The Build Good Fundraising Podcast
296 FOLLOWERS
Fundraising isn't easy, but it should be simple. We take the mystery out of fundraising with practical tips and strategies to help nonprofit leaders grow their revenue and impact so they can do more good in the world.
The Build Good Fundraising Podcast
1w ago
So you want to find new donors online?
Then this is a foundational podcast episode for you to listen to.
We’re beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.
In our chat, we get into:
Why sending prospective donors to a donation page might not be effective if you want to actually get a first gift from someone
Why trying to understand donors is a better strategy than trying to get them to understand your cause
How to think about your new donor acquisition strategy using content offers
How to find, create ..read more
The Build Good Fundraising Podcast
3w ago
You need to retain donors if you want to grow sustainably—but you also need to find new donors.
It seems simple enough, but we all want to skip to the “growing revenue” part without investing in both acquisition and retention. It doesn’t work. I’ve tried. You need to work on both, consistently and reliably.
If you’re a listener of this show, you already know that listening to donors, engaging them, asking, celebrating and reporting is the best way to keep more of your donors connected, and giving.
But how do you acquire those donors in the first place?
On today’s podcas ..read more
The Build Good Fundraising Podcast
1M ago
Many nonprofits want to see 10-20% growth (or more!) year over year—and are tasking their fundraising team to make it happen without a clear-eyed view of what it takes.
It’s not that sustained growth is unrealistic, but it becomes harder to raise more money year after year without investing resources (read: money and time!) in the right things to support that growth.
On today’s podcast, we’re going to do a bit of easy math together to see if you’re prepared to meet your growth goals.
Don’t worry—we’ll walk you through it, step by step! If you want to follow along, you may want to g ..read more
The Build Good Fundraising Podcast
2M ago
In today’s episode, we dive into the 5 key elements of crafting a winning and simple fundraising plan using the pre-loaded year methodology.
It’s the same method we teach in the Fundraising Academy—and the same method we use with clients in our agency work.
A lot of organizations struggle to create simple and actionable plans they can execute on. That’s because for most small-to-mid sized nonprofits, complicated plans are…well, too complex to actually want to take action on.
But without a plan, nonprofits risk falling short on their financial goals. And they become overwhelmed by the tyranny o ..read more
The Build Good Fundraising Podcast
4M ago
Do you feel like you have a focused fundraising strategy?
Or does it feel like you’re being asked to do something else every few months?
Have you—or your leadership—been so derailed by that shiny, new opportunity (looking at you, TikTok) that you lose sight of what's important?
A strategic plan might help—if you approach it the right way.
Now, let’s be honest, you might already have a plan in place.
It might be sitting on a shelf. Gathering dust. It might just be a long list of lofty goals you want to achieve. It might not even have a strategy at all!
That’s why how you appro ..read more
The Build Good Fundraising Podcast
5M ago
Today’s show is a special episode—a bit of a global journey of fundraising and discovery with one of Canada’s well known fundraisers.
Fresh off a trip to Europe—including stops in Romania, Slovakia and Holland—Michael Johnston joins us to have a chat about what the social impact sector outside of North America looks like. And what we can learn from it.
Michael was trained as a NATO analyst but ended up a direct mail fundraiser in 1987. Many books and clients later, he now works in over 30 countries through his agency HJC New Media.
In our chat, we touch on F2F fundraising, mid-lev ..read more
The Build Good Fundraising Podcast
7M ago
More people would give to your organization, if they could only find you.
We know ads, emails, and organic social are great ways to reach new potential donors.
But some of the scrappiest, most creative nonprofits use SEO to attract new supporters to grow their cause.
How?
On this week’s BuildGood Live, we’re revealing the playbook you can use to optimize your nonprofit’s online content so you can start attracting new donors.
Cameron Bartlett has helped hundreds of charities like yours fundraise way more, by creating journeys that guide donors from your first interaction ..read more
The Build Good Fundraising Podcast
8M ago
We live in the golden age of digital fundraising—the most efficient ecosystem in which to test, learn and refine.
Digital has immense power to drive strategies that scale and connect deeply with our donors. AND it plays nicely with so many other channels, including direct mail.
Yet most organizations use it backwards.
Instead of leading with digital, they’re bolting on digital strategies on the back end of other efforts, hoping to get a boost.
So how can we learn to lead with digital?
On today’s podcast, we chat with Erik Rubadeau. He’s the CEO of Yeeboo Digital, a data driven, full serv ..read more
The Build Good Fundraising Podcast
8M ago
Can the way you lead internally make your fundraising more effective?
On today’s podcast, we chat with Evan Wildstein about 10 core behaviours of servant leaders—and how they might just improve the way you fundraise.
Behaviours like listening, empathy, healing, building community, and much more. We’ll also get into some super practical ways to activate servant-leadership in your own shop to boost philanthropy.
For 20 years, Evan has been a nonprofiteer, raising funds and developing inspiring programs for organizations like The Juilliard School, Rice University, and Asia Society.
H ..read more
The Build Good Fundraising Podcast
9M ago
You’ve likely heard that the donor should be the hero in your fundraising messaging.
The phrase had a noble intent.
It was meant to encourage us to shift our perspective away from meeting revenue targets, and toward finding alignment with our ideal donors’ goals and values.
But over time, it became misunderstood. Misconstrued. And misapplied.
The “donor as hero” metaphor turned into “the donor is always right”—causing some organizations to do real harm.
So is it time to think about a better way to express the way we approach our fundraising?
In this freewheeling chat, w ..read more