Hi everyone, I'm Sarah, the proud new owner of Cloud Craft! As a passionate, albeit amateur crafter specializing in cross stitch, embroidery, knitting, and sewing, I couldn't be more thrilled to embark on this creative journey with you all.  Having been a Cloud Craft customer myself, I fell in love with its spirit and close-knit community, and I hope to nurture and preserve that wonderful essence. I'm looking forward to getting to know all of you and seeing what wonderful creations you come up with. Please bear with us as we embark on a gentle relaunch, awaiting new stock deliveries to re ..read more

I have some very big news. After 11 very happy years I’ve decided to close Cloud Craft.  I set up this business to share my love for craft and so that I could be around more when my children were small. It’s been such a wonderful journey watching both the business and my kids grow, and I’m so grateful to have had this chance and to be part of this creative, supportive community. Recently I’ve been thinking a lot about the future and have had this niggling feeling that won’t go away - I need to start a new chapter. I realise that I no longer have a passion for business that I once had. Be ..read more

It's been my absolute pleasure this year to design a range of Christmas decorations. All of them have our 100% wool felt and DMC threads and have been carefully thought through so that the decorations will be a joy to make and will be treasured for years to come.  Some of the kits are to make Christmas tree ornaments with our 100% wool felt. The gingerbread kit comes with the designs printed on soluble stabiliser - you just stick the design onto the felt and stitch over the top, then when you're finished it simply dissolves away with water. For the Santa and Jumper ornaments, here the st ..read more

One of my favourite things about embroidery (and there are many!) is how portable it is - usually there's little equipment that you need and you don't need electricity or anything heavy. If you're planning to take some soothing stitching with you on your travels, to pass the time on a long train journey or zone out under a beach umbrella, here are our top tips for taking your hobby out and about. Plan ahead Think about what you'd like to stitch while you're away and how much time you think you'll have to devote to embroidery. Choose a project that fits in with that - download the pattern and ..read more

  Making craft kits takes a loooong time! So much thought and work goes into the perfect design that works well in stitch, choosing the best supplies, stitching samples (then stitching them again!) and perfecting the instructions and packaging. It can be frustrating because sometimes the ideas in our minds don't work as a kit, but when it comes together it's wonderful. After a year of planning, we've just launched 4 cross stitch kits, based on beautiful art work by Carole from Maggie Magoo Designs. I've collaborated with Carole before on some needle minder designs and I knew ho ..read more

      Keep your needles safe and sound inside this needlepoint needle book! A great way to learn needlepoint, this project uses plastic canvas, three colours and two simple needlepoint stitches to create an adorable gingham design. Making a new stitching accessory is always fun, and having a place to hold your needles is always smart.       The pattern for the gingham stitching is easy to remember so you don't need to keep looking at a chart. Plus, it's a pretty fast project, so you can make these for all your stitching friends, and maybe even pair it with a magn ..read more

    What could be better than giving crafters gifts that they'll treasure? If you're looking for thoughtful, hand-picked treats that won't be end up at the charity shop in January then you've come to the right place! We have sackfuls of gift ideas for embroiderers, cross stitchers and makers and we have lots of creative stocking fillers too. Embroidery tools to delight   Embroidery hoop stand - so versatile and a life saver for those who get sore hands or when you need to stitch hands free. Wooden emboidery box for organising all your hoops, fabrics and threads.   An extr ..read more

We just couldn't keep this little fella a secret any longer - please meet Mouse Charming! This is the second character in the Cindermice Sitch-along. Isn't he handsome? No wonder Cindermouse fell for him :) If you bought the 3 kit bundle in September the kit to make Mouse Charming has been reserved for you and will be sent out on 31st October. Otherwise, we have a limited number of Mouse Charming kits (kit 2) available for sale.  Don't forget, if you want to see how everyone is getting on or if you want to share your photos with us please post them on Instagram - tag them with #ci ..read more

Have you heard of Bargello? It's a a needlework technique dating back to Florence in the 1600s (it's also known as Florentine embroidery). It saw a massive revival in the 1960s and 70s, where the trend saw this stitching on clothes, interiors, tablecloths and bed linens. Groovy! In the last couple of years it's seen a revival. If you want to have a go at this addictive craft, Nerissa Pratt has just released a beautiful book, called Bargello, which will teach you all you need to know to get started. I've been sent a copy of the book to review. The first thing I was drawn to is the gorgeous ..read more

    Add some handcrafted Scandinavian flare to your tree with these adorable embroidered felt ornaments! Celebrating our favourite craft, they feature little embroidery thread bobbins and a sparkly embroidery hoop fit for Christmas.  What stitcher doesn't want these ornaments for their festive decor?!? With thanks to Mollie Johanson for this tutorial.       It can be tricking cutting small felt pieces or stiff materials like our glitter felt, so for this project we recommend using freezer paper. For this technique you trace templates on the paper, the i ..read more