We'd love to help! Email us at ⁠⁠⁠⁠⁠⁠⁠training@cumbyconsulting.com⁠⁠⁠⁠⁠⁠⁠.  Connect with us on ..read more

The use of AI is continuing to grow in every industry, age group, and region. McKinsey's 2023 State of AI report provides valuable insights into how AI is changing companies, hiring profiles, and day-to-day work. In this episode, we discuss the research, our own experience with using AI, and how we see AI working (and not working) in medical device in the future. Related Resources: Want a partner in developing your advanced training strategy? We'd love to help! Email us at ⁠⁠⁠⁠⁠⁠⁠training@cumbyconsulting.com⁠⁠⁠⁠⁠⁠⁠.  Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Cumb ..read more

This month, we shed light on the utilization of AI in the industry. In our latest interview, Liz sits down with Omar Khateeb, a distinguished industry expert. Join us as we delve into the realm of AI within the industry, exploring its practical applications, the significance of prompts, and its transformative impact on processes. Omar Khateeb shares his invaluable insights on AI's role in reshaping diverse sectors and offers his predictions for its ongoing evolution. Related Resources: Interested in following Omar Khateeb? Check him out on Linkedin and YouTube. Connect with us on LinkedIn: &nb ..read more

Field training isn't just for the new hire! Recently, we created a field training program for a company looking to train their existing sales force to a new call point. In this case study, we explore how we worked with experienced reps to create, deploy, and debrief field training experiences that left them confident, bought in, and ready to cover cases. Related Resources: Ready to create a field training program for your new hires or experienced reps? Reach out to us at training@cumbyconsulting.com. Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Rach ..read more

Executives, we know you're busy, but it's time to get in the field! Aim to be in the field at least one day every three months to remain relevant, engaged, and aware of your product's environment. Listen in as we discuss why and how to make time to be on the road with a rep! Related Resources: Want a partner in developing your advanced training strategy? We'd love to help! Email us at ⁠⁠⁠⁠⁠⁠⁠training@cumbyconsulting.com⁠⁠⁠⁠⁠⁠⁠.  Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby ..read more

In the 1980s, researchers at the Center for Creative Leadership created the 70-20-10 model for learning, saying that 70% of managerial learning should come from hand-on experience, 20% from others, and 10% from formal training. But more recent research from the Training Industry, shows that a variable OSF (On-the-Job, Social, Formal) ratio is better suited. In this episode, we discuss this research and what we think is the ideal OSF ratio for rep and physician training. Related Resources: Want a partner in developing your advanced training strategy? We'd love to help! Email us at  ..read more

As a seasoned MedTech sales leader and former teacher, Paul Praino gets what it takes to sell a med device product and to educate on it. In this interview, Liz speaks with Paul about field training. They discuss the importance of training the field trainer, creating a strong relationship between the training team and the field sales trainers, and the critical role the field trainer plays in the success of a new hire. Related Resources: Want a partner in developing your advanced training strategy? We'd love to help! Email us at ⁠⁠⁠⁠⁠⁠⁠training@cumbyconsulting.com⁠⁠⁠⁠⁠⁠⁠.  Connect wi ..read more

We recently worked with a company to develop a physician-to-physician webinar focusing on patient selection for a complex capital product. Tune in to hear how we developed slides to guide a physician through sharing his personal experiences with the technology and why our key learning was the need for a strong company representative, even in a physician-to-physician webinar. Related Resources: Want a partner in developing your advanced training strategy? We'd love to help! Email us at ⁠⁠⁠⁠⁠⁠⁠training@cumbyconsulting.com⁠⁠⁠⁠⁠⁠⁠.  Connect with us on LinkedIn:   ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Cumb ..read more

You have one chance at a first impression with your physicians - are you capitalizing on it? In this episode, we explain how training is your company's chance to make a great first impression with your physician users. From company culture to clinical competency and from developing credibility to creating a strong community, your training program can make a break your relationship with your physicians. Related Resources: Want a partner in developing your advanced training strategy? We'd love to help! Email us at ⁠⁠⁠⁠⁠⁠⁠training@cumbyconsulting.com⁠⁠⁠⁠⁠⁠⁠.  Connect with us on Linked ..read more

Amanda DePalma is a Senior Vice President of Marketing who has led the charge of many product launches. In this episode, she and Liz discuss her key to product launch success: having ONE singular plan between marketing, sales, and training. By having one plan, everyone in the organization knows what to strive for, and can drive toward that plan. Related Resources: Want a partner in developing your advanced training strategy? We'd love to help! Email us at ⁠⁠⁠⁠⁠⁠⁠training@cumbyconsulting.com⁠⁠⁠⁠⁠⁠⁠.  Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Cumby Consulting ..read more