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Black Business Boom in new partnership with Cummins to support Black-owned businesses Black Business Boom, a growing Nashville-based digital marketing firm, announced a new partnership with Cummins Inc. to provide free digital marketing and training for up to 50 Black owned businesses. The initiative piggybacks off the new Cummins Advocating for Racial Equity (CARE) program to reduce the effects of systemic discrimination and create opportunities for Black entrepreneurs. "We're thrilled to have the opportunity to leverage the resources of a company like Cummins to make a major positive impac ..read more

One of the smartest moves black-owned businesses can make to boost profits is to create a strategic marketing campaign. Small company owners who improve their management skills and take a multi-pronged development strategy are far more likely to raise consumer retention rates than others who use a spray-and-pray strategy. It's important to understand how to make the outreach activities more effective. If you incorporate the 20 black business marketing tips below into your business's growth strategy, you'll be surprised by how easily you see success. 1. Develop personalized deals for your tar ..read more

Customers always want to save money while buying something. For this reason, discount coupons have become popular among successful online businesses. According to several studies, people are likely to spend 25 percent more money shopping with a coupon than without one.  One major reason why coupons are now popular in eCommerce business is that it serves to push customers to take quick action. Customers are 48% more likely to buy faster when using a coupon.  You can benefit from this by applying the right coupon marketing strategy targeted at your customers. You can do this via text ..read more

Every brand wants to stand out from the crowd because all successful marketing brands are successful because they are unique. The final marketing aim is for your customers to think about you and your brand whenever they are ready to buy. Below are ten strategies to ensure that your clients and target market think about you and your company first while searching for what you have to sell. 1. Give excellent customer service Customers today want guarantees, quick turnaround times, and excellent after-sales support. When making an online order, customer support will play a significant role in ..read more

Social Media has become a major part of digital marketing, and as a result, there are many tips out there on how businesses can take advantage of this platform. While there are many of these pieces of advice are good, there are also many bad ones. Today there numerous tricks and tips that just don't work. They end up doing more harm than good to your business.  The following tips below are some of the bad advice you should avoid if you don't want to run into any trouble in marketing and advertising your business on social media.  Mass follow and unfollow This used to be an excell ..read more

What business model is superior when it comes to B2B vs. B2C? Is it more profitable to market the goods or services to companies (businesses) or the general public or consumers? If you're trying to determine between B2B and B2C market models, you may be thinking about which one to pick. Which is the more profitable and flexible business model? Where would you earn more profits and expand the company more quickly? The short response is that it is dependent on the situation. It all depends on your experience, expertise, intelligence, unique range of skills, and what you have to give the indus ..read more

Hashtags can be found everywhere, including social network feeds and TV commercials to posters and city buses. But how do you create one for your brand? What is a branded hashtag? Definition: A branded hashtag is a hashtagged term linked with a particular company that is used on social media. It can be a word or term that motivates people to include brands in their social media conversations, such as on Twitter and Instagram. The Power (& the Pain) of the Hashtag One of the most important assets you can have in your marketing arsenal is a brilliant hashtag. You can quickly engage with ..read more

In the world today, there are people who have decided to dedicate their time and energy to show us how to live a better life by showing us how to do better in the different areas of our lives such as fashion, health, lifestyle, and random life hacks. With more than a billion websites and over 500 million blogs on the internet, you'll be overwhelmed with an infinite amount of ways to do better in all you want to do. Although, there are more than 7 million blog posts every day, which means there are closely 7 million active bloggers on the internet every day. We have decided to make a list of 1 ..read more